A central server having a computer readable storage media for storing multimedia material, such as motion pictures and television programming, in digital format is connected to a communications network such as the Internet. Exhibitors, such as theaters and television stations, can access the central
A central server having a computer readable storage media for storing multimedia material, such as motion pictures and television programming, in digital format is connected to a communications network such as the Internet. Exhibitors, such as theaters and television stations, can access the central server, preview available programming, verify the ownership of such material, review contract provisions for obtaining and paying for the desired programming, and download the programming along with marketing materials for the program or movie. The central server loads material onto the storage media as its received from producers and owners of such material. In addition, central server retains data retains data regarding requests for material, such as titles requested, who requested such, and where the requesters are located geographically. This information can be used to help producers market their material more economically.
대표청구항▼
1. A method of marketing and distributing multimedia, comprising: a. receiving multimedia material and advertising material from a producer or owner of said multimedia material, said advertising material being associated with said multimedia material, said advertising material comprising audio and v
1. A method of marketing and distributing multimedia, comprising: a. receiving multimedia material and advertising material from a producer or owner of said multimedia material, said advertising material being associated with said multimedia material, said advertising material comprising audio and video components;b. storing said multimedia material and associated advertising material on a computer readable storage medium as correlated information in digital format;c. providing a server system accessible over a communications network, said server system accessing said correlated information in a digital format from said computer readable storage medium for transfer of said correlated information in a digital format over said communications network to potential purchasers;d. providing samples of said correlated information in a digital format from said server system over said communications network to said potential purchasers, said purchasers being linked to the server system through said communications network;e. transmitting to said purchasers, upon request of said purchasers, over said communications network, said correlated information in a digital format corresponding to said multimedia material from said server system, said purchasers storing transmitted correlated information in a digital format corresponding to said multimedia material;f. providing said correlated information in a digital format corresponding to said advertising material that is associated with said multimedia material to said purchasers from said server system over said communications network, allowing purchasers to locally market and sell said multimedia material, said purchasers transmitting said correlated information in a digital format corresponding to said advertising material that is associated with said multimedia material, said purchasers storing the transmitted correlated information in a digital format corresponding to said advertising material;g. wherein said purchaser is an exhibitor exhibiting said multimedia material, after deriving said multimedia material from said stored correlated information in a digital format corresponding to said multimedia material, in a public theater to a number of individuals in exchange for a paid admission or a broadcast exhibitor, and said advertising material, after deriving of said advertising material from said correlated information in a digital format corresponding to said stored advertising material;h. electronically collecting sales and media advertising information; andi. electronically placing advertisements in response to said collection. 2. A method as in claim 1, wherein said advertising materials are selected from the group consisting of an advertisement, a radio spot, and a coming attractions film segment. 3. The method of claim 2, wherein said advertising material comprises a motion picture with accompanying synchronized sound. 4. A method as in claim 1, wherein said multimedia material comprises a feature film suitable for display in a theater. 5. The method of marketing and distributing multimedia of claim 1, further comprising automatically collecting sales information from exhibitor recipients of various items of said multimedia material and providing sales and marketing data, specific to said items of multimedia material, to exhibitors based upon information from said exhibitors. 6. The method of marketing and distributing multimedia of claim 5, further comprising providing marketing data based upon actual uses of said multimedia material. 7. A method as in claim 1, wherein said multimedia material comprises a feature film suitable for broadcast by a television station. 8. The method of marketing and distributing multimedia of claim 1, wherein said server system is accessed over a public communications system. 9. A method of marketing and distributing multimedia, comprising: a. receiving multimedia material comprising a feature film and advertising material from a producer or owner of said multimedia material, said advertising material being associated with said multimedia material, said advertising material comprising video and synchronized audio components;b. storing said multimedia material and associated advertising material on a computer readable storage medium as associated information in digital format;c. providing a server system accessible over a communications network through the operation of an interactive website, said server system accessing said associated information in a digital format from said computer readable storage medium for transfer of said associated information in a digital format over said communications network to potential purchasers;d. providing samples of said associated information in a digital format from said server system over said communications network to said potential purchasers, said purchasers being linked to the server system through said communications network;e. transmitting to said purchasers, upon request of said purchasers, over said communications network, said associated information in a digital format corresponding to said multimedia material from said server system, said purchasers storing transmitted associated information in a digital format corresponding to said multimedia material;f. providing said associated information in a digital format corresponding to said advertising material that is associated with said multimedia material to said purchasers from said server system over said communications network, allowing purchasers to locally market and sell said multimedia material, said purchasers transmitting said associated information in a digital format corresponding to said advertising material that is associated with said multimedia material, said purchasers storing the transmitted associated information in a digital format corresponding to said advertising material;g. wherein said purchaser is an exhibitor exhibiting said multimedia material, after deriving said multimedia material from said stored associated information in a digital format corresponding to said multimedia material, in a public theater to a number of individuals in exchange for a paid admission or a broadcast exhibitor, and said advertising material, after deriving of said advertising material from said associated information in a digital format corresponding to said stored advertising material;h. electronically collecting sales and media advertising information; andi. electronically placing advertisements in response to said collection. 10. The method of marketing and distributing multimedia of claim 9, wherein said sales and media advertising information is collected from exhibitor recipients of various items of said multimedia material and further comprising providing sales and marketing data, specific to said items of multimedia material, to exhibitors based upon information from said exhibitors, said information being provided by said customers during use of said interactive website. 11. The method of marketing and distributing multimedia of claim 10, further comprising providing marketing data based upon actual uses of said multimedia material.
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이 특허에 인용된 특허 (9)
Budow Harry S. (Plano TX) Pugh Joel A. (Dallas TX), Interactive intelligent video information system.
Guido Mary M. ; Guido Margaret A., Method and apparatus for transmitting motion picture cinematic information for viewing in movie theaters and ordering m.
Bernard Warren E. ; Jacobson Philip A., System and method for automated remote previewing and purchasing of music, video, software, and other multimedia product.
Mandeberg Richard D. ; Moleski Desmond C. J. ; Almagro Manolo B. ; Meyer Joseph F., Systems, methods and computer program products for generating digital multimedia store displays and menu boards.
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