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A non-conductive carrier having a conductive component comprising a plurality of sections to disrupt the conductive component's conductive path. Each section is isolated from other sections such that a charge accumulated in one section cannot combine with the charge accumulated in another section, t

A non-conductive carrier having a conductive component comprising a plurality of sections to disrupt the conductive component's conductive path. Each section is isolated from other sections such that a charge accumulated in one section cannot combine with the charge accumulated in another section, thereby minimizing any potential electrostatic discharge from the carrier.

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What is claimed: 1. A plastic card comprising: a plastic non-conductive carrier and a holographic magnetic stripe on the plastic non-conductive carrier; wherein the holographic magnetic stripe comprises a magnetic layer, an embossed layer with a holographic pattern embossed therein for providing a

What is claimed: 1. A plastic card comprising: a plastic non-conductive carrier and a holographic magnetic stripe on the plastic non-conductive carrier; wherein the holographic magnetic stripe comprises a magnetic layer, an embossed layer with a holographic pattern embossed therein for providing a holographic image, and a conductive layer formed of a reflective metal on the holographic pattern and conforming thereto for enhancing visibility of the holographic image; and, wherein the conductive layer comprises a plurality of conductive sections electrically isolated from one another by gaps for disrupting a conductive path for triboelectric charges so that a triboelectric charge accumulated in one section does not combine with a triboelectric charge accumulated in another section when the card is swiped through or inserted into a magnetic reader. 2. A plastic card of claim 1, wherein areas of said conductive sections are limited by a predefined value of maximum charge that can be accumulated thereon. 3. A plastic card defined in claim 1, wherein the conductive sections form a selectively metalized dot pattern. 4. A plastic card defined in claim 3, wherein the conductive sections form a dot pattern having a dot density of greater than 50% and wherein dots within the dot pattern are not connected to one another and are electrically isolated from one another. 5. A plastic card defined in claim 3, wherein said conductive sections form a dot pattern having a dot density of greater than 70%. 6. A plastic card defined in claim 1, wherein the gaps are laser engraved lines. 7. A plastic card defined in claim 1, wherein the magnetic stripe is a metalized magnetic stripe. 8. A plastic card defined in claim 1, wherein the gaps are demetallized lines. 9. A plastic card defined in claim 1, wherein the conductive sections form a demetallized pattern of separated dots. 10. A plastic card defined in claim 1, wherein the conductive sections have approximately equal areas. 11. A plastic card defined in claim 1, wherein the conductive sections have a width of at least approximately 0.10 inch. 12. A plastic card defined in claim 1, wherein the gaps are formed by chemical etching. 13. A plastic card defined in claim 1, wherein the conductive sections form a pattern of separated dots. 14. A holographic magnetic stripe for attaching to a plastic card, comprising: a reflective hologram comprising: an embossed layer with a holographic pattern embossed therein for providing a holographic image, and a metallic coating on the holographic pattern and conforming thereto for enhancing visibility of the holographic image, and a magnetic coating supported by the reflective hologram, wherein the metallic coating comprises a plurality of conductive sections electrically isolated from one another by gaps for disrupting a conductive path for triboelectric charges so that a triboelectric charge accumulated in one section does not combine with a triboelectric charge accumulated in another section when the plastic card with is swiped through or inserted into a magnetic reader. 15. A holographic magnetic stripe defined in claim 14, wherein the conductive sections form a dot pattern having a dot density of greater than 50% and wherein dots within the dot pattern are not connected to one another and are electrically isolated from one another. 16. A holographic magnetic stripe defined in claim 14, wherein the gaps are laser engraved lines. 17. A holographic magnetic stripe defined in claim 14, wherein the conductive sections have approximately equal areas. 18. A holographic magnetic stripe defined in claim 14, wherein the conductive sections have a width of at least approximately 0.10 inch. 19. A holographic magnetic stripe defined in claim 14, wherein the gaps are formed by chemical etching of the metallic coating. 20. A holographic magnetic stripe defined in claim 14, wherein the reflective hologram is releasably supported by a plastic web. 21. A holographic magnetic stripe defined in claim 14, wherein the conductive sections form a pattern of separated dots.