초록 ▼

An advertising control method is described. The method includes receiving an advertisement identification message (AIM) (127) at a first mobile device (125), sending the AIM from the first mobile device to a content display unit (CDU) and storing the AIM in the CDU, selecting at least one content it

An advertising control method is described. The method includes receiving an advertisement identification message (AIM) (127) at a first mobile device (125), sending the AIM from the first mobile device to a content display unit (CDU) and storing the AIM in the CDU, selecting at least one content item from among a plurality of content items based, at least in part, on at least one stored AIM, the stored AIM being stored in the CDU, and displaying the selected content item on the CDU. Related apparatus and methods are also described.

대표청구항 ▼

1. A content item selection method comprising: receiving at an advertisement identification message (AIM) receiver in a content displaying unit (CDU) at least one AIM comprising content item display points associated with a display point category; andstoring in an AIM storage unit of the CDU the con

1. A content item selection method comprising: receiving at an advertisement identification message (AIM) receiver in a content displaying unit (CDU) at least one AIM comprising content item display points associated with a display point category; andstoring in an AIM storage unit of the CDU the content item display points comprised in the AIM in accordance with the display point category,thereby accumulating in the CDU in user accounts for a plurality of users content item display points for each of a plurality of display point categories, wherein users comprise mobile device users;wherein the receiving comprises distinguishing between AIMs received from a mobile device which is registered and AIMs received from a mobile device which is not registered, the distinguishing being performed by the CDU, andwherein the content selecting further comprises prioritizing, by the CDU, from which mobile device user accounts to deduct AIMs according to previously loaded AIMs by the mobile device users, and the presence and absence, in the vicinity of the CDU, of registered mobile devices that had sent AIMs to the CDU and non-registered mobile devices that had sent AIMs to the CDU; said content item selection method further comprising:selecting a content item for display based, at least in part, on a comparison between a point total for one of the display point categories and a category associated with the content item, the selecting being performed by an advertisement selector comprised in the CDU; and displaying the selected content item on a display screen of the CDU. 2. Apparatus for content item selection, a content displaying unit (CDU), comprising: a memory configured for:receiving at least one AIM comprising content item display points associated with a display point category;storing the content item display points comprised in the AIM in accordance with the display point category; andaccumulating in the CDU in user accounts for a plurality of users content item display points for each of a plurality of display point categories, wherein users comprise mobile device users;wherein the CDU is further configured for:in the receiving step, distinguishing between AIMs received from a mobile device which is registered and AIMs received from a mobile device which is not registered, andsaid apparatus for content item selection further comprising:a content item selection unit operative to choose a content item for display based, at least in part, on a comparison between a point total for one of the display point categories and a category associated with the content item,said content item selection unit in the CDU further operative to prioritize from which mobile device user accounts to deduct AIMs according to previously loaded AIMs by the mobile device users, and the presence and absence, in the vicinity of the CDU, of registered mobile devices that had sent AIMs to the CDU and non-registered mobile devices that had sent AIMs to the CDU. 3. Apparatus for content item selection comprising: accumulation means forreceiving at least one AIM comprising content item display points associated with a display point category;storing the content item display points comprised in the AIM in accordance with the display point category; andaccumulating in a content displaying unit (CDU), in user accounts for a plurality of users, content item display points for each of a plurality of display point categories, wherein users comprise mobile device users;said apparatus for content item selection further comprising:means for distinguishing between AIMs received from a mobile device which is registered and AIMs received from a mobile device which is not registered; andsaid apparatus for content item selection further comprising:content item selection means for choosing a content item for display based, at least in part, on a comparison between a point total for one of the display point categories and a category associated with the content item,said content item selection means in the CDU further operative to prioritize from which mobile device user accounts to deduct AIMs according to previously loaded AIMs by the mobile device users, and the presence and absence, in the vicinity of the CDU, of registered mobile devices that had sent AIMs to the CDU and non-registered mobile devices that had sent AIMs to the CDU. 4. The method according to claim 1, wherein the advertisement selector makes the selection based on further preselected criteria.