System providing actionable insights based on physiological responses from viewers of media
원문보기
IPC분류정보
국가/구분
United States(US) Patent
등록
국제특허분류(IPC7판)
H04H-060/33
H04N-005/445
출원번호
US-0244751
(2008-10-02)
등록번호
US-8327395
(2012-12-04)
발명자
/ 주소
Lee, Hans C.
Hong, Timmie T.
Lee, Michael J.
출원인 / 주소
The Nielsen Company (US), LLC
대리인 / 주소
Hanley, Flight & Zimmerman, LLC
인용정보
피인용 횟수 :
66인용 특허 :
78
초록▼
Embodiments are described that enable remote and interactive access, navigation, and analysis of reactions from viewers to a media instance. The reactions include physiological responses, survey results, verbatim feedback, event-based metadata, and derived statistics for indicators of success and fa
Embodiments are described that enable remote and interactive access, navigation, and analysis of reactions from viewers to a media instance. The reactions include physiological responses, survey results, verbatim feedback, event-based metadata, and derived statistics for indicators of success and failure from the viewers. The reactions are aggregated, and an interface enables remote access and navigation of the media instance, aggregated physiological responses synchronized with the media instance, survey results, and/or verbatim feedback related to the media instance. This enables users to interactively divide, dissect, parse, and analyze the reactions as they prefer. This automation provides an automated process enabling non-experts to understand complex physiological data, and to organize presentation of complex data according to their needs so as to present conclusions as appropriate to the media instance.
대표청구항▼
1. A system comprising: a processor to: analyze neuro-response data gathered from a viewer exposed to a media instance to determine an analysis result, the neuro-response data including first neuro-response data representing a first response to a visual component of the media and second neuro-respon
1. A system comprising: a processor to: analyze neuro-response data gathered from a viewer exposed to a media instance to determine an analysis result, the neuro-response data including first neuro-response data representing a first response to a visual component of the media and second neuro-response data representing a second response to an auditory component of the media,synchronize the media instance with one or more of the neuro-response data or the analysis result by offsetting the first neuro-response data a first amount based on a first cognitive delay of a brain of the viewer and to offset the second neuro-response data a second amount based on a second cognitive delay of the brain of the viewer, the first amount and the second amount being different, andanalyze the neuro-response data in accordance with a question dynamically posed by a user;an interactive browser to simultaneously display the media instance with one or more of the neuro-response data or the analysis result; anda database to store one or more of the media instance, the neuro-response data or the analysis result. 2. The system as defined in claim 1 wherein the processor is to highlight trends in one or more of the neuro-response data or the analysis result. 3. The system as defined in claim 1, wherein the interactive browser includes a cutting line to indicate an alignment between the media instance and one or more of the neuro-response data or the analysis result. 4. The system as defined in claim 1, wherein the interactive browser is to display a second analysis result when the user poses a second question. 5. The system as defined in claim 1, wherein the neuro-response data includes brain wave data across a plurality of frequency bands, and wherein the processor is to generate an output signal representative of a difference between an energy level in each of a first frequency band and second frequency band. 6. The system as defined in claim 1, wherein the processor is to offset the neuro-response data to account for a time zone difference between a first location of the viewer and a second location of the processor. 7. The system as defined in claim 1, wherein the question is generated by the processor and the user is to pose the question by selecting the question for use by the processor in analyzing the neuro-response data. 8. The system as defined in claim 1, wherein the processor is to aggregate neuro-response data from a plurality of viewers. 9. The system as defined in claim 8, wherein the processor is to calculate at least one of a maximum, a minimum, an average, a deviation, a derivative, an amplitude or a trend of at least one parameter of the neuro-response data to aggregate the response data. 10. The system as defined in claim 8, wherein a first set of the plurality of viewers are at a first location and a second set of the plurality of viewers are at a second location different from the first location. 11. The system as defined in claim 8, wherein a first set of the plurality of viewers view the media instance at a first time and a second set of the plurality of viewers view the media instance at a second time different from the first time. 12. The system as defined in claim 1, wherein the user is to remotely interact with the interactive browser. 13. The system as defined in claim 1, wherein the user is to dynamically manipulate one or more of the display of the media instance, the display of the neuro-response data or the display of the analysis result. 14. The system as defined in claim 1, wherein the neuro-response data includes electrical activity generated in a body of the viewer. 15. The system as defined in claim 1, wherein the analysis result includes derived statistics indicative of a success or a failure of the media instance. 