초록 ▼

An improved interactive network system is provided that allows the Network Operator to control the transfer of information to and from the network end users, the system preferably using triggers or markers embedded within the programming broadcast to users via the network. As a consequence of this s

An improved interactive network system is provided that allows the Network Operator to control the transfer of information to and from the network end users, the system preferably using triggers or markers embedded within the programming broadcast to users via the network. As a consequence of this system, the Network Operator is able to efficiently garner revenues from third parties transacting business over the network and to control the look and feel of programming offered to network users. Additionally the system can be used as a means of limiting network access, filtering programming, providing on-screen graphics or audible signals for particular programming types or providers, bookmarking programming, profiling network users, targeting advertising, and simplifying network transactions.

대표청구항 ▼

What is claimed is: 1. A method of enhancing network utilization for a user coupled to the network via a receiver; wherein said network is operated by a network operator, wherein the network offers both standard video content programming and enhanced video based content programming where such enhan

What is claimed is: 1. A method of enhancing network utilization for a user coupled to the network via a receiver; wherein said network is operated by a network operator, wherein the network offers both standard video content programming and enhanced video based content programming where such enhanced video programming is user interactive, a plurality of content providers provide the enhanced video based content programming over the network controlled by said network operator; and said network operator controls communications between said plurality of users and content providers as to prevent the transmission of content from a content provider if such a content provider is non-authorized; the method comprising the steps of: monitoring each of a plurality of user transactions between the receiver and the plurality of content providers, wherein said monitoring step is performed by said network operator; extracting transaction information from at least a portion of said plurality of user transactions, wherein said extracting step is performed by said network operator; storing said extracted transaction information in a data base controlled by said network operator; forming a user profile based on a combination of at least a portion of said extracted transaction information; identifying particular enhanced video based content programming based on said user profile; and intercepting the enhanced video based content programming, said intercepting step performed by the network operator and determining whether the enhanced video based content programming includes markers inserted by the content provider; determining if the enhanced video based content programming complies with a set of network operator rules by examining the markers; permitting the enhanced video based content programming to be received by the user receiver if the enhanced video based content programming complies with said set of network operator rules; and preventing the enhanced video based content programming from being received by the user receiver if the enhanced video based content programming does not comply with said set of network operator rules. 2. The method of claim 1, wherein said portion of said plurality of user transactions from which transaction information is extracted are those user transactions that have been finalized by the user. 3. The method of claim 1, wherein said extracted transaction information is based on criteria set by the network operator. 4. The method of claim 1, wherein said extracted transaction information is based on criteria set by the user. 5. The method of claim 1, wherein said extracted transaction information is based on criteria set by a third party other than said network operator. 6. The method of claim 1, wherein said extracted transaction information includes goods or services category information. 7. The method of claim 1, wherein said user profile is formed automatically if a pre-existing user profile for a particular user was not present after two or more user transactions have been monitored. 8. The method of claim 7, further comprising the step of periodically updating said user profile. 9. The method of claim 7, further comprising the step of continuously updated said user profile. 10. The method of claim 1, wherein said providing step is performed in response to the step of receiving a user request for said particular enhanced video based content programming. 11. The method of claim 1, wherein said providing step is performed in response to the steps of requesting specific enhanced video based content programming, said requesting step performed by the user, wherein said particular enhanced video based content programming is substituted for said requested specific enhanced video based content programming in response to an instruction by said network operator. 12. The method of claim 1, wherein said providing step is performed in response to the step of requesting specific enhanced video based content programming, said requesting step performed by the user, wherein said particular enhanced video based content programming is provided in addition to said requested specific enhanced video based content programming in response to instruction by said network operator. 