Providing actionable insights based on physiological responses from viewers of media
원문보기
IPC분류정보
국가/구분
United States(US) Patent
등록
국제특허분류(IPC7판)
H04H-060/33
H04H-060/56
H04H-009/00
H04N-007/16
출원번호
US-0244752
(2008-10-02)
등록번호
US-8332883
(2012-12-11)
발명자
/ 주소
Lee, Hans C.
Hong, Timmie T.
Lee, Michael J.
출원인 / 주소
The Nielsen Company (US), LLC
대리인 / 주소
Hanley, Flight & Zimmerman, LLC
인용정보
피인용 횟수 :
43인용 특허 :
77
초록▼
Embodiments are described that enable remote and interactive access, navigation, and analysis of reactions from viewers to a media instance. The reactions include physiological responses, survey results, verbatim feedback, event-based metadata, and derived statistics for indicators of success and fa
Embodiments are described that enable remote and interactive access, navigation, and analysis of reactions from viewers to a media instance. The reactions include physiological responses, survey results, verbatim feedback, event-based metadata, and derived statistics for indicators of success and failure from the viewers. The reactions are aggregated, and an interface enables remote access and navigation of the media instance, aggregated physiological responses synchronized with the media instance, survey results, and/or verbatim feedback related to the media instance. This enables users to interactively divide, dissect, parse, and analyze the reactions as they prefer. This automation provides an automated process enabling non-experts to understand complex physiological data, and to organize presentation of complex data according to their needs so as to present conclusions as appropriate to the media instance.
대표청구항▼
1. A system comprising: an analyzer to analyze brain wave data gathered from a viewer exposed to a media instance to determine a first energy of a first frequency band at a first time, a second energy of a second frequency band at the first time, a third energy of the first frequency band at a secon
1. A system comprising: an analyzer to analyze brain wave data gathered from a viewer exposed to a media instance to determine a first energy of a first frequency band at a first time, a second energy of a second frequency band at the first time, a third energy of the first frequency band at a second time and a fourth energy of the second frequency band at the second time;a calculator to calculate a first difference between the first energy and the second energy and to calculate a second difference between the third energy and the fourth energy;a processor to: generate a first output signal based on the first difference, the first output signal representative of a first emotional state of the viewer,generate a second output signal based on the second difference, the second output signal representative of a second emotional state of the viewer, andgenerate a third output signal indicative of a success or a failure of the media instance, wherein a positive change between the first emotional state and the second emotional state are indicative of a successful media instance. 2. The system of claim 1 further comprising a display to present the media instance and one or more of the brain wave data, the first energy, the second energy, the third energy, the fourth energy, the first difference, the second difference, the first output signal, the second output signal or the third output signal via a rendering. 3. The system of claim 2, wherein the rendering is one or more of a text, a chart, a graph, a histogram, an image or a video. 4. The system of claim 2, wherein the processor is to generate a set of questions that represent one or more of the first output signal, the second output signal or the third output signal and to tag the rendering with at least one question from the set. 5. The system of claim 2, wherein a user can remotely interact with the display and manipulate one or more of the media instance, the brain wave data, the first energy, the second energy, the third energy, the fourth energy, the first difference, the second difference, the first output signal, the second output signal, the third output signal or the rendering. 6. The system of claim 1, wherein the processor is to generate a first set of questions that represent one or more of the first output signal, the second output signal or the third output signal. 7. The system of claim 6, wherein answers to the first set of questions provide or correspond to one or more of the brain wave data, the first energy, second energy, third energy, fourth energy, first difference or second difference. 8. The system of claim 6, wherein the processor is to generate a second set of questions that represent one or more of the first output signal, the second output signal or the third output signal, wherein the second set of questions were generated prior to the first set of questions to represent previous results from analysis of preceding brain wave data of a preceding media instance, wherein the preceding brain wave data is similar to the gathered brain wave data. 9. The system of claim 1, wherein the processor is to aggregate output signals from a plurality of viewers. 10. The system of claim 9, wherein the calculator is to calculate at least one of a maximum, a minimum, an average, a deviation, a derivative, an amplitude or a trend of at least one parameter of the output signals to aggregate the output signals. 11. The system of claim 9, wherein a first set of the plurality of viewers are at a first location and a second set of the plurality of viewers are at a second location different from the first location. 