IPC분류정보
국가/구분 |
United States(US) Patent
등록
|
국제특허분류(IPC7판) |
|
출원번호 |
US-0871493
(2001-05-31)
|
등록번호 |
US-8208014
(2012-06-26)
|
발명자
/ 주소 |
- Geiger, Mark A.
- Begum, Paul G.
- McElroy, Sean
- Draney, Marlow
|
출원인 / 주소 |
|
대리인 / 주소 |
|
인용정보 |
피인용 횟수 :
7 인용 특허 :
34 |
초록
▼
An advertising and promotion system including an electronic shopping cart display screen that provides wireless in-store advertising and promotions. In embodiments of the present invention, the advertising and promotion system includes a display unit attached to a shopping cart, a plurality of store
An advertising and promotion system including an electronic shopping cart display screen that provides wireless in-store advertising and promotions. In embodiments of the present invention, the advertising and promotion system includes a display unit attached to a shopping cart, a plurality of store-wide transceiver units, an audible alert component on the display unit for signaling receipt of information from the transceiver unit, a host computer for operating the advertising and promotion system, and a battery charger for powering the display unit. The display unit includes a liquid crystal display (“LCD”) panel for displaying animated graphic advertisements and other visual messages automatically exhibited in the proximity of a transceiver unit by a desired product display. The display unit may be interactive (i.e., capable of responding to user information requests and directions) or passive (i.e., only requiring the shopper to push the cart down the aisle where it will automatically receive a signal and alert the shopper to promotions and advertised specials).
대표청구항
▼
1. An electronic shopping cart display system comprising: a display unit having a display screen in operable connection with a computer unit and attached to a shopping cart for displaying information, the display unit being integrated into the handle of the shopping cart, the display unit having a p
1. An electronic shopping cart display system comprising: a display unit having a display screen in operable connection with a computer unit and attached to a shopping cart for displaying information, the display unit being integrated into the handle of the shopping cart, the display unit having a power source located within the handle of the shopping cart;at least one of a transceiver unit and a RFID unit structured to send information to the computer unit onboard the shopping cart, allowing passive reception of product specific promotions and advertising materials to appear on the display unit associated with the shopping cart without the use of trigger signals associated with fixed positions in the store, wherein the information comprises a non-repetitive visual message containing product-specific promotions;a transmitter in direct communication with at least one of the transceiver unit and the RFID unit, for sending information to at least one of the transceiver and the RFID unit;the computer for operating the interaction between the display unit, the transceiver units, RFID tags and the transmitter in direct electronic communication with the transmitter unit and in indirect electronic communication with the transceiver unit through the transmitter, allowing passive reception of product specific promotions and advertising materials to appear on the display unit associated with the shopping cart without the use of trigger signals associated with fixed positions in the store, wherein the information comprises a non-repetitive visual message containing product-specific promotions, and contemporaneously allowing user to interactively request information utilizing the computer display, said requested information being transmitted from a communication center resident at the store through one of said transceiver unit and RFID unit, for display on said display screen substantially immediately without contextually meaningful delay. 2. An electronic shopping cart display system according to claim 1, wherein the display unit includes buttons for enabling a user to select information requests and directions. 3. An electronic shopping cart display system according to claim 1, wherein the display unit automatically receives a signal for providing information. 4. An electronic shopping cart display system according to claim 1, wherein the transceiver unit provides independent processing of data and independent communication with the display unit. 5. An electronic shopping cart display system according to claim 4, wherein the transceiver unit has a separate identification such that data transmitted from the computer is transmitted throughout a store but is processed and stored only by a transceiver unit to which the data is intended. 6. An electronic shopping cart display system according to claim 1, wherein the transceiver unit includes at least one of an RFID tag and a proximity sensor that detects the presence of a shopping cart within a programmed range and initiates transmission of the trigger and data signals to the display unit. 7. An electronic shopping cart display system according to claim 1, wherein the transceiver unit includes a radio frequency receiver to receive radio frequency transmissions from the computer. 8. An electronic shopping cart display system according to claim 1, wherein the display unit includes a radio frequency receiver to receive radio frequency transmissions from a transceiver unit. 9. An electronic shopping cart display system according to claim 1, wherein the display unit includes an infrared receiver infrared transmissions from a transceiver unit. 10. An electronic shopping cart display system according to claim 1, wherein the display unit includes a microwave receiver microwave transmissions from a transceiver unit. 11. An electronic shopping cart display system according to claim 1, wherein the display unit includes an ultrasonic receiver to receive ultrasonic transmissions from a transceiver unit. 12. An electronic shopping cart display system according to claim 1, wherein the display unit includes a sensor utilizing an ultrasonic signal for determining distance between the display unit and the transceiver unit. 13. An electronic shopping cart display system according to claim 1, further comprising a battery charger unit for powering the display unit. 14. An electronic shopping cart display system according to claim 1, wherein the computer, the display units, and the transmitter are linked through radio frequency transmissions. 15. An electronic shopping cart display system according to claim 1, wherein the computer, the display units, the transceiver units, and the transmitter are linked through at least one of RFID transmissions and infrared transmissions. 16. An electronic shopping cart display system according to claim 1, further comprising internet access for connecting a shopper directly to internet content. 17. An electronic shopping cart display system according to claim 1, further comprising an alarm when a shopping cart leaves a prescribed area. 18. An electronic shopping cart display system according to claim 1, further comprising a Global Positioning System means for locating a shopping cart's position at least one of outside a store and within a store. 19. An electronic shopping cart display system according to claim 1, further comprising a data card reader. 20. An electronic shopping cart display system according to claim 1, further comprising a motion sensor for limiting power or turning off power to a display unit when a particular shopping cart has not been in motion for a specified time. 21. An electronic shopping cart display system according to claim 1, wherein the transceiver unit includes an infrared receiver for changing information to be transmitted. 22. An electronic shopping cart display system according to claim 1, wherein the display unit further comprises a scanner for reading product UPC labels. 23. An electronic shopping cart display system according to claim 1, wherein the display unit further comprises a battery status indicator. 24. An electronic shopping cart display system according to claim 1, wherein the information includes product-specific promotions selected from a group comprising: electronic coupons, recipes, shopping lists and shopper content.
※ AI-Helper는 부적절한 답변을 할 수 있습니다.