IPC분류정보
국가/구분 |
United States(US) Patent
등록
|
국제특허분류(IPC7판) |
|
출원번호 |
US-0041054
(2008-03-03)
|
등록번호 |
US-8554623
(2013-10-08)
|
발명자
/ 주소 |
- Higgins, Christopher William
- Davis, Marc
- O'Sullivan, Joseph
|
출원인 / 주소 |
|
대리인 / 주소 |
|
인용정보 |
피인용 횟수 :
4 인용 특허 :
111 |
초록
▼
A service provider facilitates consumption of goods, brands, or services on an interactive network using characterizations of consumers, behavior, brands, consumable goods, advertisers, and advocates to determine a three-way match between a consumable good, a consumer, and an advocate. The matching
A service provider facilitates consumption of goods, brands, or services on an interactive network using characterizations of consumers, behavior, brands, consumable goods, advertisers, and advocates to determine a three-way match between a consumable good, a consumer, and an advocate. The matching method determines one or more likely consumers by maximizing the estimated contextual value of personalized advocacy. Further, the service provider captures the value of the personalized advocacy in each match, and distributes that value in the form of various marketing incentives.
대표청구항
▼
1. A method comprising: accessing, by a computing device, a datastore to obtain a plurality of attributes of a marketed object, a plurality of attributes of an advocate of consumption of the marketed object, and attributes of a plurality of network users;for each of the plurality of network users: d
1. A method comprising: accessing, by a computing device, a datastore to obtain a plurality of attributes of a marketed object, a plurality of attributes of an advocate of consumption of the marketed object, and attributes of a plurality of network users;for each of the plurality of network users: determining, by the computing device, utilizing the plurality of attributes of the marketed object, the plurality of attributes of the advocate, and the attributes of the plurality of network users, a respective first score reflecting social knowledge the respective network user and the advocate have of one another and social connections between the respective network user and the advocate,a respective second score reflecting knowledge the respective network user has of the marketed object and the respective network user's purchasing behavior with respect to the marketed object,a respective third score reflecting knowledge the advocate has of the marketed object and a connection between the advocate and the marketed object, anda respective net value of marketing advocacy reflecting a combination of the first score, the second score and the third score, wherein each of the respective scores is weighted by a respective weighting factor;sorting, by the computing device, the plurality of network users using the respective net value of marketing advocacy of each respective network user; andfacilitating, by the computing device, communication between the advocate and one of the plurality of network users with a largest net value of marketing advocacy. 2. The method of claim 1, wherein said facilitating communication between the advocate and the one of the plurality of network users further comprises providing instrumentation of a marketing message to the one of the plurality of network user to establish a two-way communication link between the advocate and the one of the plurality of network user instantiated by a single network user interface action. 3. The method of claim 2, wherein said two-way communication link further comprises one or more of a Voice over Internet Protocol (VoIP) call, a telephone call, a cellular phone call, a smart phone call, an instant messaging session, an e-mail communication, a Short Message Service (SMS) protocol message, a text message, or a mail message. 4. The method of claim 1, wherein said determining measures of the objective and subjective further comprises: dividing, using the computing device, the plurality of attributes of a marketed object, the plurality of attributes of an advocate of consumption of the marketed object, and the attributes of a plurality of network users into groups, one group relevant to knowledge, and one group relevant to connection,quantizing, using the computing device, the attributes in each group;determining, using the computing device, the value of each attribute in each group;combining, using the computing device, the determined values for the group relevant to knowledge to compute a combined knowledge measurement; andcombining, using the computing device, the determined values for the group relevant to connection to compute a combined connection measurement. 5. The method of claim 4, wherein said determining the value of each attribute in the group characterizing a relationship between a party A, a network user, and a party B, an advocate of consumption, further comprises one or more of (a) correlating the quantized value of the attribute for the party A with the quantized value of the corresponding attribute for the party B, (b) determining the difference between the quantized value of the attribute for the party A and the quantized value of the corresponding attribute for the party B, (c) determining the Euclidean distance between the quantized value of the attribute for the party A and the quantized value of the corresponding attribute for the party B, (d) determining the magnitude of the quantized value of the attribute for party A, and (e) determining the magnitude of the quantized value of the attribute for party B. 6. The method of claim 4, wherein said combining the determined values for the group relevant to an attribute further comprises one or more of (a) computing a weighted linear combination of each of the determined values for attributes in the group relevant to the attribute (b) computing a weighted sum of each of the determined values for attributes in the group relevant to the attribute, and (c) computing a weighted sum of the squares of each of the determining values for attributes in the group relevant to the attribute. 