초록 ▼

A greeting card display includes an upper tier and a lower tier positioned below the upper tier. The upper and lower tiers include multiple rows of pockets for displaying greeting cards. The pockets of the upper tier typically present greeting cards in a full-facing manner to display the full face o

A greeting card display includes an upper tier and a lower tier positioned below the upper tier. The upper and lower tiers include multiple rows of pockets for displaying greeting cards. The pockets of the upper tier typically present greeting cards in a full-facing manner to display the full face of each greeting card. The pockets of the lower tier typically present greeting cards in a partial-facing manner. The upper tier can include a card highlighter positioned along one of the rows of pockets and having pockets to present and highlight cards placed therein. Shadowboxes capable of displaying a greeting card in a full-facing manner can be positioned above the upper tier on the display and are designed to attract the attention of the consumer. A display panel, designed to evoke emotions associated with greeting cards in the shadowboxes, can be positioned between one or more of the shadowboxes.

대표청구항 ▼

We claim: 1. A display fixture for the display of greeting cards, comprising:an upper tier display and a lower tier display positioned below the upper tier display, each of the lower and upper tier displays supported by a supporting structure and comprising a plurality of rows operative to hold the

We claim: 1. A display fixture for the display of greeting cards, comprising:an upper tier display and a lower tier display positioned below the upper tier display, each of the lower and upper tier displays supported by a supporting structure and comprising a plurality of rows operative to hold the greeting cards, wherein each of the plurality of rows comprises at least one base extending outward from the respective tier display for supporting the greeting cards;a card highlighter display positioned along at least one of the rows to highlight each of the greeting cards placed within the card highlighter display, the card highlighter display comprising a base providing a bottom support for displaying the greeting cards disposed adjacent the base of the row the card highlighter display is positioned along, wherein the base of the card highlighter display protrudes outward from one of the tier displays at a distance greater than the base for the row the card highlighter display is positioned along to attract a consumer's attention to the greeting cards placed within the card highlighter display, and wherein the base of the card highlighter display is at substantially the same vertical position as the base for the row the card highlighter display is positioned along to display greeting cards in the row and the card highlighter display at substantially the same vertical position;the rows in the upper tier display capable of displaying a portion of the greeting cards in a full-facing manner to display the full face of each greeting card; andthe rows in the lower tier display, other than a bottom row in the lower tier display, capable of displaying another portion of the greeting cards in a manner other than the full-facing manner.