초록 ▼

A method of displaying and merchandising a product that that provides customer interaction and product synchronization is disclosed. The method provides a product display that may include an upright display member having an illuminating member and lighting niches through which dynamic light shows ma

A method of displaying and merchandising a product that that provides customer interaction and product synchronization is disclosed. The method provides a product display that may include an upright display member having an illuminating member and lighting niches through which dynamic light shows may be projected. A product may be positioned in a lighting niche. A product experience shelf may also be coupled to the upright display member. The product experience shelf may include translucent recesses for holding and illuminating products and or samples of products. The product experience shelf may also incorporate an illuminated ring or border lining the outer edge of each recess for additional lighting effects. The method also provides an interactive customer interface that allows customers to adjust a control module which coordinates synchronized dynamic light shows throughout the display. The customer interface may also be illuminated and positioned on the product experience shelf. Furthermore, the method provides synchronization of dynamic light shows with the products on display.

대표청구항 ▼

What is claimed is: 1. A method of displaying a product, comprising the steps of: providing an upright display member having at least one lighting niche, a first dynamic light source disposed in the at least one lighting niche for projecting light onto the product, a second dynamic light source dis

What is claimed is: 1. A method of displaying a product, comprising the steps of: providing an upright display member having at least one lighting niche, a first dynamic light source disposed in the at least one lighting niche for projecting light onto the product, a second dynamic light source disposed in the product for illuminating the product, a control module with a memory operatively associated with the first and second dynamic light sources, and an interactive customer interface for receiving customer input; positioning the product inside the at least one lighting niche; supplying power to the control module; reading one or more light shows stored on the memory; controlling the first and second dynamic light sources to illuminate according to the one or more light shows; and adjusting the one or more light shows in response to the customer input. 2. The method of claim 1 further comprising the steps of: providing an illuminating member disposed on an exterior surface of the upright display member, a third dynamic light source disposed in the illuminating member, the control module operatively associated with the third dynamic light source; controlling the third dynamic light source to illuminate according to the one or more light shows; and synchronizing the one or more light shows between the first, second and third dynamic light sources. 3. The method of claim 1, wherein each of the first and second dynamic light sources comprises a plurality of colored LEDs. 4. The method of claim 1, wherein the memory is removable from the control module. 5. The method of claim 1, wherein the memory stores at least three light shows. 6. The method of claim 1, wherein the upright display member further comprises a removable cover. 7. A method of displaying a product, comprising the steps of: providing an upright display member having at least one lighting niche, a first dynamic light source disposed in the at least one lighting niche, a control module with a memory operatively associated with the first dynamic light source, and an interactive customer interface for receiving customer input; positioning the product inside the at least one lighting niche; supplying power to the control module; reading one or more light shows stored on the memory; controlling the first dynamic light source to illuminate according to the one or more light shows; and adjusting the one or more light shows in response to the customer input. 8. The method of claim 7 further comprising the steps of: providing a second dynamic light source in the product for projecting light upwardly through the product, the control module operatively associated with the second dynamic light source; controlling the second dynamic light source to illuminate according to the one or more light shows; and synchronizing the one or more light shows between the first and second dynamic light sources. 9. The method of claim 7 further comprising the steps of: providing an illuminating member disposed on an exterior surface of the upright display member, a third dynamic light source disposed in the illuminating member, the control module operatively associated with the third dynamic light source; controlling the third dynamic light source to illuminate according to the one or more light shows; and synchronizing the one or more light shows between the first and third dynamic light sources. 10. The method of claim 7, wherein the first dynamic light source comprises a plurality of colored LEDs. 11. The method of claim 7, wherein the memory is removable from the control module. 12. The method of claim 7, wherein the memory stores at least three light shows. 13. The method of claim 7, wherein the adjustment of the one or more light shows is performed by rotating a dial of the customer interface. 14. The method of claim 7 further comprising the steps of: reading a sound file stored on the memory; and playing the sound file through a speaker. 15. The method of claim 7, wherein the upright display member further comprises a removable cover. 16. A method of displaying products, comprising the steps of: providing an upright display member having at least one lighting niche, a product experience shelf, a first dynamic light source disposed in the at least one lighting niche, a second dynamic light source disposed in the product experience shelf, a control module with a memory operatively associated with the first and second dynamic light sources, and an interactive customer interface for receiving customer input; positioning a first product inside the at least one lighting niche and a second product on the product experience shelf; supplying power to the control module; reading one or more light shows stored on the memory; controlling the first and second dynamic light sources to illuminate according to the one or more light shows; synchronizing the one or more light shows between the first and second dynamic light sources; and adjusting the one or more light shows in response to the customer input. 17. The method of claim 16 further comprising the steps of: providing a third dynamic light source in the first product for projecting light upwardly through the first product, the control module operatively associated with the third dynamic light source; controlling the third dynamic light source to illuminate according to the one or more light shows; and synchronizing the one or more light shows between the first, second and third dynamic light sources. 18. A method of merchandising products, comprising the steps of: providing an upright display member having at least one lighting niche, a product experience shelf, an illuminating member disposed on top of the upright member, a first dynamic light source disposed in the at least one lighting niche, a second dynamic light source disposed in the product experience shelf, a third dynamic light source disposed in the illuminating member, a control module with a memory operatively associated with the first, second and third dynamic light sources, and an interactive customer interface for receiving customer input; positioning a first product inside the at least one lighting niche and a second product on the product experience shelf; supplying power to the control module; reading one or more light shows stored on the memory; controlling the first, second and third dynamic light sources to illuminate according to the one or more light shows; synchronizing the one or more light shows between the first, second and third dynamic light sources; and adjusting the one or more light shows in response to the customer input. 19. The method of claim 18 further comprising the steps of: providing a fourth dynamic light source disposed in the first product for projecting light upwardly through the first product, the control module operatively associated with the fourth dynamic light source; controlling the fourth dynamic light source to illuminate according to the one or more light shows; and synchronizing the one or more light shows between the first, second, third and fourth dynamic light sources. 20. The method of claim 18, wherein the adjustment of the one or more light shows is performed by rotating a dial of the customer interface.