12. The system of claim 9, wherein a first set of the plurality of viewers are viewing the media instance at a first time and a second set of the plurality of viewers are viewing the media instance at a second time different from the first time. 13. The system of claim 1, wherein the analyzer is to determine a fifth energy of a first frequency band at a third time, a sixth energy of a second frequency band at the third time, a seventh energy of the first frequency band at a fourth time and an eighth energy of the second frequency band at the fourth time; the calculator is to calculate a third difference between the fifth energy and the sixth energy and to calculate a fourth difference between the seventh energy and the eighth energy; andthe processor is to: generate a fourth output signal based on the third difference, the fourth output signal representative of a third emotional state of the viewer,generate a fifth output signal based on the fourth difference, the fifth output signal representative of a fourth emotional state of the viewer, andgenerate a sixth output signal indicative of a success or a failure of the media instance, wherein a second positive change between the third emotional state and the fourth emotional state are indicative of a successful media instance. 14. A method comprising: analyzing brain wave data gathered from a viewer exposed to a media instance to determine a first energy of a first frequency band at a first time, a second energy of a second frequency band at the first time, a third energy of the first frequency band at a second time and a fourth energy of the second frequency band at the second time;calculating a first difference between the first energy and the second energy;calculating a second difference between the third energy and the fourth energy; andusing a processor to: generate a first output signal based on the first difference, the first output signal representative of a first emotional state of the viewer,generate a second output signal based on the second difference, the second output signal representative of a second emotional state of the viewer, andgenerate a third output signal indicative of a success or a failure of the media instance, wherein a positive change between the first emotional state and the second emotional state are indicative of a successful media instance. 15. The method of claim 14 further comprising presenting the media instance and one or more of the brain wave data, the first energy, the second energy, the third energy, the fourth energy, the first difference, the second difference, the first output signal, the second output signal or the third output signal via a rendering. 16. The method of claim 15, wherein the rendering is one or more of a text, a chart, a graph, a histogram, an image or a video. 17. The method of claim 15, further comprising: generating a set of questions that represent one or more of the first output signal, the second output signal or the third output signal; andtagging the rendering with at least one question from the set. 18. The method of claim 15, further comprising enabling a user to remotely manipulate one or more of the media instance, the brain wave data, the first energy, the second energy, the third energy, the fourth energy, the first difference, the second difference, the first output signal, the second output signal, the third output signal or the rendering. 19. The method of claim 14, further comprising generating a first set of questions that represent one or more of the first output signal, the second output signal or the third output signal. 20. The method of claim 19, wherein answers to the first set of questions provide or correspond to one or more of the brain wave data, the first energy, second energy, third energy, fourth energy, first difference or second difference. 21. The method of claim 19, further comprising generating a second set of questions that represent one or more of the first output signal, the second output signal or the third output signal, wherein the second set of questions were generated prior to the first set of questions to represent previous results from analysis of preceding brain wave data of a preceding media instance, wherein the preceding brain wave data is similar to the gathered brain wave data. 22. The method of claim 15, further comprising aggregating output signals from a plurality of viewers. 23. The method of claim 22, further comprising calculating at least one of a maximum, a minimum, an average, a deviation, a derivative, an amplitude or a trend of at least one parameter of the output signals to aggregate the output signals. 24. The method of claim 22, wherein a first set of the plurality of viewers are at a first location and a second set of the plurality of viewers are at a second location different from the first location. 25. The method of claim 22, wherein a first set of the plurality of viewers are viewing the media instance at a first time and a second set of the plurality of viewers are viewing the media instance at a second time different from the first time. 26. The method of claim 14, further comprising: determining a fifth energy of a first frequency band at a third time, a sixth energy of a second frequency band at the third time, a seventh energy of the first frequency band at a fourth time and an eighth energy of the second frequency band at the fourth time;calculating a third difference between the fifth energy and the sixth energy;calculating a fourth difference between the seventh energy and the eighth energy;generating a fourth output signal based on the third difference, the fourth output signal representative of a third emotional state of the viewer,generating a fifth output signal based on the fourth difference, the fifth output signal representative of a fourth emotional state of the viewer; andgenerating a sixth output signal indicative of a success or a failure of the media instance, wherein a second positive change between the third emotional state and the fourth emotional state are indicative of a successful media instance. 