초록 ▼

Methods and systems are disclosed herein for managing content, including advertising content, delivered to various network-connected devices, including screens, mobile devices, computers, televisions, radios, and the like, based on usage profiles associated with device-specific identifiers for mobil

Methods and systems are disclosed herein for managing content, including advertising content, delivered to various network-connected devices, including screens, mobile devices, computers, televisions, radios, and the like, based on usage profiles associated with device-specific identifiers for mobile devices, short-distance wireless technologies for transmission of content and detection of proximity, and content targeting and management techniques.

대표청구항 ▼

What is claimed is: 1. A method, comprising: collecting from a network-enabled device a MAC address of a personal mobile device, data representing user on-line activity related to an advertisement embedded in content presented via the network-enabled device while the personal mobile device is detec

What is claimed is: 1. A method, comprising: collecting from a network-enabled device a MAC address of a personal mobile device, data representing user on-line activity related to an advertisement embedded in content presented via the network-enabled device while the personal mobile device is detected via a wireless communication to be in proximity to the network-enabled device, and an identifier of the network-enabled device, the MAC address of the personal mobile device being acquired by the network-enabled device via the wireless communication; analyzing, with a server, the collected user on-line activity to select an advertisement to suit a profile, wherein the profile is determined based on user activity associated with the MAC address of the personal mobile device; using the server to identify a stored profile based on the acquired MAC address associating the collected data representing the user on-line activity of the network-enabled device and the network-enabled device identifier with the stored profile that was identified by the acquired MAC address, thereby associating the mobile device and the network-enabled device with a user represented by data in the stored profile; and in response to receiving an indication of the personal mobile device being in proximity to a retail network-enabled device, the indication resulting from the retail network-enabled device acquiring the MAC address of the personal mobile device via short distance wireless communication between the retail network-enabled device and the personal mobile device when the personal mobile device is in short distance wireless communication proximity to the retail network-enabled device, making the selected advertisement accessible to the server for presenting on the retail network enabled device. 2. The method of claim 1, wherein the personal mobile device is one of a mobile phone and a laptop. 3. The method of claim 1, wherein the wireless communication is selected from a list consisting of Bluetooth, WIFI, WiMax, WUSB, and UWB. 4. The method of claim 1, wherein the network-enabled device comprises a set-top box. 5. The method of claim 1, wherein the network-enabled device is an internet-connected gaming console. 6. The method of claim 1, wherein the retail network-enabled device is a point of sale display. 7. A method, comprising: collecting from a network-enabled device a MAC address of a personal mobile device, data representing user on-line activity via the network-enabled device while the personal mobile device is detected via a wireless communication to be in proximity to the network-enabled device, and an identifier of the network-enabled device, the MAC address of the personal mobile device being acquired by the network-enabled device via the wireless communication; using a server to identify a stored profile based on the collected MAC address; associating the data representing the user on-line activity of the network enabled device and the network-enabled device identifier with the stored profile that was identified by the acquired MAC address, thereby associating the mobile device and the network-enabled device with a user represented by data in the stored profile; analyzing, with the server, the data representing the user on-line activity of the network-enabled device to select an advertisement; and in response to receiving an indication of the personal mobile device being in proximity to a retail network-enabled device, making the selected advertisement accessible to the server for presenting on the retail network enabled device. 8. The method of claim 7, wherein the indication of the personal mobile device being in proximity to a retail network-enabled device results from the retail network-enabled device acquiring the MAC address of the personal mobile device via short distance wireless communication between the retail network-enabled device and the personal mobile device when the personal mobile device is in short distance wireless communication proximity to the retail network-enabled device. 9. The method of claim 7, wherein the personal mobile device is a laptop. 10. The method of claim 7, wherein the network-enabled device comprises a set-top box. 11. The method of claim 7, wherein the network-enabled device is an internet-connected gaming console. 12. The method of claim 7, wherein the retail network-enabled device is a point of sale display. 13. The method of claim 7, wherein the wireless communication is selected from a list consisting of Bluetooth, WIFI, WiMax, WUSB, and UWB. 14. A method, comprising: collecting from a network-enabled device a MAC address of a personal mobile device, data representing user on-line activity of the network-enabled device while the personal mobile device is detected via WIFI wireless communication to be in proximity to the network-enabled device, and an identifier of the network-enabled device, the MAC address of the personal mobile device being acquired by the network-enabled device via the WIFI wireless communication; using a server to identify a stored profile based on the collected MAC address; associating the data representing the user on-line activity of the network enabled device and the network-enabled device identifier with the stored profile that was identified by the acquired MAC address, thereby associating the mobile device and the network-enabled device with a user represented by data in the stored profile; analyzing, with the server, the data representing the user on-line activity of the network-enabled device to select an advertisement; and in response to receiving an indication of the personal mobile device being in proximity to a retail network-enabled device, making the selected advertisement accessible to the server for presenting on the personal mobile device. 15. The method of claim 14, wherein the indication of the personal mobile device being in proximity to the retail network-enabled device results from the retail network-enabled device acquiring the MAC address of the personal mobile device via short distance wireless communication between the retail network-enabled device and the personal mobile device when the personal mobile device is in short distance wireless communication proximity to the retail network-enabled device. 16. The method of claim 14, wherein the network-enabled device comprises a set-top box. 17. The method of claim 14, wherein the retail network-enabled device is a point of sale device. 18. The method of claim 14, wherein the network-enabled device is a mobile phone.