IPC분류정보
국가/구분 |
United States(US) Patent
등록
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국제특허분류(IPC7판) |
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출원번호 |
US-0018889
(2008-01-24)
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등록번호 |
US-8359234
(2013-01-22)
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우선권정보 |
IT-FI2007A0177 (2007-07-26) |
발명자
/ 주소 |
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출원인 / 주소 |
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인용정보 |
피인용 횟수 :
93 인용 특허 :
186 |
초록
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A method is provided that includes receiving message data at a server from a first remote device. The message data is associated with a message and the message includes text of one or more words, one or more characters, one or more symbols, or any combination thereof. The method also includes determ
A method is provided that includes receiving message data at a server from a first remote device. The message data is associated with a message and the message includes text of one or more words, one or more characters, one or more symbols, or any combination thereof. The method also includes determining an intended recipient of the message and parsing the message data to identify text that matches criteria associated with an advertisement campaign. Further, the method includes composing an advertisement based on characteristics of the intended recipient and based on the text that matches the criteria associated with the advertisement campaign. Additionally, the method includes creating an audio file based on the message data and the advertisement and sending the audio file from the server to a second remote device, the second remote device associated with the intended recipient.
대표청구항
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1. A method, comprising: receiving message data at a server from a first remote device, the message data associated with a message and the message including text of one or more words, one or more characters, one or more symbols, or any combination thereof;determining, at the server, an intended reci
1. A method, comprising: receiving message data at a server from a first remote device, the message data associated with a message and the message including text of one or more words, one or more characters, one or more symbols, or any combination thereof;determining, at the server, an intended recipient of the message;identifying one or more characteristics of the intended recipient, wherein the one or more identified characteristics include at least a geographical location of the intended recipient and a climatic condition associated with the geographical location of the intended recipient;parsing the message data to identify text, symbols, or any combination thereof, that match criteria associated with an advertisement campaign, wherein the advertisement campaign identifies a number of potential customers to receive at least one advertisement associated with the advertisement campaign;composing, based on an advertisement message associated with the advertisement campaign, an advertisement based on at least one of the one or more identified characteristics of the intended recipient and the text, symbols, or any combination thereof, that match the criteria associated with the advertisement campaign, wherein the advertisement message associated with the advertisement campaign includes a graphical image that corresponds to a pre-recorded audio message;determining whether a second word is more effective for marketing purposes at the identified geographical location of the intended recipient than a first word included in the advertisement, wherein the first word and the second word are in the same language;replacing the first word with the second word to produce a modified advertisement in response to determining that the second word is more effective for marketing purposes than the first word at the identified geographical location of the intended recipient;creating an audio file based on the message data and the modified advertisement, wherein the pre-recorded audio message is integrated into the audio file before sending the audio file to a second remote device associated with the intended recipient; andsending the audio file from the server to the second remote device. 2. The method of claim 1, wherein the audio file includes at least one message portion and at least one advertisement portion and wherein an audio volume of the at least one message portion is different than an audio volume of the at least one advertisement portion. 3. The method of claim 2, further comprising sending first text data to the second remote device and sending second text data to the second remote device, wherein the first text data is associated with the at least one message portion and the second text data is associated with the at least one advertisement portion. 4. The method of claim 2, wherein the modified advertisement includes a first advertisement portion and a second advertisement portion, wherein the message data is adapted to be inserted between the first advertisement portion and the second advertisement portion during playback at the second remote device, and wherein the first advertisement portion, the second advertisement portion, and the message data are each adapted to be presented to the intended recipient via the second remote device according to an audio format, a video format, a text format, or any combination thereof. 5. The method of claim 1, wherein the second word is more frequently used than the first word at the identified geographical location of the intended recipient, and wherein the one or more identified characteristics of the intended recipient further include a name of the intended recipient, interests of the intended recipient, a time zone of the intended recipient, a type of connection to the Internet, a gender of the intended recipient, a social class of the intended recipient, a message exchange class, or any combination thereof. 6. The method of claim 1, wherein the advertisement is composed according to a template provided by an advertiser, and wherein the template includes one or more avatars adapted to present the modified advertisement to the intended recipient. 7. The method of claim 1, wherein the intended recipient of the message is determined based on information received from a service provider, from the first remote device, or any combination thereof. 