초록 ▼

A facility for presenting an adaptive message is described. The facility receives a message in the computer system. Based upon the contents of the received message, the facility tests two or more digital content capabilities of the computer system. The facility then selects one of a number of differ

A facility for presenting an adaptive message is described. The facility receives a message in the computer system. Based upon the contents of the received message, the facility tests two or more digital content capabilities of the computer system. The facility then selects one of a number of different digital content elements based upon the results of the testing. The facility presents the selected digital content element.

대표청구항 ▼

1. One or more non-transitory computer-readable media containing instructions stored thereon, that, in response to execution by a computing device, cause the computing device to perform operations including: generating a message, the generated message including: a first version of a media message co

1. One or more non-transitory computer-readable media containing instructions stored thereon, that, in response to execution by a computing device, cause the computing device to perform operations including: generating a message, the generated message including: a first version of a media message comprising one or more content elements;at least a portion of first logic configured to execute in response to display of the first version of the media message on a receiving computer system to cause the receiving computer system to test content-rendering capabilities of the receiving computer system; andat least a portion of second logic configured to display one or more content elements of a second version of the media message on the receiving computer system as replacements for one or more elements of the first version of the media message based at least in part on results of testing content-rendering capabilities of the receiving computer system. 2. The computer-readable media of claim 1, wherein the operations further include transmitting the message to one or more computer systems via a communication network. 3. The computer-readable media of claim 2, wherein the second logic is further configured to cause the one or more content elements of the second version of the media message to be transmitted to the receiving computer system separately from transmission of the generated message. 4. The computer-readable media of claim 3, wherein the second logic is further configured to cause the one or more content elements of the second version of the media message to be transmitted to the receiving computer system in a form customized for an addressee of the generated message. 5. The computer-readable media of claim 1, wherein the first version of the media message comprises a link that, when de-referenced during display of the first version of the media message on the receiving computer system, causes the first and second logic to be executed by the receiving computer system. 6. The computer-readable media of claim 1, wherein the generated message contains the first and second logic. 7. The computer-readable media of claim 1, wherein the generated message includes referencing logic to a portion of the first and second logic. 8. The computer-readable media of claim 1, wherein the first logic comprises a script configured to be executed by the receiving computer system to test the content-rendering capabilities of the receiving computer system. 9. A computer-implemented method for generating an adaptive message, the method comprising: generating, by a computing device, one or more messages, wherein individual messages of the one or more generated messages include: a first version of a media message comprising one or more content elements;at least a portion of first logic configured to execute in response to display of the first version of the media message on a receiving computer system to cause the receiving computer system to test content-rendering capabilities of the receiving computer system; andat least a portion of second logic configured to display one or more content elements of a second version of the media message on the receiving computer system as replacements for one or more elements of the first version of the media message based at least in part on results of testing content-rendering capabilities of the receiving computer system. 10. The method of claim 9, further comprising transmitting, by the computing device, the message to one or more computer systems. 11. The method of claim 10, wherein generating the one or more messages comprises generating the one or more messages such that the second logic is further configured to cause the one or more content elements of the second version of the media message to be transmitted to the receiving computer system separately from transmission of the respective message. 12. The method of claim 11, wherein generating the one or more messages comprises generating the one or more messages such that the second logic is further configured to cause the one or more content elements of the second version of the media message to be transmitted to the receiving computer system in a form customized for an addressee of the respective message. 13. The method of claim 9, wherein generating the one or more messages comprises generating the one or more messages such that the first version of the media message comprises a link that, when de-referenced during display of the first version of the media message on the receiving computer system, causes the first and second logic to be executed by the receiving computer system. 14. The method of claim 9, wherein generating the one or more messages comprises generating the one or more messages such that the included logic is contained in the respective one or more messages. 15. The method of claim 9, wherein generating the one or more messages comprises generating the one or more messages to include logic referencing a portion of the first and second logic. 16. The method of claim 9, wherein generating the one or more messages comprises generating the one or more messages such that the first logic comprises a script configured to be executed by the receiving computer system to test said content-rendering capabilities of the receiving computer system. 17. A computer-implemented method for displaying an adaptive message, the method comprising: receiving, by a computing device, a first version of a media message, the first version comprising one or more content elements;displaying, by the computing device, one or more of the content elements of the first version of the media message; andin response to the displaying the one or more of the content elements of the first version of the media message: testing, by the computing device, content-rendering capabilities of the computing device;selecting, by the computing device, a second version of the media message to display based upon the results of the testing; anddisplaying, by the computing device, one or more content elements of the second version of the media message in substitution for one or more elements of the first version of the media message. 18. The method of claim 17, wherein receiving a first version of a media message, further comprises receiving, by the computing device, logic that, when executed by the computing device, causes the computing device to perform the testing selecting and displaying. 19. The method of claim 17, further comprising receiving the one or more content elements of the second version of the media message separately from receipt of the first version of the media message. 20. The method of claim 17, wherein the testing, selecting, and displaying are performed in response to a link being dereferenced by the computing device during display of the one or more of the content elements of the first version of the media message.