초록 ▼

A viewer response method for use with an interactive telecommunications system. The viewer response method includes accumulating a user interaction history of a user of the system, the user interaction history including user interaction information associated with a plurality of user interaction eve

A viewer response method for use with an interactive telecommunications system. The viewer response method includes accumulating a user interaction history of a user of the system, the user interaction history including user interaction information associated with a plurality of user interaction events and providing user-sensible feedback, based at least in part on the user interaction history.

대표청구항 ▼

What is claimed is: 1. A viewer feedback system for use in a broadcasting system, the viewer feedback system comprising: a receiver for receiving a plurality of related advertisements broadcast to a viewer, each of the plurality of related advertisements being overlaid with one of a plurality of ov

What is claimed is: 1. A viewer feedback system for use in a broadcasting system, the viewer feedback system comprising: a receiver for receiving a plurality of related advertisements broadcast to a viewer, each of the plurality of related advertisements being overlaid with one of a plurality of overlaid invitations to the viewer to provide a feedback indication during broadcast of the advertisement; a user interaction history builder for receiving a plurality of viewer feedback indications, each said viewer feedback indication comprising a feedback indication associated with one of said plurality of overlaid invitations overlaid over one of said plurality of related advertisements; and a feedback rewarder for providing a reward to the viewer upon receipt of at least a predetermined minimum plurality of said feedback indications by the user interaction history builder, wherein at least one of the plurality of viewer feedback indications comprises a code provided upon purchase of a product, and providing the code indicates a willingness of the viewer to participate in a participatory event. 2. A viewer feedback system according to claim 1 and wherein the reward comprises the viewer being provided with free or reduced cost access to pay television services. 3. A viewer feedback system according to claim 1 and wherein the reward comprises the viewer being provided with an opportunity to donate money to charity. 4. A viewer feedback system according to claim 1 and also comprising: a broadcaster for broadcasting the plurality of related advertisements. 5. A viewer feedback system according to claim 1 and wherein all of the plurality of advertisements comprise advertisements for a single product. 6. A viewer feedback system according to claim 1 and wherein said receiver receives the plurality of advertisements via a television broadcasting system. 7. A viewer feedback system according to claim 6 and wherein the television broadcasting system comprises at least one of the following: a cable television system; and a satellite television system. 8. A viewer feedback system according to claim 1 and wherein said receiver receives the plurality of advertisements via the Internet. 9. A viewer feedback system according to claim 1 and also comprising a set top box, the set top box comprising: the receiver; the user interaction history builder; and the feedback rewarder. 10. A viewer feedback system according to claim 1 and wherein the plurality of advertisements are encrypted, and also comprising: a decrypter for decrypting the plurality of advertisements. 11. A viewer feedback system according to claim 1 and also comprising: a remote control unit for receiving said plurality of viewer feedback indications from the viewer and sending the viewer feedback indications to the user interaction history builder. 12. A viewer feedback method for use in a broadcasting system, the viewer feedback method comprising: receiving a plurality of related advertisements broadcast to a viewer, each of the plurality of related advertisements being overlaid with one of a plurality of overlaid invitations to the viewer to provide a feedback indication during broadcast of the advertisement; receiving, by a receiver device, a plurality of viewer feedback indications, each said viewer feedback indication comprising a feedback indication associated with one of said plurality of overlaid invitations overlaid over one of said plurality of related advertisements; and providing a benefit to the viewer upon receipt of at least a predetermined minimum plurality of said feedback indications, wherein at least one of the plurality of viewer feedback indications comprises a code provided upon purchase of a product, and providing the code indicates a willingness of the viewer to participate in a participatory event. 13. A viewer feedback system for use in a broadcasting system, the viewer feedback system comprising: a receiver for receiving a plurality of related advertisements broadcast to a viewer, each of the plurality of related advertisements being overlaid with one of a plurality of overlaid invitations to the viewer to provide a feedback indication during broadcast of the advertisement; a user interaction history builder for receiving a plurality of viewer feedback indications, each said user feedback indication comprising a feedback indication associated with one of said plurality of overlaid invitations overlaid over one of said plurality of related advertisements; and a feedback rewarder for providing a reward to the viewer upon receipt of at least a predetermined minimum plurality of said feedback indications by the user interaction history builder, wherein the reward comprises at least one of the following: the viewer being provided with free access to pay television services; and the viewer being provided with reduced cost access to pay television services.