8. The method of claim 1, further comprising: creating, at the server prior to sending the audio file, a text file that includes a first portion corresponding to the message data and indicating a first display color and a second portion corresponding to the modified advertisement and indicating a second display color; andsending the text file from the server to the second remote device along with the audio file. 9. The method of claim 8, further comprising sending a video file associated with the modified advertisement, wherein the text file includes a description of contents of the video file. 10. The method of claim 1, further comprising: receiving feedback related to the modified advertisement from the second remote device, wherein the feedback does not include personal data identifiers associated with the intended recipient;providing the received feedback to an advertiser, wherein the feedback provided to the advertiser measures an effectiveness of the advertisement campaign, wherein the feedback is provided to the advertiser in a plurality of formats, wherein a first format includes a map indicating a geographical location of the second remote device; andsending a reply to the second remote device without obtaining the personal data identifiers of the intended recipient. 11. The method of claim 1, further comprising sending an order form to the second remote device, the order form to receive an order for a product or service associated with the advertisement, wherein the order form is also accessible to the second remote device via a website of an advertiser associated with the advertisement campaign, and wherein, in response to filling out the order form at the second remote device, a user of the second remote device receives a free subscription to software that, when installed, receives communications from the advertiser. 12. The method of claim 1, further comprising: determining whether a language preference of the intended recipient corresponds to a first language associated with the message data; andin response to determining that the language preference does not correspond to the first language, translating the message data from the first language to a second language before creating the audio file, wherein the second language corresponds to the language preference. 13. The method of claim 1, wherein the audio file includes a portion that is playable at the second remote device after the audio file is sent to the second remote device from the server. 14. The method of claim 8, further comprising: generating a short message service (SMS) message corresponding to the text file; andsending the SMS message to the second remote device. 15. A method, comprising: receiving first advertisement data at a server from an advertiser, the first advertisement data associated with first advertisement text of a first advertisement, wherein the first advertisement data identifies a number of potential customers to receive the first advertisement, wherein the first advertisement includes a graphical image that corresponds to a pre-recorded audio message;receiving message data at the server from a first remote device, the message data associated with message text of a message;determining, at the server, an intended recipient of the message;identifying one or more characteristics of the intended recipient, wherein the one or more identified characteristics include at least a geographical location of the intended recipient and a climatic condition associated with the geographical location of the intended recipient;determining whether a second word is more effective for marketing purposes at the identified geographical location of the intended recipient than a first word included in the first advertisement, wherein the first word and the second word are in the same language;replacing the first word with the second word to produce modified advertisement text in response to determining that the second word is more effective for marketing purposes than the first word at the identified geographical location of the intended recipient;creating a first text file including an advertisement portion and a message portion, wherein the advertisement portion includes the modified advertisement text and includes personal data of the intended recipient of the message, wherein the message portion is based on the message data; andsending a first audio file from the server to a second remote device associated with the intended recipient of the message, the first audio file including a first portion based on the advertisement portion of the first text file and a second portion based on the message portion of the first text file, and wherein the pre-recorded audio message is integrated into the first audio file before sending the first audio file to the second remote device. 16. The method of claim 15, further comprising: receiving second advertisement data at the server from the advertiser, the second advertisement data associated with second advertisement text of an autoresponder message associated with an autoresponder advertisement campaign, wherein the autoresponder advertisement campaign identifies a first particular day to begin sending advertisements associated with the autoresponder advertisement campaign and a second particular day to stop sending advertisements associated with the autoresponder advertisement campaign, wherein the autoresponder advertisement campaign is associated with a plurality of advertisements, and wherein the autoresponder advertisement campaign identifies a day between the first particular day and the second particular day to send a particular advertisement of the plurality of advertisements associated with the autoresponder advertisement campaign;receiving autoresponder delivery data at the server from the advertiser, the autoresponder delivery data associated with a specified time to send the autoresponder message to the intended recipient of the first audio file;receiving autoresponder request data at the server from the second remote device, the autoresponder request data associated with a request to receive at least the autoresponder message from the advertiser; andsending a second audio file to the second remote device at the time specified by the autoresponder delivery data after receiving the autoresponder request data, wherein the second audio file is associated with the autoresponder message. 17. The method of claim 16, further comprising creating a second text file associated with the autoresponder message, wherein the second text file includes the autoresponder message populated with personal data of the intended recipient associated with the second remote device. 