16. The system as defined in claim 1, wherein the question defines a parameter for the analysis. 17. A method comprising: analyzing, with a processor, neuro-response data gathered from a viewer exposed to a media instance to determine an analysis result, wherein the neuro-response data includes first neuro-response data representing a first response to a visual component of the media and second neuro-response data representing a second response to an auditory component of the media and wherein the neuro-response data is analyzed in accordance with a question dynamically posed by a user;synchronizing the media instance with one or more of the neuro-response data or the analysis result by offsetting the first neuro-response data a first amount based on a first cognitive delay of a brain of the viewer and to offset the second neuro-response data a second amount based on a second cognitive delay of the brain of the viewer, the first amount and the second amount being different;simultaneously displaying the media instance with one or more of the neuro-response data or the analysis result; andstoring one or more of the media instance, the neuro-response data or the analysis result. 18. The method as defined in claim 17, further comprising highlighting trends in one or more of the neuro-response data or the analysis result. 19. The method as defined in claim 17, further comprising display a cutting line to indicate an alignment between the media instance and one or more of the neuro-response data or the analysis result. 20. The method as defined in claim 17, further comprising displaying a second analysis result when the user poses a second question. 21. The method as defined in claim 17, wherein the neuro-response data includes brain wave data across a plurality of frequency bands, and wherein the processor is to generate an output signal representative of a difference between an energy level in each of a first frequency band and second frequency band. 22. The method as defined in claim 17, further comprising offsetting the neuro-response data to account for a time zone difference between a first location of the viewer and a second location of the processor. 23. The method as defined in claim 17, wherein the question is generated by the processor and the user is to pose the question by selecting the question for use by the processor in analyzing the neuro-response data. 24. The method as defined in claim 17, further comprising aggregating neuro-response data from a plurality of viewers by calculating at least one of a maximum, a minimum, an average, a deviation, a derivative, an amplitude or a trend of at least one parameter of the neuro-response data to aggregate the response data. 25. The method as defined in claim 24, wherein a first set of the plurality of viewers are at a first location and a second set of the plurality of viewers are at a second location different from the first location. 26. The method as defined in claim 24, wherein a first set of the plurality of viewers view the media instance at a first time and a second set of the plurality of viewers view the media instance at a second time different from the first time. 27. The method as defined in claim 17, wherein the neuro-response data includes electrical activity generated in a body of the viewer. 28. The method as defined in claim 17, wherein the analysis result includes derived statistics indicative of a success or a failure of the media instance. 29. The method as defined in claim 17, wherein the question defines a parameter for the analysis. 30. A tangible machine readable storage device or disk comprising instructions, which when executed, cause a machine to at least: analyze neuro-response data gathered from a viewer exposed to a media instance to determine an analysis result, wherein the neuro-response data includes first neuro-response data representing a first response to a visual component of the media and second neuro-response data representing a second response to an auditory component of the media and wherein the neuro-response data is analyzed in accordance with a question dynamically posed by a user;synchronize the media instance with one or more of the neuro-response data or the analysis result by offsetting the first neuro-response data a first amount based on a first cognitive delay of a brain of the viewer and to offset the second neuro-response data a second amount based on a second cognitive delay of the brain of the viewer, the first amount and the second amount being different;simultaneously display the media instance with one or more of the neuro-response data or the analysis result; andstore one or more of the media instance, the neuro-response data or the analysis result. 31. The tangible machine readable storage device or disk as defined in claim 30, further causing a machine to display a second analysis result when the user poses a second question. 32. The tangible machine readable storage device or disk as defined in claim 30, wherein the neuro-response data includes brain wave data across a plurality of frequency bands, and wherein the machine is to generate an output signal representative of a difference between an energy level in each of a first frequency band and second frequency band of the response data. 33. The tangible machine readable storage device or disk as defined in claim 30, wherein the neuro-response data includes electrical activity generated in a body of the viewer. 34. The tangible machine readable storage device or disk as defined in claim 30, wherein the question defines a parameter for the analysis.
