[특허]Merchandise display systems for baby care articles

The Procter & Gamble Company

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특허 상세정보

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내보내기 페이스북 공유 트위터 공유 카카오톡 공유

Merchandise display systems for baby care articles

특허상세정보
국가/구분	United States(US) Patent 등록
국제특허분류(IPC7판)	A61F-013/15 A61B-019/02 B65D-085/00
미국특허분류(USC)	604/385.01; 604/385.02; 206/438; 206/440; 206/459.5
출원번호	US-0193646 (2011-07-29)
등록번호	US-8480642 (2013-07-09)
발명자 / 주소	Betts, Tysonn Yuievonn
출원인 / 주소	The Procter & Gamble Company
대리인 / 주소	Paul, Andrew A
인용정보	피인용 횟수 : 10 인용 특허 : 44

초록

A merchandise system for disposable absorbent articles is provided. The merchandise display system includes a first line-up and second line-up of disposable absorbent articles designed to match a wearer's stage of development. The system also includes various color schemes associated with the first and second line-ups in order to facilitate consumers' identification and selection of the appropriate absorbent article configuration for a particular wearer. A merchandise system for baby care articles is also provided.

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1. A merchandise display system for disposable absorbent articles, the system comprising: (a) a first line-up of disposable absorbent articles, the first line-up including: (i) an absorbent article of a first configuration corresponding to a child's first stage of development, the absorbent article of the first configuration being enclosed in a first package, wherein the first package includes a first line-up color corresponding to the first line-up and a first stage color corresponding to the first stage of development; and(ii) an absorbent article of a second configuration corresponding to a child's second stage of development, the absorbent article of the second configuration being enclosed in a second package, wherein the second package includes the first line-up color and a second stage color corresponding to the second stage of development; and(b) a second line-up of disposable absorbent articles, the second line-up including: (i) an absorbent article of a first configuration corresponding to a child's first stage of development, the absorbent article of the first configuration being enclosed in a first package, wherein the first package includes a second line-up color corresponding to the second line-up and a first stage color corresponding to the first stage of development; and(ii) an absorbent article of a second configuration corresponding to a child's second stage of development, the absorbent article of the second configuration being enclosed in a second package, wherein the second package includes the second line-up color and a second stage color corresponding to the second stage of development;wherein the first line-up and the second line-up each contain an informational corridor which includes at least one product benefit indicator; the first stage color associated with the first line-up and the first stage color associated with the second line-up are substantially the same; the second stage color associated with the first line-up and the second stage color associated with the second line-up are substantially the same; and the first line-up and the second line-up each contain indicia which communicates a common source or brand indicator to a consumer. 2. The merchandise display system of claim 1, wherein the first line-up further comprises an absorbent article of a third configuration corresponding to a child's third stage of development, the absorbent article of the third configuration being enclosed in a third package, wherein the third package includes a first line-up color corresponding to the first line-up and a third stage color corresponding to the third stage of development; and wherein the second line-up further comprises an absorbent article of a third configuration corresponding to a child's third stage of development, the absorbent article of the third configuration being enclosed in a third package, wherein the third package includes a second line-up color corresponding to the second line-up and a third stage color corresponding to the third stage of development; and wherein the third stage color associated with the first line-up and the third stage color associated with the second line-up are substantially the same. 3. The merchandise display system of claim 2, wherein the first line-up further comprises an absorbent article of a fourth configuration corresponding to a child's fourth stage of development, the absorbent article of the fourth configuration being enclosed in a fourth package, wherein the fourth package includes a first line-up color corresponding to the first line-up and a fourth stage color corresponding to the fourth stage of development; and wherein the second line-up further comprises an absorbent article of a fourth configuration corresponding to a child's fourth stage of development, the absorbent article of the fourth configuration being enclosed in a fourth package, wherein the fourth package includes a second line-up color corresponding to the second line-up and a fourth stage color corresponding to the fourth stage of development; and wherein the fourth stage color associated with the first line-up and the fourth stage color associated with the second line-up are substantially the same. 4. The merchandise display system of claim 3, wherein the fourth stage of development comprises a training stage. 