A central server having a computer readable storage media for storing multimedia material, such as motion pictures and television programming, in digital format is connected to a communications network such as the Internet. Exhibitors, such as theaters and television stations, can access the central
A central server having a computer readable storage media for storing multimedia material, such as motion pictures and television programming, in digital format is connected to a communications network such as the Internet. Exhibitors, such as theaters and television stations, can access the central server, preview available programming, verify the ownership of such material, review contract provisions for obtaining and paying for the desired programming, and download the programming along with marketing materials for the program or movie. The central server loads material onto the storage media as it is received from producers and owners of such material. In addition, central server retains data regarding requests for material, such as titles requested, who requested such, and where the requesters are located geographically. This information can be used to help producers market their material more economically.
대표청구항▼
The invention claimed is: 1. A method of marketing and distributing multimedia, the method comprising: a. receiving, by a server, multimedia material and advertising material from a producer or owner of said multimedia material, said advertising material being associated with said multimedia materi
The invention claimed is: 1. A method of marketing and distributing multimedia, the method comprising: a. receiving, by a server, multimedia material and advertising material from a producer or owner of said multimedia material, said advertising material being associated with said multimedia material, said advertising material comprising audio and video components; b. storing said multimedia material and associated advertising material on a computer readable storage medium as correlated information in digital format; c. providing a server system accessible over a communication network, said server system accessing said correlated information in a digital format from said computer readable storage medium for transfer of said correlated information in a digital format over said communication network to potential purchasers; d. providing samples of said correlated information in a digital format from said server system over said communication network to said potential purchasers, said purchasers being linked to the server system through said communication network; e. downloading to said purchasers, upon request of said purchasers, over said communication network, said correlated information in a digital format corresponding to said multimedia material from said server system, said purchasers storing downloaded correlated information in a digital format corresponding to said multimedia material; and f. providing said correlated information in a digital format corresponding to said advertising material that is associated with said multimedia material to said purchasers from said server system over said communication network, allowing purchasers to locally market and sell said multimedia material, said purchasers downloading said correlated information in a digital format corresponding to said advertising material that is associated with said multimedia material, said purchasers storing the downloaded correlated information in a digital format corresponding to said advertising material; and g. wherein said purchaser is an exhibitor exhibiting said multimedia material, after deriving said multimedia material from said stored correlated information in a digital format corresponding to said multimedia material, in a public theater to a number of individuals in exchange for a paid admission or a broadcast exhibitor, said advertising material, after deriving of said advertising material from said correlated information in a digital format corresponding to said stored associated advertising material, being shown to the public at a time or in a place different from the time or place at which said associated multimedia material is displayed. 2. The method of marketing and distributing multimedia of claim 1, wherein receiving multimedia material includes receiving non-digital media selected from the group consisting of celluloid media, printed media, video cassettes, and audio tape. 3. The method of marketing and distributing multimedia of claim 2, comprising digitizing said non-digital media for storage on said computer readable storage medium. 4. The method of marketing and distributing multimedia of claim 1, wherein said server system is accessed over a public communications system. 5. The method of claim 1, wherein the exhibition of multimedia material is the public showing of a motion picture. 6. The method of claim 1, further comprising providing a search function for said multimedia material and said associated advertising material. 7. The method of claim 1, wherein said advertising material comprises a motion picture with accompanying synchronized sound. 8. The method of claim 1, wherein said advertising material comprises a motion picture with accompanying synchronized sound and a radio commercial. 9. The method of claim 1, wherein said advertising material comprises a motion picture trailer or coming attraction motion picture segment with accompanying sound. 10. The method of claim 9, wherein said advertising material further comprises at least one element of advertising material selected from the group consisting of graphics for a newspaper advertisement, a radio spot, a poster, a coming attractions film segment, and handbills. 11. The method of marketing and distributing multimedia of claim 1, further comprising automatically collecting sales information from exhibitor recipients of various items of said multimedia material and providing sales and marketing data, specific to said items of multimedia material, to exhibitors based upon information from said exhibitors. 12. The method of marketing and distributing multimedia of claim 11, further comprising providing marketing data based upon actual uses of said multimedia material. 13. A method of distributing movies received from a movie owner, comprising: a. receiving, by a server, a movie on celluloid and associated advertising material from said movie owner, said advertising material comprising a video component and an audio component synchronized to said video component; b. scanning said movie and converting it into a digital format, storing said movie in digital format and said associated advertising material in digital format in a computer readable memory, such that said advertising material and said movie are linked; c. inputting licensing information about said movie; d. transferring said digital formats of said movie and said associated advertising material to a theater via a communications network; e. storing said digital formats of said movie and said associated advertising material on a computer readable memory located at said theater; f. transmitting said licensing information to a potential exhibitor which operates a theater; and g. projecting said movie in said digital format using a digital projector onto a screen for display to an audience. 