13. A method of enhancing network utilization for a user coupled to the network via a receiver, wherein said network is operated by a network operator, said network offers both standard video content programming and enhanced video based content programming where such enhanced video programming is user interactive, and a plurality of content providers provide the enhanced programming over the network controlled by said network operator; and said network operator controls communications between said plurality of users and content providers as to prevent the transmission of content from a content provider if such a content provider is non-authorized, the method comprising the steps of: monitoring each of a plurality of user transactions between the receiver and the plurality of content providers, wherein said monitoring step is performed by said network operator; extracting transaction information from at least a portion of said plurality of user transactions, wherein said monitoring step is performed by said network operator; storing said extracting transaction information in a data base controlled by said network operator; forming a user profile based on a combination of at least a portion of said extracted transaction information; and tailoring at least a portion of the enhanced video based content programming based on said user profile intercepting the enhanced video based content programming, said intercepting step performed by the network operator and determining whether the enhanced video based content programming includes markers inserted by the content provider; determining if the enhanced video based content programming complies with a set of network operator rules by examining the markers; permitting the enhanced video based content programming to be received by the user receiver if the enhanced video based content programming complies with said set of network operator rules; and preventing the enhanced video based content programming from being received by the user receiver if the enhanced video based content programming does not comply with said set of network operator rules. 14. The method of claim 13, further comprising the step of providing the user with an option to view said tailored enhanced video based content programming. 15. The method of claim 14, further comprising the step of providing the user with said tailored enhanced video based content programming, wherein said providing step is performed in response to the receipt of a user request for said tailored enhanced content programming. 16. A network-based system for providing enhanced network utilization, the system comprising: a network providing both standard video programming and enhanced video based content programming where such enhanced video programming is user controlled, said network is operated by a network operator; a plurality of content providers providing said enhanced video content programming and the network prevents the transmission of at least one of standard and enhanced video based programming from an unauthorized content provider and the transmission of said programming that has been prevented comes from an authorized content provider from plurality of content providers in response to an instruction from said network; a receiver coupled to said network, said receiver capable of receiving said standard programming and said enhanced video based content programming, said receiver capable of interacting with said plurality of content providers; and wherein said network operator comprising: means for monitoring information flowing between said receiver and said plurality of content providers; means for extracting transaction information from said monitored information; means for combining at least a portion of said extracted transaction information to form a user profile; a data base for storing at least a portion of said extracted transaction information and for storing said user profile; means for distinguishing enhanced video based content programming corresponding to said user profile; and means for identifying said distinguished enhanced video based content programming to said receiver; means for intercepting the enhanced video based content programming; means for determining whether the enhanced video based content programming includes markers inserted by the content providers; determining if the enhanced video based content programming complies with a set of network operator rules by examining the markers; permitting the enhanced video based content programming to be received by the user receiver if the enhanced video based content programming complies with said set of network operator rules; and preventing the enhanced video based content programming from being received by the user receiver if the enhanced video based content programming does not comply with said set of network operator rules. 17. The network based system of claim 16, wherein said distinguished enhanced content programming is complementary to said user profile. 18. The network based system of claim 16, wherein said receiver is at least one of a set top box, a telephone, a personal digital assistant (PDA), and a computers. 19. The network based system of claim 16, wherein said network is at least one of cable, fiber optics, telephone lines, terrestrial broadcast systems, and satellite broadcast systems. 20. The network based system of claim 16, further comprising a display coupled to said receiver for displaying both said standard programming and said enhanced video based content programming. 21. The network based system of claim 16, further comprising means coupled to said receiver for a user to modify said user profile. 22. The network based system of claim 16, said network operator further comprising means coupled to said receiver for a user to input a set of criteria to be used by said network operator to determine what information to extract from said transaction information. 23. The network based system of claim 16, wherein said network operator further comprising: inputting means for inputting a set of criteria to be used to determine what information to extract from said transaction information. 24. The network based system of claim 16, said network operator further comprising means for discriminating between initialized transaction and finalized transaction information, wherein said portion of said extracted transaction information used to form said user profile is said finalized transaction information. 25. The network based system of claim 16, said network operator further comprising means for periodically updating said user profile. 26. The network based system of claim 16, said network operator further comprising means for continuously updating said user profile. 27. The network based system of claim 16, said means for monitoring information further comprising means for detecting triggers within said enhanced video based content programming.