연구과제 타임라인
LOADING...
LOADING...
LOADING...
LOADING...
LOADING...
이 특허에 인용된 특허 (78)
Ryu,Chang su; Song,Yoon seon; Shin,Seung chul; Nam,Seung hoon, Apparatus and method for measuring electroencephalogram.
Abraham-Fuchs Klaus (Erlangen DEX) Roehrlein Gerhard (Hoechstadt DEX) Schneider Siegfried (Erlangen DEX), Arrangement for analyzing local bioelectric currents in biological tissue complexes.
McCarthy, John; McCarthy, Eileen, Bionet method, system and personalized web content manager responsive to browser viewers' psychological preferences, behavioral responses and physiological stress indicators.
von Buegner, Peter-Raphael, Device, method and computer program product for measuring a physical or physiological activity by a subject and for assessing the psychosomatic state of the subject.
Blazey Richard N. ; Miller Paige ; Fedorovskaya Elena A. ; Prabhu Girish V. ; Parks Peter A. ; Patton David L. ; Fredlund John R. ; Horwitz Cecelia M. ; Mir Jose M., Management of physiological and psychological state of an individual using images biometric analyzer.
Walker,Jay S.; Van Luchene,Andrew S.; Tedesco,Daniel E.; Dickerson,John B.; Bemer,Keith; Sammon,Russell P.; Golden,Andrew P.; Rath,Anna; Fincham,Magdalena Mik; Gelman,Geoffrey M., Method and apparatus for collecting and categorizing data at a terminal.
DeVito Drew, Method and apparatus for measuring and analyzing physiological signals for active or passive control of physical and virtual spaces and the contents therein.
DeVito Drew, Method and apparatus for measuring and analyzing physiological signals for active or passive control of physical and virtual spaces and the contents therein.
Schmidt Albert L. (Murrysville PA) McKinley Ellen K. (Monroeville PA) Sherwin Gary W. (East Huntingdon Township ; Westmoreland County PA) Hanes Lewis F. (Mt. Lebanon Township ; Allegheny County PA), Method and apparatus for physiological evaluation of short films and entertainment materials.
Hudspeth William J. (415B Sanford St. Radford VA 24141), Method and device for interpreting concepts and conceptual thought from brainwave data and for assisting for diagnosis o.
Borah Joshua D. (Mansfield MA) Merriam James C. (West Newton MA) Velez Jose (Brookline MA), Method and system for generating a synchronous display of a visual presentation and the looking response of many viewers.
Rosenfeld J. Peter (975 Vernon Ave. Winnetka IL 60093), Method and system for modification of condition with neural biofeedback using left-right brain wave asymmetry.
Dryer,D. Christopher; Flickner,Myron Dale; Mao,Jianchang, Method and system for real-time determination of a subject's interest level to media content.
Flickner, Myron Dale; Koons, David Bruce; Lu, Qi; Maglio, Paul Philip; Morimoto, Carlos Hitoshi; Selker, Edwin Joseph, Method and system for relevance feedback through gaze tracking and ticker interfaces.
Latypov, Nurakhmed Nurislamovich; Latypov, Nurulla Nurislamovich, Method for generating video programs, variants, and system for realizing this method.
Jung, Edward K. Y.; Leuthardt, Eric C.; Levien, Royce A.; Lord, Robert W.; Malamud, Mark A.; Rinaldo, Jr., John D.; Wood, Jr., Lowell L., Methods and systems for comparing media content.
Gevins Alan S. (532 Waller St. San Francisco CA 94117), Neurocognitive adaptive computer interface method and system based on on-line measurement of the user\s mental effort.
Blume, Matthias; Lazarus, Michael A.; Peranich, Larry S.; Vernhes, Frederique; Caid, William R.; Dunning, Ted E.; Russell, Gerald R.; Sitze, Kevin L., Predictive modeling of consumer financial behavior using supervised segmentation and nearest-neighbor matching.
