Systems and methods are provided for receiving from a customer a selection of a product category. At least one product is determined that is associated with the selected product category. A substitute product for the determined product is selected. In one embodiment, a signal is transmitted to displ
Systems and methods are provided for receiving from a customer a selection of a product category. At least one product is determined that is associated with the selected product category. A substitute product for the determined product is selected. In one embodiment, a signal is transmitted to display the selected substitute product.
대표청구항▼
What is claimed is: 1. A method comprising: receiving, over the Internet and from a customer of a web site available via the Internet, a request to display a type of product; selecting, by use of a processor of a computing device operable to facilitate the customer's interaction with the web site,
What is claimed is: 1. A method comprising: receiving, over the Internet and from a customer of a web site available via the Internet, a request to display a type of product; selecting, by use of a processor of a computing device operable to facilitate the customer's interaction with the web site, a substitute product for the product from a plurality of substitute products for the product, in which a plurality of manufacturers have agreed to pay for display of a respective substitute product of the plurality of substitute products, in which selecting is based directly on expected revenue from the mere display of the selected substitute product; displaying, by use of the processor and on the web site, the substitute product adjacent to at least one other product which corresponds to the type of product; receiving, over the Internet and from the customer, a selection of the substitute product; and allowing the customer to purchase the substitute product. 2. The method of claim 1, further comprising: providing an offer to the customer to switch from a product selected by the customer to the substitute product. 3. The method of claim 2, in which the step of providing an offer is performed after a customer has indicated willingness to complete a purchase transaction. 4. The method of claim 1, further comprising: calculating a substitution success rate. 5. The method of claim 1, further comprising: receiving data indicating a substitute product and a product category for which the product is to be displayed. 6. The method of claim 5, in which the data is received from a manufacturer of the substitute product. 7. The method of claim 1, in which the step of displaying the substitute product comprises: displaying the substitute product in a frame of a web browser. 8. The method of claim 7, in which the frame is located in a constant location in a browser window. 9. The method of claim 1, further comprising: determining an expected revenue per substitution by multiplying a manufacturer payment expected per display of the substitute product by both a manufacturer payment expected per purchase of the substitute product and a substitution success rate. 10. The method of claim 9, wherein the selecting is based on the expected revenue per substitution. 11. A computer readable medium storing instructions configured to direct a processor to perform a method, the method comprising: receiving from a customer a request to display a type of product; selecting a substitute product for the product from a plurality of substitute products for the product, in which a plurality of manufacturers have agreed to pay for display of a respective substitute product of the plurality of substitute products, in which selecting is based directly on expected revenue from the mere display of the selected substitute product; displaying the substitute product adjacent to at least one other product which corresponds to the type of product; receiving from the customer a selection of the substitute product; and allowing the customer to purchase the substitute product. 12. The computer readable medium of claim 11, the method further comprising: providing an offer to the customer to switch from a product selected by the customer to the substitute product. 13. The computer readable medium of claim 11, in which the step of providing an offer is performed after a customer has indicated willingness to complete a purchase transaction. 14. The computer readable medium of claim 11, the method further comprising: calculating a substitution success rate. 15. The computer readable medium of claim 11, the method further comprising: receiving data indicating a substitute product and a product category for which the product is to be displayed. 16. The computer readable medium of claim 15, in which the data is received from a manufacturer of the substitute product. 17. The computer readable medium of claim 11, in which the step of displaying the substitute product comprises: displaying the substitute product in a frame of a web browser. 18. The computer readable medium of claim 11, in which the frame is located in a constant location in a browser window. 19. The computer readable medium of claim 11, the method further comprising: determining an expected revenue per substitution by multiplying a manufacturer payment expected per display of the substitute product by both a manufacturer payment expected per purchase of the substitute product and a substitution success rate. 20. The computer readable medium of claim 19, wherein the selecting is based on the expected revenue per substitution. 21. An apparatus comprising: a processor; and a computer readable medium in communication with the processor, the computer readable medium storing instructions configured to direct the processor to: receive from a customer a request to display a type of product; select a substitute product for the product from a plurality of substitute products for the product, in which a plurality of manufacturers have agreed to pay for display of a respective substitute product of the plurality of substitute products, in which selecting is based directly on expected revenue from the mere display of the selected substitute product; display the substitute product adjacent to at least one other product which corresponds to the type of product; receive from the customer a selection of the substitute product; and allow the customer to purchase the substitute product.
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이 특허에 인용된 특허 (318)
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