27. A tangible machine readable storage medium, wherein the medium is not a signal, the medium comprising instructions that, when executed, cause a machine to at least: analyze brain wave data gathered from a viewer exposed to a media instance to determine a first energy of a first frequency band at a first time, a second energy of a second frequency band at the first time, a third energy of the first frequency band at a second time and a fourth energy of the second frequency band at the second time;calculate a first difference between the first energy and the second energy;calculate a second difference between the third energy and the fourth energy;generate a first output signal based on the first difference, the first output signal representative of a first emotional state of the viewer;generate a second output signal based on the second difference, the second output signal representative of a second emotional state of the viewer; and generate a third output signal indicative of a success or a failure of the media instance, wherein a positive change between the first emotional state and the second emotional state are indicative of a successful media instance. 28. The medium of claim 27, wherein the instructions further cause a machine to present the media instance and one or more of the brain wave data, the first energy, the second energy, the third energy, the fourth energy, the first difference, the second difference, the first output signal, the second output signal or the third output signal via a rendering. 29. The medium of claim 28, wherein the instructions further cause a machine to: generate a set of questions that represent one or more of the first output signal, the second output signal or the third output signal; andtag the rendering with at least one question from the set. 30. The medium of claim 28, wherein the instructions further cause a machine to enable a user to remotely manipulate one or more of the media instance, the brain wave data, the first energy, the second energy, the third energy, the fourth energy, the first difference, the second difference, the first output signal, the second output signal, the third output signal or the rendering. 31. The medium of claim 27, wherein the instructions further cause a machine to generate a first set of questions that represent one or more of the first output signal, the second output signal or the third output signal. 32. The medium of claim 31, wherein answers to the first set of questions provide or correspond to one or more of the brain wave data, the first energy, second energy, third energy, fourth energy, first difference or second difference. 33. The medium of claim 31, wherein the instructions further cause a machine to generate a second set of questions that represent the output signal, wherein the second set of questions were generated prior to the first set of questions to represent previous results from analysis of preceding brain wave data of a preceding media instance, wherein the preceding brain wave data is similar to the gathered brain wave data. 34. The medium of claim 27, wherein the instructions further cause a machine to aggregate output signals from a plurality of viewers. 35. The medium of claim 34, wherein the instructions further cause a machine to calculate at least one of a maximum, a minimum, an average, a deviation, a derivative, an amplitude or a trend of at least one parameter of the output signals to aggregate the output signals. 36. The medium of claim 34, wherein a first set of the plurality of viewers are at a first location and a second set of the plurality of viewers are at a second location different from the first location. 37. The medium of claim 34, wherein a first set of the plurality of viewers are viewing the media instance at a first time and a second set of the plurality of viewers are viewing the media instance at a second time different from the first time. 38. The medium of claim 27, wherein the instructions further cause a machine to: determine a fifth energy of a first frequency band at a third time, a sixth energy of a second frequency band at the third time, a seventh energy of the first frequency band at a fourth time and an eighth energy of the second frequency band at the fourth time;calculate a third difference between the fifth energy and the sixth energy;calculate a fourth difference between the seventh energy and the eighth energy;generate a fourth output signal based on the third difference, the fourth output signal representative of a third emotional state of the viewer,generate a fifth output signal based on the fourth difference, the fifth output signal representative of a fourth emotional state of the viewer; andgenerate a sixth output signal indicative of a success or a failure of the media instance, wherein a second positive change between the third emotional state and the fourth emotional state are indicative of a successful media instance.
연구과제 타임라인
LOADING...
LOADING...
LOADING...
