초록 ▼

An adaptive advertising apparatus and associated methods. In one embodiment, the apparatus comprises a computer readable medium having at least one computer program disposed thereon, the at least one program being configured to adaptively present (e.g., display) advertising-related content (e.g., au

An adaptive advertising apparatus and associated methods. In one embodiment, the apparatus comprises a computer readable medium having at least one computer program disposed thereon, the at least one program being configured to adaptively present (e.g., display) advertising-related content (e.g., audio, video, images, etc.) that is contextually related to the topic of a conversation between a plurality of parties or individuals. In one variant, the at least one program comprises a speech recognition program that analyzes digitized speech, and identifies one or more words therein in order to determine the topic of conversation or context. Contextually related (or targeted) advertising is then selected based on its relationship to the determined context or topic.

대표청구항 ▼

What is claimed is: 1. Computer readable apparatus comprising a storage medium, said storage medium comprising at least one computer program, said at least one program being adapted to, when executed, adaptively provide advertising content that is targeted to at least one particular context via an o

What is claimed is: 1. Computer readable apparatus comprising a storage medium, said storage medium comprising at least one computer program, said at least one program being adapted to, when executed, adaptively provide advertising content that is targeted to at least one particular context via an output device by:obtaining first digitized conversational speech derived from at least one of a plurality of parties to a conversation;evaluating the obtained first digitized speech;retrieving first stored advertising content based at least in part on said evaluating, said first stored content being contextually related to at least portions of said obtained first speech; andgenerating signals causing presentation of at least a portion of said stored advertising content on said output device.