초록 ▼

The present invention allows control of the presentation of advertisements that are associated with television networks, channels, and programs, and enables a single broadcasting of each advertisement associated with a network to be made to numerous television systems in parallel. The presentation o

The present invention allows control of the presentation of advertisements that are associated with television networks, channels, and programs, and enables a single broadcasting of each advertisement associated with a network to be made to numerous television systems in parallel. The presentation of advertisements that are associated with television networks, channels, and programs is controlled in the present invention by determining at television viewer equipment whether the television networks, channels, or programs with which the advertisements are associated are unavailable to the television viewer or are undesirable to the television viewer. Once this determination has been made, the television viewer equipment then presents the advertisements, or selects and presents suitable alternative advertisements. A single broadcasting of each network advertisement to all television systems is enabled in the present invention by broadcasting each advertisement with a network identifier to all television systems. At the television systems, the network identifier and channel map or program guide information located in television viewer equipment are then used by an interactive program guide or other application running in the television viewer equipment to determine whether a local affiliate for that network is available and not designated as undesirable by the television viewer. If the local affiliate is available and not designated as undesirable, the advertisement is then presented to the television viewer, otherwise a suitable alternative advertisement is then identified and presented to the television viewer.

대표청구항 ▼

1. A system for controlling the presentation of advertisements to a television viewer, comprising: an advertising database that stores an advertisement, wherein the advertisement is an advertisement for a network or channel;a program guide database that stores program guide information for a network

1. A system for controlling the presentation of advertisements to a television viewer, comprising: an advertising database that stores an advertisement, wherein the advertisement is an advertisement for a network or channel;a program guide database that stores program guide information for a network, channel, or programming on a network or channel; andtelevision viewer equipment configured to: receive the advertisement from the advertising database;receive advertisement control information associated with the advertisement;receive a request from a viewer to block a network or channel;block the display of program guide information for the network or channel that is blocked by the request;determine, using the advertisement control information, whether or not the advertisement from the advertising database is for the network or channel that is blocked by the request; andblock display of the advertisement on a network or channel that is available to the television viewer equipment when the television viewer equipment determines that the advertisement is for the network or channel that is blocked by the request. 2. The system defined in claim 1 further comprising a channel map database that stores channel map information, wherein the television viewer equipment is further configured to receive the channel map information from the channel map database and use the channel map information to block the display of the advertisement on the television viewer equipment. 3. The system defined in claim 1 wherein the television viewer equipment is further configured to block the display of the advertisement on the television viewer equipment if the channel, network, or programming is unavailable to the television viewer equipment. 4. The system defined in claim 1 wherein the television viewer equipment is further configured to block the display of the advertisement on the television viewer equipment when the network, channel, or programming should have corresponding program guide information and does not have the corresponding program guide information. 5. The system defined in claim 1 wherein the advertising database is part of a television distribution facility. 6. The system defined in claim 1 wherein the advertising database is part of a main facility. 7. The system defined in claim 1 wherein the advertisement control information comprises at least a network identifier. 8. A method for controlling the presentation of advertisements to a television viewer, the method comprising: storing an advertisement in an advertising database, wherein the advertisement is an advertisement for a network or channel;storing program guide information for a network, channel, or programming on a network or channel in a program guide database;receiving the advertisement from the advertising database with television viewer equipment;receiving with the television viewer equipment advertisement control information associated with the advertisement;receiving a request from a viewer to block a network or channel;blocking the display of program guide information for the network or channel that is blocked by the request;determining with the television viewer equipment, using the advertisement control information, whether or not the advertisement from the advertising database is for the network or channel that is blocked by the request; andblocking display of the advertisement on a network or channel that is available to the television viewer equipment when the television viewer equipment determines that the advertisement is for the network or channel that is blocked by the request. 9. The method defined in claim 8 further comprising: storing channel map information in a channel map database;receiving with the television viewer equipment the channel map information from the channel map database; andusing the channel map information by the television viewer equipment to block the display of the advertisement on the television viewer equipment. 10. The method defined in claim 8 wherein blocking the display of the advertisement comprises blocking the display of the advertisement if the channel, network, or programming is unavailable to the television equipment. 11. The method defined in claim 8 wherein blocking the display of the advertisement comprises blocking the display of the advertisement when the network, channel, or programming should have corresponding program guide information and does not have the corresponding program guide information. 12. The method defined in claim 8 further comprising implementing the advertising database as a part of a television distribution facility. 13. The method defined in claim 8 further comprising implementing the advertising database as a part of a main data storage and control facility. 14. The method defined in claim 8 wherein the advertisement control information comprises at least a network identifier. 15. The system defined in claim 1 wherein the television viewer equipment is further configured to select a substitute advertisement to be displayed on said television viewer equipment instead of the blocked advertisement, wherein the substitute advertisement relates to network, channel, or programming on a network or channel that is available on the television viewer equipment. 16. The method defined in claim 8 further comprising selecting a substitute advertisement to be displayed on said television viewer equipment instead of the blocked advertisement, wherein the substitute advertisement relates to network, channel, or programming on a network or channel that is available on the television viewer equipment.