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A device dispenser for applying a thickened cleaning composition to a selected surface area that minimizes or eliminates any unintentional or excess application of the composition and/or minimizes or eliminates any spreading or wicking of the composition beyond the selected surface area after applic

A device dispenser for applying a thickened cleaning composition to a selected surface area that minimizes or eliminates any unintentional or excess application of the composition and/or minimizes or eliminates any spreading or wicking of the composition beyond the selected surface area after application. A dispensing device featuring the combination of a thickened cleaning composition having a specified rheology and dispenser with one or more orifices of preferred cross-sectional area that enable convenient application of a cleaning composition to the selected region of a soft or hard surface. Additionally, the dispensing device features cleaning compositions having preferred wicking rates with respect to the treated surfaces so that only the selected stained or soiled region of the surface is effectively treated, as the cleaning compositions will not spread or wick into adjacent regions of the surface where damage may occur.

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What is claimed is: 1. A device for delivering a thickened cleaning composition comprising a dispenser containing a composition, wherein said composition comprises an oxidizing agent, said dispenser having an application means with at least one orifice having a surface area of between 0.08 mm2 to l

What is claimed is: 1. A device for delivering a thickened cleaning composition comprising a dispenser containing a composition, wherein said composition comprises an oxidizing agent, said dispenser having an application means with at least one orifice having a surface area of between 0.08 mm2 to less than 4 mm2 and said composition having a wicking rate between 0 to 1.0 mm/min; wherein said composition further comprises from 0.35 to about 3.0 percent by weight of the composition of a thickening agent comprising a mixture of betaine or sulfobetaine having a C14-18 alkyl group, or a C10-18 alkylamino or alkylamido group, and an anionic organic counterion. 2. A device according to claim 1 wherein said oxidizing agent comprises 0.1 to 5 percent by weight of said composition. 3. A device according to claim 1 wherein said oxidizing agent comprises 1.0 to 2.0 percent by weight of said composition. 4. A device according to claim 1 wherein said oxidizing agent comprises one or more ingredients selected from the group consisting of preformed peracids, peroxygen compounds, peroxygen activating compounds, peroxide generating compounds, hypohalites, hypohalite generating compounds, and combinations thereof. 5. A device according to claim 4 wherein said oxidizing agent is an alkali metal hypochlorite, an alkaline earth salt of hypochlorite, or a mixture thereof. 6. A device according to claim 1 wherein said composition has a viscosity between 1,000 to 50,000 centipoise. 7. A device for delivering a thickened cleaning composition comprising: a. an applicator; b. wherein said applicator comprises a chamber containing a thickened cleaning composition comprising an oxidizing agent selected from the group consisting of a hypohalite, a hypohalite generator, a peroxygen bleach, and combinations thereof; c. wherein said thickened composition is dispensed by applying pressure to said applicator; d. wherein said thickened cleaning composition has a viscosity greater than 2000 cP as measured using a Brookfield model DVII viscometer with spindle 2 at 10 rpm; and e. wherein said thickened cleaning composition has a wicking diameter after 15 min of less than 20 mm on 100% mercerized cotton broadcloth fabric. 8. The device of claim 7, wherein said device additionally comprises at least one overcap. 9. The device of claim 7, wherein said thickened cleaning composition comprises 0.1 to 5% of said oxidizing agent. 10. The device of claim 7, wherein said oxidizing agent comprises hypochlorite. 11. The device of claim 7, wherein said oxidizing agent comprises a peroxygen bleach selected from the group consisting of a peroxygen, a peroxide generating material, a preformed organic peroxide, and combinations thereof. 12. The device of claim 7, wherein said thickened cleaning composition comprises a thickening agent selected from the group consisting of surfactants, polymers, clays, colloids, and combinations thereof. 13. The device of claim 7, wherein said device additionally comprises directions for applying said thickened cleaning composition directly to fabric. 14. The device of claim 13, wherein said directions additionally require washing or rinsing said fabric after application of said thickened cleaning composition. 15. The device of claim 7, wherein said device additionally comprises directions for applying said thickened cleaning composition to tile grout. 16. The device of claim 7, wherein said device contains at least one orifice for dispensing said thickened cleaning composition, wherein said orifice has a surface area of between 0.08 mm2 and 4 mm2. 17. A device for delivering a thickened cleaning composition comprising: a. an applicator; and b. at least one overcap; c. wherein said applicator comprises a chamber containing a thickened cleaning composition comprising hypochlorite; and d. wherein said thickened cleaning composition has a wicking rate after 15 min of between 0 and 1.0 mm/min on 100% mercerized cotton broadcloth fabric. 18. The device of claim 17, wherein said applicator contains from 1.5 to 4.0 ounces of said thickened cleaning composition. 19. The device of claim 17, wherein said thickened cleaning composition has a viscosity greater than 2000 cP as measured using a Brookfield model DVII viscometer with spindle 2 at 10 rpm. 20. The device of claim 19, wherein said viscosity is greater than 3000 cP. 21. The device of claim 19, wherein said viscosity is greater than 4000 cP. 22. The device of claim 19, wherein said viscosity is greater than 10,000 cP. 23. The device of claim 17, wherein said thickened cleaning composition has a wicking diameter after 15 min of less than 20 mm on 100% mercerized cotton broadcloth fabric. 24. A device for delivering a thickened cleaning composition comprising: a. an applicator; and b. at least one overcap; c. wherein said applicator comprises a chamber containing a thickened cleaning composition comprising hypochlorite; and d. wherein said thickened cleaning composition has a wicking diameter after 15 min of less than 20 mm on 100% mercerized cotton broadcloth fabric.