LOADING...
LOADING...
이 특허에 인용된 특허 (77)
Ryu,Chang su; Song,Yoon seon; Shin,Seung chul; Nam,Seung hoon, Apparatus and method for measuring electroencephalogram.
Abraham-Fuchs Klaus (Erlangen DEX) Roehrlein Gerhard (Hoechstadt DEX) Schneider Siegfried (Erlangen DEX), Arrangement for analyzing local bioelectric currents in biological tissue complexes.
McCarthy, John; McCarthy, Eileen, Bionet method, system and personalized web content manager responsive to browser viewers' psychological preferences, behavioral responses and physiological stress indicators.
von Buegner, Peter-Raphael, Device, method and computer program product for measuring a physical or physiological activity by a subject and for assessing the psychosomatic state of the subject.
Blazey Richard N. ; Miller Paige ; Fedorovskaya Elena A. ; Prabhu Girish V. ; Parks Peter A. ; Patton David L. ; Fredlund John R. ; Horwitz Cecelia M. ; Mir Jose M., Management of physiological and psychological state of an individual using images biometric analyzer.
Walker,Jay S.; Van Luchene,Andrew S.; Tedesco,Daniel E.; Dickerson,John B.; Bemer,Keith; Sammon,Russell P.; Golden,Andrew P.; Rath,Anna; Fincham,Magdalena Mik; Gelman,Geoffrey M., Method and apparatus for collecting and categorizing data at a terminal.
DeVito Drew, Method and apparatus for measuring and analyzing physiological signals for active or passive control of physical and virtual spaces and the contents therein.
DeVito Drew, Method and apparatus for measuring and analyzing physiological signals for active or passive control of physical and virtual spaces and the contents therein.
Schmidt Albert L. (Murrysville PA) McKinley Ellen K. (Monroeville PA) Sherwin Gary W. (East Huntingdon Township ; Westmoreland County PA) Hanes Lewis F. (Mt. Lebanon Township ; Allegheny County PA), Method and apparatus for physiological evaluation of short films and entertainment materials.
Hudspeth William J. (415B Sanford St. Radford VA 24141), Method and device for interpreting concepts and conceptual thought from brainwave data and for assisting for diagnosis o.
Borah Joshua D. (Mansfield MA) Merriam James C. (West Newton MA) Velez Jose (Brookline MA), Method and system for generating a synchronous display of a visual presentation and the looking response of many viewers.
Rosenfeld J. Peter (975 Vernon Ave. Winnetka IL 60093), Method and system for modification of condition with neural biofeedback using left-right brain wave asymmetry.
Dryer,D. Christopher; Flickner,Myron Dale; Mao,Jianchang, Method and system for real-time determination of a subject's interest level to media content.
Flickner, Myron Dale; Koons, David Bruce; Lu, Qi; Maglio, Paul Philip; Morimoto, Carlos Hitoshi; Selker, Edwin Joseph, Method and system for relevance feedback through gaze tracking and ticker interfaces.
Latypov, Nurakhmed Nurislamovich; Latypov, Nurulla Nurislamovich, Method for generating video programs, variants, and system for realizing this method.
Jung, Edward K. Y.; Leuthardt, Eric C.; Levien, Royce A.; Lord, Robert W.; Malamud, Mark A.; Rinaldo, Jr., John D.; Wood, Jr., Lowell L., Methods and systems for comparing media content.
Gevins Alan S. (532 Waller St. San Francisco CA 94117), Neurocognitive adaptive computer interface method and system based on on-line measurement of the user\s mental effort.
Blume, Matthias; Lazarus, Michael A.; Peranich, Larry S.; Vernhes, Frederique; Caid, William R.; Dunning, Ted E.; Russell, Gerald R.; Sitze, Kevin L., Predictive modeling of consumer financial behavior using supervised segmentation and nearest-neighbor matching.
Collins, Andrew; Kilner, Andrew Roger; Jennings, Victoria Sophia; Paszkowicz, Sebastian Aleksander; Siereveld, Eric Rudolf; Labrousse, Stephane Daniel Andre Charles; Porter, Robert Mark Stefan; Rambaruth, Ratna; Gillard, Clive Henry, Selectively displaying information based on face detection.