5. The merchandise display system of claim 3, wherein the first, second, third and fourth absorbent article configurations of the first line-up are arranged in a sequential order from the wearer's first stage of development to the wearer's fourth stage of development. 6. The merchandise display system of claim 3, wherein the first, second, third and fourth absorbent article configurations of the second line-up are arranged in a sequential order from the child's first stage of development to the child's fourth stage of development. 7. The merchandise display system of claim 2, wherein the third stage of development comprises a learning stage. 8. The merchandise display system of claim 1, wherein the first stage of development comprises a bonding stage. 9. The merchandise display system of claim 1, wherein the second stage of development comprises an exploring stage. 10. The merchandise display system of claim 1, wherein the first line-up further comprises a stage communication system disposed on each of the first and second packages; the stage communication system comprising a brand indicator; a line-up indicator, the line-up indicator including visual indicia and narrative indicia; and a stage specific indicator. 11. The merchandise display system of claim 10, wherein the line-up indicator and stage specific indicator associate the first and the second absorbent article configurations with respective first and second stages of development, the association enabling a consumer to identify the appropriate absorbent article configuration for a wearer. 12. The merchandise display system of claim 1, wherein the informational corridor further includes a size indicator and weight range indicator disposed on the package. 13. The merchandise display system of claim 1, wherein the at least one product benefit indicator comprises information-bearing indicia selected from the group consisting of absorb away liner, blanket like feel, umbilical notch, contoured shape, high stretch sides, flexible fasteners, a 3-way fit, easy standing change, a pull on chassis, and a feel wet liner. 14. The merchandise display system of claim 13, wherein the information-bearing indicia is umbilical notch. 15. The merchandise display system of claim 13, wherein the information-bearing indicia is 3-way fit. 16. The merchandise display system of claim 1, wherein the first line-up color and the second line-up color are different. 17. A merchandise display system for baby care articles comprising: (a) a first line-up of disposable absorbent articles, the line-up including: (i) an absorbent article of a first configuration corresponding to a child's first stage of development, the absorbent article of the first configuration being enclosed in a first package, wherein the first package includes a first line-up color corresponding to the line-up of absorbent articles and a first stage color corresponding to the first stage of development; and(ii) an absorbent article of a second configuration corresponding to a child's second stage of development, the absorbent article of the second configuration being enclosed in a second package, wherein the second package includes the first line-up color and a second stage color corresponding to the second stage of development; and(b) a second line-up of disposable wipes products, the line-up including: (i) a first wipe product of a first configuration tailored to a child's first stage of development, the wipe product of the first configuration being enclosed in a first package, wherein the first package includes a second line-up color corresponding to the line-up of wipes products and a first stage color corresponding to the first stage of development; and(ii) a second wipe product of a second configuration tailored to a child's second stage of development, the wipe product of the second configuration being enclosed in a second package, wherein the second package includes the second line-up color and a second stage color corresponding to the second stage of development;wherein the first line-up and the second line-up each contain an informational corridor which includes at least one product benefit indicator; the first stage color associated with the first line-up and the first stage color associated with the second line-up are substantially the same; the second stage color associated with the first line-up and the second stage color associated with the second line-up are substantially the same; and the first line-up and the second line-up each contain indicia which communicates a common source or brand indicator to a consumer. 18. The merchandise display system of claim 17, wherein the first stage of development comprises a bonding stage. 19. The merchandise display system of claim 17, wherein the second stage of development comprises an exploring stage. 20. The merchandise display system of claim 17, wherein the first line-up color and the second line-up color are different.

이 특허에 인용된 특허 (44)

이 특허를 인용한 특허 피인용횟수: 10

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특허 상세정보

Merchandise display systems for baby care articles

초록

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이 특허에 인용된 특허 (44)

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Merchandise display systems for baby care articles

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이 특허에 인용된 특허 (44)

이 특허를 인용한 특허 피인용횟수: 10

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IPC 상세정보(version : 201201)

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