초록 ▼

A system and method for determination and presentation of package offers. A package offer is an offer for sale by a retailer of a package of products at a package price. A retailer may offer products for sale in an on-line retail environment or in a physical retail environment. A determination is ma

A system and method for determination and presentation of package offers. A package offer is an offer for sale by a retailer of a package of products at a package price. A retailer may offer products for sale in an on-line retail environment or in a physical retail environment. A determination is made that a primary product is of interest to a customer. This determination may involve detecting and interpreting input signals transmitted from a customer device. In response to detecting that the primary product is of interest to the customer, a package is determined that may comprise the primary product and at least one secondary product. A package may be determined by accessing a database to locate a pre-determined package or to select the secondary products ad hoc. A package price is determined that is less than the sum of the corresponding retail prices of the primary product and secondary products in the package. A package price may be based on a profit margin of the primary product and/or a profit margin of at least one of the secondary products. A package offer for the sale of the package at the package price is then presented to the customer. The customer may indicate an acceptance of the package offer and authorize a financial account to be charged for the amount of the package price. The package products may be shipped to the customer or may be picked up at a retail establishment.

대표청구항 ▼

What is claimed is: 1. A method for determination and presentation of a package offer comprising the steps of:detecting, by a central server, that a primary product is of interest to a customer, the primary product having an associated primary product identifier;in response to detecting that the pri

What is claimed is: 1. A method for determination and presentation of a package offer comprising the steps of:detecting, by a central server, that a primary product is of interest to a customer, the primary product having an associated primary product identifier;in response to detecting that the primary product is of interest to the customer, the central server dynamically determining a package on an ad hoc basis to be offered to the customer, the package comprising the primary product and at least one secondary product, the primary product and the at least one secondary product each having a corresponding retail price, wherein at least one of the at least one secondary product is a product not currently selected for purchase by the customer, and further wherein at least one of the at least one secondary product is selected for inclusion in the package based on an indication of past interest, by the customer, in at least one secondary product, and further wherein the at least one secondary product does not have a pre-established relationship with the primary product;in response to determining the package, the central server determining a package price which is less than a sum of the corresponding retail prices of the primary product and the at least one secondary product; andpresenting, by the central server, a package offer for sale of the package at the package price to the customer.