Lang Andrew K. ; Kosak Donald M., System and method employing individual user content-based data and user collaborative feedback data to evaluate the cont.
Van Schaack, Andrew; Lewis, Andrew Smith, System apparatus and method for maximizing effectiveness and efficiency of learning retaining and retrieving knowledge and skills.
Hunter David B. ; McCarraher Kenneth B. ; Brueggman Richard M. ; Stenstrom Tomas J. ; Gustafson ; Jr. Harlan I., System for correlating in a display stimuli and a test subject's response to the stimuli.
Shastri, Ananda; Nelson, Stephen J.; Bohning, Daryl E.; George, Mark S.; Kozel, Frank Andrew, Systems and methods for detecting deception by measuring brain activity.
Pradeep, Anantha; Knight, Robert T.; Gurumoorthy, Ramachandran, Audience response analysis using simultaneous electroencephalography (EEG) and functional magnetic resonance imaging (fMRI).
Hulten, Geoffrey J; Mendhro, Umaimah A.; Krum, Kyle J.; Conrad, Michael J.; Remington, Darren B., Controlling a media program based on a media reaction.
Marci, Carl D.; Levine, Brian; Kothuri, Ravi Kanth V; Gill, Geoff, Data collection system for aggregating biologically based measures in asynchronous geographically distributed public environments.
Conrad, Michael J.; Hulten, Geoffrey J.; Krum, Kyle J.; Mendhro, Umaimah A.; Remington, Darren B., Determining a future portion of a currently presented media program.
Conrad, Michael J.; Hulten, Geoffrey J; Krum, Kyle J.; Mendhro, Umaimah A.; Remington, Darren B., Determining a future portion of a currently presented media program.
Conrad, Michael J.; Hulten, Geoffrey J.; Krum, Kyle J.; Mendhro, Umaimah A.; Remington, Darren B., Determining audience state or interest using passive sensor data.
Conrad, Michael J.; Hulten, Geoffrey J; Krum, Kyle J.; Mendhro, Umaimah A.; Remington, Darren B., Determining audience state or interest using passive sensor data.
Kim, David; Hilliges, Otmar D.; Izadi, Shahram; Olivier, Patrick L.; Shotton, Jamie Daniel Joseph; Kohli, Pushmeet; Molyneaux, David G.; Hodges, Stephen E.; Fitzgibbon, Andrew W., Gesture recognition techniques.
Kothuri, Ravi Kanth V.; Marci, Carl; Levine, Brian, Method and system for gathering and computing an audience's neurologically-based reactions in a distributed framework involving remote storage and computing.
Klappert, Walter R.; Nichols, Michael R.; Shimy, Camron; Wagner, William; Chen, Yinghsueh; Stathacopoulos, Paul, Methods and systems for generating icons associated with providing brain state feedback.
Levine, Brian; Marci, Carl; Kothuri, Ravi Kanth V., System and method for gathering and analyzing biometric user feedback for use in social media and advertising applications.
Cornell, James; Fundament, Andrew; Bradley, Melissa; Wickenkamp, Vanessa; Dustin, Andy, Systems and methods for using wearable technology for biometric-based recommendations.
Lee, Hans C.; Hong, Timmie T.; Munoz, Juan C., Systems and methods providing en mass collection and centralized processing of physiological responses from viewers.
Badower, Yakob; Gurumoorthy, Ramachandran; Pradeep, Anantha K.; Knight, Robert T., Systems and methods to gather and analyze electroencephalographic data.
Badower, Yakob; Gurumoorthy, Ramachandran; Pradeep, Anantha K.; Knight, Robert T., Systems and methods to gather and analyze electroencephalographic data.
Krum, Kyle James; Conrad, Michael John; Hulten, Geoffrey John; Mendhro, Umaimah A., User interface presenting an animated avatar performing a media reaction.
※ AI-Helper는 부적절한 답변을 할 수 있습니다.