7. An apparatus comprising: a processor;a storage medium for tangibly storing thereon program logic for execution by the processor, the program logic comprising:datastore accessing logic executed by the processor for accessing a datastore to obtain a plurality of attributes of a marketed object, a plurality of attributes of an advocate of consumption of the marketed object, and attributes of a plurality of network users;advocacy value determining logic executed by the processor that for each of the plurality of network users, determines, utilizing the plurality of attributes of the marketed object, the plurality of attributes of the advocate, and the attributes of the plurality of network users, a respective first score reflecting social knowledge the respective network user and the advocate have of one another and social connections between the respective network user and the advocate,a respective second score reflecting knowledge the respective network user has of the marketed object and the respective network user's purchasing behavior with respect to the marketed object,a respective third score reflecting knowledge the advocate has of the marketed object and a connection between the advocate and the marketed object, anda respective net value of marketing advocacy reflecting a combination of the first score, the second score and the third score, wherein each of the respective scores is weighted by a respective weighting factor;sorting logic executed by the processor for sorting the plurality of network users using the respective net value of marketing advocacy of each respective network user; andcommunication logic executed by the processor for facilitating communication between the advocate and one of the plurality of network users with a largest net value of marketing advocacy. 8. The apparatus of claim 7, wherein the communication logic additionally comprises logic to provide instrumentation for a marketing message to the one of the plurality of network users to establish a two-way communication link between the advocate and the one of the plurality of network users instantiated by a single network user interface action. 9. The apparatus of claim 8, wherein said two-way communication link further comprises one or more of a Voice over Internet Protocol (VoIP) call, a telephone call, a cellular phone call, a smart phone call, an instant messaging session, an e-mail communication, a Short Message Service (SMS) protocol message, a text message, or a mail message. 10. The apparatus of claim 7, wherein advocacy value determining logic additionally comprises logic for: dividing the plurality of attributes of the marketed object, the plurality of attributes of the advocate, and the attributes of the plurality of network users into groups, one group relevant to knowledge, and one group relevant to connection,quantizing the attributes in each group;determining the value of each attribute in each group;combining the determined values for the group relevant to knowledge to compute a combined knowledge measurement; andcombining the determined values for the group relevant to connection to compute a combined connection measurement. 11. The apparatus of claim 10, wherein to determine the value of each attribute in the group characterizing a relationship between a party A, a network user, and a party B, an advocate of consumption, further comprises one or more of (a) correlating the quantized value of the attribute for the party A with the quantized value of the corresponding attribute for the party B, (b) determining the difference between the quantized value of the attribute for the party A and the quantized value of the corresponding attribute for the party B, (c) determining the Euclidean distance between the quantized value of the attribute for the party A and the quantized value of the corresponding attribute for the party B, (d) determining the magnitude of the quantized value of the attribute for party A, and (e) determining the magnitude of the quantized value of the attribute for party B. 12. The apparatus of claim 10, wherein to combine the determined values for the group relevant to an attribute further comprises one or more of (a) computing a weighted linear combination of each of the determined values for attributes in the group relevant to the attribute (b) computing a weighted sum of each of the determined values for attributes in the group relevant to the attribute, and (c) computing a weighted sum of the squares of each of the determining values for attributes in the group relevant to the attribute.
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