초록 ▼

The present disclosure relates to processing media content (e.g., video or audio signals). One claim recites a method including: receiving first content comprising a video portion or an audio portion, the first content being received over a network from a user; utilizing a multi-purpose electronic p

The present disclosure relates to processing media content (e.g., video or audio signals). One claim recites a method including: receiving first content comprising a video portion or an audio portion, the first content being received over a network from a user; utilizing a multi-purpose electronic processor programmed as a content identifier module, deriving identifying data from data representing picture portions of the video portion or from data representing audible portions of the audio portion of the first content; with reference to a computerized database or computerized repository, determining a first promotional opportunity associated with the identifying data, in which the first proportional opportunity comprises an opportunity to purchase second content, the second content being related to—but different than—the first content, and determining a second, different promotional opportunity associated with the identifying data if another instance of the identifying data is thereafter received; and providing information regarding the first promotional opportunity or the second, different promotional opportunity. Of course, other claims and combinations are provided too.

대표청구항 ▼

What is claimed is: 1. A method comprising:initiating a search of raw content, using an electronic processor, for a content identifier steganographically embedded in data representing audio content or in data representing video content, wherein the content identifier steganographically embedded in t

What is claimed is: 1. A method comprising:initiating a search of raw content, using an electronic processor, for a content identifier steganographically embedded in data representing audio content or in data representing video content, wherein the content identifier steganographically embedded in the data signifies that the raw content was previously subject to digital rights management (DRM);finding the content identifier in the raw content;sending the content identifier to an online content store, wherein the online content store is remote to a media server;receiving from the online content store at least one option associated with the content identifier, wherein the at least one option comprises at least one option from a group of options comprising: purchase content associated with the content identifier subject to the DRM, purchase other content that is related to the raw content, and receive copyright information associated with the raw content; andsending a selected option to the online content store from the media server.