14. A distribution system for distributing multimedia comprising: a. a first central processing unit; b. a first memory associated with said first central processing unit; c. a communications network accessible by said first central processing unit for transferring data into and out of said first memory; d. an input device connected for data transfer to said first central processing unit, said input device receiving multimedia material and associated advertising material, and transferring said materials into said first memory in a digital format via said central processing unit, said advertising material comprising an audiovisual work; e. a second central processing unit; f. a second memory, said second memory associated with said second central processing unit, said communications network being accessible by said second central processing unit for transferring said digital format of said multimedia material into and out of said second memory; g. a digital feature film projector in data communication with said second central processing unit for displaying said digital format as a feature film onto a screen for presentation to an audience at a particular time and place, said feature film being stored in said digital format in said second memory after being transferred via said communications network from said first memory; h. a third memory, said third memory associated with said second central processing unit, said communications network being accessible by said second central processing unit for transferring said digital format of said associated advertising material into and out of said second memory; and i. displaying said associated advertising material at a time or place different from said particular time or place. 15. A method of advertising and distributing multimedia, comprising: a. receiving, by a server, multimedia material from a producer or owner of said multimedia material together with associated advertising material, said advertising material comprising audio and video components; b. storing said advertising material associated with said multimedia material on a computer readable storage medium; c. providing a server system accessible over a communications network, said server system accessing said multimedia material and said advertising material from computer readable storage medium for transfer of said advertising material in a digital format from said server system over said communication network; d. establishing an account for a broadcast or live theater exhibitor; e. providing said multimedia material to said exhibitor for storage on a computer system, said multimedia material being later played back and exhibited at a particular time and place, and providing said linked advertising material to said exhibitor for storage on a computer system, and said advertising material being exhibited at a time or place different from said particular time or place, said exhibitor downloading said advertising material and said multimedia material over said server system; f. communicating with said exhibitor over said communications network to determine information necessary to calculate an amount owed by said exhibitor for said multimedia material; and g. charging the account of said exhibitor with the amount owed. 16. The method of advertising and distributing multimedia of claim 15, wherein receiving multimedia material includes receiving non-digital media selected from the group consisting of celluloid media, printed media, video cassettes, and audio tape, and wherein said multimedia material is provided to said exhibitor using an electronic communications network. 17. The method of advertising and distributing multimedia of claim 15, wherein said communicating is implemented by the automatic sending of an e-mail to said exhibitor. 18. The method of advertising and distributing multimedia of claim 15, further comprising consulting publicly reported data respecting said exhibitor. 19. The method of advertising and distributing multimedia of claim 15, further comprising querying said exhibitor to stimulate the sending of data from said exhibitor and recording said data into a database. 20. The method of marketing and distributing multimedia of claim 19, comprising providing marketing data recorded in said database to customers in response to a query from a exhibitor. 21. The method of claim 15, wherein said information comprises box office information and further comprising transmitting box office information to other exhibitors and/or potential exhibitors. 22. A method of marketing and distributing multimedia, comprising: a. receiving, by a server, a motion picture and associated advertising material from a producer or owner of said multimedia material, said advertising material comprising a motion picture sequence with associated sound; b. storing said motion picture and associated advertising material on a computer readable storage medium in a digital format; c. providing a server system accessible over a communication network, said producer or owner being linked with the server system, said server system accessing said motion picture and associated advertising material stored in a digital format from said computer readable storage medium for transfer over said communication network; d. providing samples of said motion picture from said server system over said communication network to exhibitors, said exhibitors being linked to the server system; e. downloading, upon request of said exhibitors, over said communication network, said motion picture and associated advertising material stored in a digital format from said server system; f. storing said downloaded motion picture and displaying said motion picture at a particular time and place; g. storing said downloaded associated advertising material and displaying said advertising material at a time or in a place different from the place or time of exhibition of said motion picture; h. querying said exhibitor to stimulate the sending of ticket sales data from said exhibitor; i. recording said ticket sales data into a database for billing purposes; and j. reporting recorded ticket sales data to other exhibitors. 23. The method of marketing and distributing multimedia of claim 22, comprising providing marketing data recorded in said database to an exhibitor in response to a query from said exhibitor.
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이 특허에 인용된 특허 (9)
Budow Harry S. (Plano TX) Pugh Joel A. (Dallas TX), Interactive intelligent video information system.
Guido Mary M. ; Guido Margaret A., Method and apparatus for transmitting motion picture cinematic information for viewing in movie theaters and ordering m.
Bernard Warren E. ; Jacobson Philip A., System and method for automated remote previewing and purchasing of music, video, software, and other multimedia product.
Mandeberg Richard D. ; Moleski Desmond C. J. ; Almagro Manolo B. ; Meyer Joseph F., Systems, methods and computer program products for generating digital multimedia store displays and menu boards.
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