Collins, Andrew; Kilner, Andrew Roger; Jennings, Victoria Sophia; Paszkowicz, Sebastian Aleksander; Siereveld, Eric Rudolf; Labrousse, Stephane Daniel Andre Charles; Porter, Robert Mark Stefan; Rambaruth, Ratna; Gillard, Clive Henry, Selectively displaying information based on face detection.
Lang Andrew K. ; Kosak Donald M., System and method employing individual user content-based data and user collaborative feedback data to evaluate the cont.
Van Schaack, Andrew; Lewis, Andrew Smith, System apparatus and method for maximizing effectiveness and efficiency of learning retaining and retrieving knowledge and skills.
Hunter David B. ; McCarraher Kenneth B. ; Brueggman Richard M. ; Stenstrom Tomas J. ; Gustafson ; Jr. Harlan I., System for correlating in a display stimuli and a test subject's response to the stimuli.
Shastri, Ananda; Nelson, Stephen J.; Bohning, Daryl E.; George, Mark S.; Kozel, Frank Andrew, Systems and methods for detecting deception by measuring brain activity.
Pradeep, Anantha; Knight, Robert T.; Gurumoorthy, Ramachandran, Audience response analysis using simultaneous electroencephalography (EEG) and functional magnetic resonance imaging (fMRI).
Hulten, Geoffrey J; Mendhro, Umaimah A.; Krum, Kyle J.; Conrad, Michael J.; Remington, Darren B., Controlling a media program based on a media reaction.
Marci, Carl D.; Levine, Brian; Kothuri, Ravi Kanth V; Gill, Geoff, Data collection system for aggregating biologically based measures in asynchronous geographically distributed public environments.
Conrad, Michael J.; Hulten, Geoffrey J.; Krum, Kyle J.; Mendhro, Umaimah A.; Remington, Darren B., Determining a future portion of a currently presented media program.
Conrad, Michael J.; Hulten, Geoffrey J; Krum, Kyle J.; Mendhro, Umaimah A.; Remington, Darren B., Determining a future portion of a currently presented media program.
Conrad, Michael J.; Hulten, Geoffrey J.; Krum, Kyle J.; Mendhro, Umaimah A.; Remington, Darren B., Determining audience state or interest using passive sensor data.
Conrad, Michael J.; Hulten, Geoffrey J; Krum, Kyle J.; Mendhro, Umaimah A.; Remington, Darren B., Determining audience state or interest using passive sensor data.
Kim, David; Hilliges, Otmar D.; Izadi, Shahram; Olivier, Patrick L.; Shotton, Jamie Daniel Joseph; Kohli, Pushmeet; Molyneaux, David G.; Hodges, Stephen E.; Fitzgibbon, Andrew W., Gesture recognition techniques.
Taylor, Amber Autrey; Campbell, Gary Alexander; Erdmann, David James Roy; Kotas, Paul Anthony; Mills, Brent Robert; Walsh, Liza Marie, Live video stream with interactive shopping interface.
Kothuri, Ravi Kanth V.; Marci, Carl; Levine, Brian, Method and system for gathering and computing an audience's neurologically-based reactions in a distributed framework involving remote storage and computing.
Levine, Brian; Marci, Carl; Kothuri, Ravi Kanth V., System and method for gathering and analyzing biometric user feedback for use in social media and advertising applications.
Zatvan, Oksana; Zatvan, Alexander; Pronko, Konstantin; Pronko, Nikita; Diashev, Alexey, System and method of objectively determining a user's personal food preferences for an individualized diet plan.
Lee, Hans C.; Hong, Timmie T.; Munoz, Juan C., Systems and methods providing en mass collection and centralized processing of physiological responses from viewers.
Badower, Yakob; Gurumoorthy, Ramachandran; Pradeep, Anantha K.; Knight, Robert T., Systems and methods to gather and analyze electroencephalographic data.
Badower, Yakob; Gurumoorthy, Ramachandran; Pradeep, Anantha K.; Knight, Robert T., Systems and methods to gather and analyze electroencephalographic data.
Krum, Kyle James; Conrad, Michael John; Hulten, Geoffrey John; Mendhro, Umaimah A., User interface presenting an animated avatar performing a media reaction.
※ AI-Helper는 부적절한 답변을 할 수 있습니다.