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A merchandise pusher tray is provided. The merchandise pusher tray includes a base structure. The base structure is configurable for bar or shelf mounting. The base structure includes a pair of load bearing members for supporting a floor of the base structure. The merchandise pusher tray also includ

A merchandise pusher tray is provided. The merchandise pusher tray includes a base structure. The base structure is configurable for bar or shelf mounting. The base structure includes a pair of load bearing members for supporting a floor of the base structure. The merchandise pusher tray also includes at least one divider mounted to and adjustable in a first direction relative to the base structure. The merchandise pusher tray also includes a pusher mounted to and movable in a second direction relative to the base structure. A locking arm is provided for locking the pusher in a locked position and automatically unlocking the pusher from the locked position upon the exertion of an actuation force against the locking arm.

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1. A merchandise pusher tray, comprising: a base structure including a pair of load bearing members each having a major longitudinal length and arranged in an opposed spaced relationship and a wire support frame carried by the load bearing members, wherein the load bearing members are positioned adj

1. A merchandise pusher tray, comprising: a base structure including a pair of load bearing members each having a major longitudinal length and arranged in an opposed spaced relationship and a wire support frame carried by the load bearing members, wherein the load bearing members are positioned adjacent opposed sides of the wire support frame, respectively;a pusher interposed between the pair of load bearing members and movable relative to the base structure along a first axis;at least one divider mounted to the base structure and movable relative to the base structure along a second axis generally perpendicular to the first axis; andwherein each of the load bearing members includes a mount for mounting the base structure as a cantilevered extension from a generally vertical wall and includes a variable cross sectional width perpendicular to its major longitudinal length. 2. The tray of claim 1, wherein the base structure defines a retail merchandise support surface for carrying retail merchandise directly thereon. 3. The tray of claim 1, wherein the wire support frame includes a plurality of longitudinal wires and a plurality of transverse wires joined to each of the plurality of longitudinal wires. 4. The tray of claim 3, wherein at least one of the plurality of longitudinal wires includes an up-turned end for receiving a front stop. 5. The tray of claim 1, wherein the at least one divider includes a pair of dividers arranged in an opposed spaced relationship to define a retail merchandise channel, the retail merchandise channel having a variable width based upon an adjusted position of the pair of dividers. 6. The tray of claim 5, wherein each of the pair of dividers includes a pair of extensions which extend from a side of each of the pair of dividers and into the base structure. 7. The tray of claim 6, wherein the pair of extensions of each of the pair of dividers extends into a front and a rear spacer, respectively, the front and rear spacers mounted to the base structure between the pair of load bearing members and beneath the wire support frame. 8. The tray of claim 1, wherein the mount of each of the pair of load bearing members is hook shaped and is configured to receive a generally horizontal bar. 9. The tray of claim 8, wherein each of the pair of load bearing members includes a support bar and a reinforcement bar, the reinforcement bar joined to and overlapping the support bar, and wherein the mount is formed on each reinforcement bar of each of the pair of load bearing members. 10. A merchandise pusher tray, comprising: a base structure including a pair of load bearing members, the pair of load bearing members each having an interior side and an exterior side, the interior sides of the pair of load bearing members facing one another and the exterior sides facing away from one another, with the pair of load bearing members arranged in an opposed spaced relationship, the pair of load bearing members each having a stiffness region and a support region, the stiffness region being more resistant to deflection under a loading than the support region;a pusher slidably mounted to the base structure; anda pair of movable dividers, the pair of movable dividers defining a width of a merchandise retaining channel, the width variable based upon adjustment of the pair of movable dividers; andwherein the stiffness region of each one of the pair of load bearing members has a first width measured between the interior and exterior side within the stiffness region of said one load bearing member, and wherein the support region of each one of the load bearing members has a second width measured between the interior and exterior side within the support region of said one load bearing member, the second width being less than the first width. 11. The tray of claim 10, wherein each of the pair of load bearing members has an overall length, and wherein the stiffness region is about 4 inches to about 7 inches of the overall length. 12. The tray of claim 10, wherein in the stiffness region, each of the pair of load bearing members has a first cross sectional width, and in the support region, each of the pair of load bearing members has a second cross sectional width that is less than the first cross sectional width. 13. The tray of claim 12, wherein each of the pair of load bearing members includes a structural bar and a reinforcement bar, the reinforcement bar overlapping the structural bar to form the stiffness region. 14. The tray of claim 10, further comprising a merchandise bar and mount, the mount extending from the base structure and receiving the merchandise bar.