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Method and system for providing targeted advertising in public places and carriers

IPC분류정보
국가/구분 United States(US) Patent 등록
국제특허분류(IPC7판)
  • G06Q-030/02
출원번호 US-0927130 (2007-10-29)
등록번호 US-8825526 (2014-09-02)
발명자 / 주소
  • Peters, Marcia L.
  • Mathewson, II, James M.
  • Hind, John R.
출원인 / 주소
  • International Business Machines Corporation
대리인 / 주소
    Patents on Demand P.A.
인용정보 피인용 횟수 : 23  인용 특허 : 7

초록

A method and system for providing targeted advertising in public places and carriers such as trains, buses, train stations, shopping malls, airports, etc. The demographics, purchasing history and/or personal preferences of individuals in the public place are collected from personal digital assistant

대표청구항

1. A method of providing targeted advertising to a group of individuals, the method comprising the steps of: passively collecting group data from wireless communication devices present in an advertising area, wherein, in the collecting step, the group data includes information about a group of indiv

이 특허에 인용된 특허 (7)

  1. Lu Daozheng (Buffalo Grove IL) Shagrin Ceril T. (Palm Harbor FL) Thomas William L. (Clearwater FL) Lee Morris (Buffalo Grove IL) Bernard Bruce (Mundelein IL) Zhang Jia (Mundelein IL), Audience measurement system and method.
  2. Chase ; Jr. Charlie David, Automatic data synchronization between a handheld and a host computer using pseudo cache including tags and logical dat.
  3. John E. Boyd, Electronic advertising device and method of using the same.
  4. Matsumori Kunihiko, Electronic shopping system having self-scanning price check and purchasing terminal.
  5. Patrick J. Carney ; Joel B. Pina ; James J. Boyle ; Corey A. Perine, System and method for delivering out-of-home programming.
  6. Kanevsky, Dimitri; Zadrozny, Wlodek W.; Zlatsin, Alexander, System and method for group advertisement optimization.
  7. Ramer, Jorey; Soroca, Adam; Doughty, Dennis, System for targeting advertising content to a plurality of mobile communication facilities.

이 특허를 인용한 특허 (23)

  1. Harrison, David, Advertisement targeting through embedded scripts in supply-side and demand-side platforms.
  2. Harrison, David, Advertisement targeting through embedded scripts in supply-side and demand-side platforms.
  3. Navin, Ashwin; Harrison, David; Smallman, Josh, Annotation of metadata through capture infrastructure.
  4. Navin, Ashwin; Harrison, David; Smallman, Josh, Annotation of metadata through capture infrastructure.
  5. Harrison, David, Automated discovery and launch of an application on a network enabled device.
  6. Harrison, David, Automated discovery and launch of an application on a network enabled device.
  7. Harrison, David A., Automatic communications between networked devices such as televisions and mobile devices.
  8. Dodor, Dmitri S.; Pratt, Jeffrey R.; Robeson, Kyle D., Detection of mobile device pairing patterns using transactional proximity.
  9. Harrison, David, Discovery, access control, and communication with networked services.
  10. Harrison, David; Smallman, Josh; Navin, Alvir; Navin, Ashwin, Exposure of public internet protocol addresses in an advertising exchange server to improve relevancy of advertisements.
  11. Harrison, David; Smallman, Josh; Navin, Alvir; Navin, Ashwin, Exposure of public internet protocol addresses in an advertising exchange server to improve relevancy of advertisements.
  12. DeLuca, Lisa Seacat, Group inference based upon venue zone events.
  13. DeLuca, Lisa Seacat, In-store shopper location-based gift idea determination.
  14. Harrison, David, Relevancy improvement through targeting of information based on data gathered from a networked device associated with a security sandbox of a client device.
  15. Harrison, David, Relevancy improvement through targeting of information based on data gathered from a networked device associated with a security sandbox of a client device.
  16. Harrison, David, Relevancy improvement through targeting of information based on data gathered from a networked device associated with a security sandbox of a client device.
  17. Harrison, David, Relevancy improvement through targeting of information based on data gathered from a networked device associated with a security sandbox of a client device.
  18. Harrison, David, Relevancy improvement through targeting of information based on data gathered from a networked device associated with a security sandbox of a client device.
  19. Harrison, David, Relevancy improvement through targeting of information based on data gathered from a networked device associated with a security sandbox of a client device.
  20. Harrison, David, Relevancy improvement through targeting of information based on data gathered from a networked device associated with a security sandbox of a client device.
  21. Harrison, David; Jantz-Sell, Chris, Remotely control devices over a network without authentication or registration.
  22. Harrison, David, System and method of discovery and launch associated with a networked media device.
  23. Harrison, David, Targeting with television audience data across multiple screens.
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