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System and method for short-range wireless retail advertising aimed at short-range wireless protocol-enabled personal devices

IPC분류정보
국가/구분 United States(US) Patent 등록
국제특허분류(IPC7판)
  • H04Q-003/42
출원번호 US-0015431 (2001-12-13)
발명자 / 주소
  • Benson,Christopher M.
출원인 / 주소
  • NCR Corporation
대리인 / 주소
    Maginot, Moore &
인용정보 피인용 횟수 : 32  인용 특허 : 6

초록

A system, method and apparatus is presented that provides advertising transmitted from a business to prospective customers that are proximate the business premises via a short-range wireless transmission protocol receivable by personal devices enabled with the short-range wireless transmission proto

대표청구항

What is claimed is: 1. A method of providing an advertisement for a store to prospective customer comprising the steps of: compiling an advertisement; formatting the advertisement into a radio signal having a radio transmission protocol that is receivable by a personal device of a prospective custo

이 특허에 인용된 특허 (6)

  1. Tracy William X. ; Roslak Thomas K. ; Murrah Judith ; Riso Francis ; Beach Robert ; Sandler Robert ; Klein John, Method and system for presenting item information using a portable data terminal.
  2. Aw Kenneth (Camarillo CA), Portable radar simulator.
  3. Moon, Billy G., Presenting information to mobile targets.
  4. Treyz, G. Victor; Treyz, Susan M., Shopping assistance with handheld computing device.
  5. Hiltunen, Miska; Lempiö, Jarkko, Short messaging using information beacons.
  6. McGlade Gordon J. A. (Edinburgh GB6), Thermal control materials.

이 특허를 인용한 특허 (32)

  1. Issa, Alfredo C.; Evans, Gregory Morgan; Walsh, Richard J., Coordinating advertisements at multiple playback devices.
  2. Evans, Gregory M.; Walsh, Richard J., Dynamic load based ad insertion.
  3. Evans, Gregory M.; Walsh, Richard J., Dynamic load based ad insertion.
  4. Evans, Gregory M.; Walsh, Richard J., Dynamic load based ad insertion.
  5. Flake, Gary W.; Hemmen, Jeffrey R.; Gounares, Alexander; Chickering, David M.; Horvitz, Eric J.; Connolly, Michael; Cheng, Lili; Jain, Kamal; Moromisato, George P., Feedback loop for consumer transactions.
  6. Issa, Alfredo C.; Walsh, Richard J.; Amidon, Christopher M., Layered visualization of content representations.
  7. Agarwal, Kanishka, Method and apparatus for collecting information about portable device usage.
  8. Chatterjee, Manjirnath; Swift, Roderick, Method and system for collecting data on a wireless device.
  9. Chatterjee, Manjirnath; Swift, Roderick, Method and system for collecting data on a wireless device.
  10. Petersen, David; Stapleton, Padraig, Method and system for collecting wireless information transparently and non-intrusively.
  11. Gaffney, Tamara; Agarwal, Kanishka, Method and system for generating information about portable device advertising.
  12. Amidon, Christopher M.; Walsh, Richard J.; Issa, Alfredo C., Method and system for third-party discovery of proximity-based services.
  13. Kirkpatrick,Mark A., Method and system to process remote orders.
  14. Kuusilinna, Kimmo Kalervo; Palin, Arto Tapio, Method, apparatus, and computer program product for wireless charging detection.
  15. Agarwal, Kanishka; Monighetti, Brian T., Methods and apparatus for collecting information about portable device usage.
  16. Agarwal, Kanishka; Monighetti, Brian T., Methods and apparatus for collecting information about portable device usage.
  17. Petersen, David; Stapleton, Padraig, Methods and apparatus to collect wireless information.
  18. Petersen, David; Stapleton, Padraig, Methods and apparatus to collect wireless information.
  19. Petersen, David; Stapleton, Padraig, Methods and apparatus to collect wireless information.
  20. Satyamoorthy, Subramaniam; Breedlove, Sean C.; Fischer, Robert J.; Wood, Leslie; Fisch, Perry J.; Spaulding, Carleton W., Methods and apparatus to generate a media rank.
  21. Ramaswamy, Arun, Methods and apparatus to monitor advertisement exposure.
  22. Ramaswamy, Arun, Methods and apparatus to monitor advertisement exposure.
  23. Srinivasan, Venugopal; Topchy, Alexander Pavlovich, Methods and apparatus to perform audio watermarking and watermark detection and extraction.
  24. Srinivasan, Venugopal; Topchy, Alexander Pavlovich, Methods and apparatus to perform audio watermarking and watermark detection and extraction.
  25. Cochran, Laura; Miller, David R.; Stevens, Jeff; Nelson, Mark, Methods, systems and apparatus to generate market segmentation data with anonymous location data.
  26. Cochran, Laura; Miller, David R.; Stevens, Jeff; Nelson, Mark, Methods, systems and apparatus to generate market segmentation data with anonymous location data.
  27. Verkasalo, Hannu, Network server arrangements for processing non-parametric, multi-dimensional, spatial and temporal human behavior or technical observations measured pervasively, and related methods for the same.
  28. Issa, Alfredo C.; Evans, Gregory M.; Amidon, Christopher M., Synchronizing multiple playback device timing utilizing DRM encoding.
  29. Issa, Alfredo C.; Evans, Gregory M.; Amidon, Christopher M., Synchronizing multiple playback device timing utilizing DRM encoding.
  30. Issa, Alfredo C.; Evans, Gregory M.; Amidon, Christopher M., Synchronizing multiple playback device timing utilizing DRM encoding.
  31. Lauckhart, Gregory J.; Horman, Craig B.; Korol, Christa; Bartot, James T., System and method for estimating prevalence of digital content on the world-wide-web.
  32. Amidon, Christopher; Evans, Gregory, System and method of implementing alternative redemption options for a consumer-centric advertising system.
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