18. A system, comprising: a processor;a message receiving module to receive message data from a first remote device, the message data associated with a message and the message including text;an advertisement composition module executable by the processor to: determine an intended recipient of the message;identify one or more characteristics of the intended recipient, wherein the one or more identified characteristics include at least a geographical location of the intended recipient and an Internet connection speed of the intended recipient;parse the message data to identify text, symbols, or any combination thereof, that match criteria associated with an advertisement campaign, wherein the advertisement campaign identifies a number of potential customers to receive at least one advertisement associated with the advertisement campaign;compose, based on an advertisement message associated with the advertisement campaign, an advertisement based on at least one of the one or more identified characteristics of the intended recipient and the text, symbols, or any combination thereof, that match the criteria associated with the advertisement campaign, wherein the advertisement message includes a graphical image that corresponds to a pre-recorded audio message;determine whether a second word is more effective for marketing purposes at the identified geographical location of the intended recipient than a first word included in the advertisement, wherein the first word and the second word are in the same language; andreplace the first word with the second word to produce a modified advertisement in response to determining that the second word is more effective for marketing purposes than the first word at the identified geographical location of the intended recipient;a text-to-speech module executable by the processor to create an audio file based on the message data and the modified advertisement, wherein the pre-recorded audio message is integrated into the audio file before sending the audio file to a second remote device associated with the intended recipient; anda message delivery module to send the audio file to a second remote device. 19. The system of claim 18, wherein the message delivery module is further configured to send the audio file to the second remote device when the second remote device is not idle, and wherein the text-to-speech module is executable by the processor to: identify a language associated with the message data; andcreate the audio file based on the identified language, wherein the audio file is created according to a voice associated with the identified language associated with the message data, wherein the voice is one of a plurality of voices. 20. The system of claim 18, wherein the message receiving module is adapted to communicate with the first remote device, the second remote device, or any combination thereof, via a short message service (SMS) network, an Internet Protocol (IP) network, a public switched telephone network (PSTN), a multimedia messaging service (MMS) network, or any combination thereof. 21. The system of claim 18, wherein the message delivery module determines whether to send a video file from a server to the second remote device based on the Internet connection speed of the intended recipient, wherein the message delivery module sends the video file when the Internet connection speed of the intended recipient is a high-speed Internet connection and does not send the video file from the server to the second remote device when the Internet connection speed of the intended recipient is not a high-speed Internet connection. 22. The system of claim 21, wherein the video file includes a second advertisement that is different from the modified advertisement. 23. The system of claim 18, wherein the message delivery module is further configured to send a text file that includes a first portion corresponding to the message data and a second portion corresponding to the modified advertisement and wherein text retrieved from the text file is displayable as a non-blockable pop up message at the second remote device. 24. The system of claim 18, wherein the message delivery module is further configured to send a short message service (SMS) message to the second remote device, wherein the SMS message includes a code that identifies the audio file and wherein the audio file is retrievable via an Interactive Voice Response (IVR) system based on the code. 25. The system of claim 18, wherein the message delivery module is further configured to: generate a short message service (SMS) message based on the message data and the modified advertisement; andsend the SMS message to the second remote device. 26. A method, comprising: receiving message data at a server from a first remote device, the message data associated with a message and the message including text of one or more words, one or more characters, one or more symbols, or any combination thereof;determining, at the server, an intended recipient of the message;identifying one or more characteristics of the intended recipient, wherein the one or more identified characteristics include at least a geographical location of the intended recipient and a climatic condition associated with the geographical location of the intended recipient;parsing the message data to identify text, symbols, or any combination thereof, that match criteria associated with an advertisement campaign, wherein the advertisement campaign identifies a number of potential customers to receive at least one advertisement associated with the advertisement campaign;composing an advertisement based on an advertisement message associated with the advertisement campaign and based on at least one of the one or more identified characteristics of the intended recipient and the text, symbols, or any combination thereof, that match the criteria associated with the advertisement campaign, wherein the advertisement message includes a graphical image that corresponds to a pre-recorded audio message;determining whether a second word is more effective for marketing purposes at the identified geographical location of the intended recipient than a first word included in the advertisement;replacing the first word with the second word to produce a modified advertisement in response to determining that the second word is more effective for marketing purposes than the first word at the identified geographical location of the intended recipient;creating, at the server, an audio file based on the message data and the modified advertisement, wherein the pre-recorded audio message is integrated into the audio file before sending the audio file to a second remote device associated with the intended recipient;creating, at the server, a text file that includes a first portion corresponding to the message data and indicating a first display color and a second portion corresponding to the modified advertisement and indicating a second display color; andsending the text file and the audio file from the server to the second remote device. 27. The method of claim 26, wherein the text file is sent from the server to the second remote device via a short message service (SMS) message. 28. The method of claim 26, wherein the advertisement campaign identifies a cost associated with sending the text file and the audio file.
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