Systems and methods for identifying increased user interest and promoting content in a geographic information system
원문보기
IPC분류정보
국가/구분
United States(US) Patent
등록
국제특허분류(IPC7판)
G06F-017/30
H04L-029/08
출원번호
US-0739529
(2013-01-11)
등록번호
US-8984099
(2015-03-17)
발명자
/ 주소
Giencke, Pete
Zhou, Guirong
출원인 / 주소
Google Inc.
대리인 / 주소
Dority & Manning, P.A.
인용정보
피인용 횟수 :
15인용 특허 :
5
초록▼
Systems and methods for identifying increased user interest in a geographic area and selecting and promoting content associated with such geographic area within a geographic information system are provided. One exemplary aspect relates to a computer-implemented method of promoting an item of content
Systems and methods for identifying increased user interest in a geographic area and selecting and promoting content associated with such geographic area within a geographic information system are provided. One exemplary aspect relates to a computer-implemented method of promoting an item of content within a geographic information system. The geographic information system can comprise a plurality of geospatial data objects respectively representing a plurality of geographic areas. The plurality of geospatial data objects can be accessed by one or more client devices. The method includes identifying a first geospatial data object experiencing an increased volume of access. The method further includes selecting an item of content associated with a geographic area represented by the first geospatial data object and promoting the item of content within the geographic information system. An exemplary system includes a host server system in communication with one or more client devices over a network.
대표청구항▼
1. A computer-implemented method of promoting content, the method comprising: providing, by one or more computing devices, a geographic information system comprising a plurality of geospatial data objects respectively representing a plurality of geographic areas, wherein the plurality of geospatial
1. A computer-implemented method of promoting content, the method comprising: providing, by one or more computing devices, a geographic information system comprising a plurality of geospatial data objects respectively representing a plurality of geographic areas, wherein the plurality of geospatial data objects are accessible by one or more client devices;identifying, by the one or more computing devices, a first geospatial data object experiencing an increased volume of access, the first geospatial data object representing a first geographic area;selecting, by the one or more computing devices, an item of content associated with the first geographic area; andpromoting, by the one or more computing devices, the item of content within the geographic information system. 2. The computer-implemented method of claim 1, wherein identifying, by the one or more computing devices, a first geospatial data object experiencing an increased volume of access comprises applying, by the one or more computing devices, a statistical measure to access data associated with the first geospatial data object to identify an increased volume of access, the access data describing the number of instances in which a host server provides access to the first geospatial data object to the one or more client devices. 3. The computer-implemented method of claim 1, wherein identifying, by the one or more computing devices, a first geospatial data object experiencing an increased volume of access comprises: monitoring, by the one or more computing devices for a plurality of periods, the number of instances in which each of the plurality of geospatial data objects is accessed by the one or more client devices; andidentifying, by the one or more computing devices, a first period that exhibits a larger number, with respect to selected other periods of the plurality of periods, of instances in which a first geospatial data object is accessed. 4. The computer-implemented method of claim 1, wherein identifying, by the one or more computing devices, a first geospatial data object experiencing an increased volume of access comprises: measuring, by the one or more computing devices for each of the plurality of geospatial data objects, a volume of access versus time;monitoring, by the one or more computing devices for each of the plurality of geospatial data objects, a derivative of the volume of access with respect to time; andidentifying, by the one or more computing devices, a first geospatial data object having a derivative exhibiting a positive value exceeding a threshold value. 5. The computer-implemented method of claim 1, wherein the increased volume of access and the item of content relate to a real-world event associated with the first geographic area represented by the first geospatial data object. 6. The computer-implemented method of claim 1, wherein the plurality of geospatial data objects comprise a plurality of map tiles. 7. The computer-implemented method of claim 1, wherein the plurality of geospatial data objects comprise a plurality of street level panoramic images. 8. The computer-implemented method of claim 1, wherein selecting, by the one or more computing devices, an item of content associated with the first geographic area represented by the first geospatial data object comprises: identifying, by the one or more computing devices, a plurality of items of content associated with the first geographic area represented by the first geospatial data object; andselecting, by the one or more computing devices, a first item of content from the plurality of items of content based upon a content selection algorithm that incorporates relevance data, popularity data, and advertising partnership data. 9. The computer-implemented method of claim 1, wherein selecting, by the one or more computing devices, an item of content associated with the first geographic area represented by the first geospatial data object comprises: identifying by the one or more computing devices, a point of interest located within the first geographic area represented by the first geospatial data object; andselecting, by the one or more computing devices, an item of content associated with the point of interest. 10. The computer-implemented method of claim 9, wherein identifying, by the one or more computing devices, a point of interest located within the first geographic area represented by the first geospatial data object comprises: identifying, by the one or more computing devices, a plurality of points of interest located within the first geographic area represented by the first geospatial data object; andselecting, by the one or more computing devices, a first point of interest based upon a point of interest selection algorithm that incorporates one or more secondary signals, the selected item of content being associated with the first point of interest. 11. The computer-implemented method of claim 1, wherein promoting, by the one or more computing devices, the item of content within the geographic information system comprises incentivizing, by the one or more computing devices, a user of the geographic information system to load the item of content. 12. The computer-implemented method of claim 1, wherein promoting, by the one or more computing devices, the item of content within the geographic information system comprises suggesting, by the one or more computing devices, the item of content to a user of the geographic information system. 13. A system for promoting content, the system comprising: one or more host servers operable to host a geographic information system, the one or more host servers each having at least one memory, at least one processor, and at least one network interface, the geographic information system comprising a plurality of geospatial data objects respectively representing a plurality of geographic areas;wherein the one or more host servers are configured to perform operations, the operations comprising:providing access to the plurality of geospatial data objects, via the at least one network interface, to one or more client devices;identifying a first geospatial data object experiencing an increased volume of access; andpromoting an item of content within the geographic information system, the item of content being associated with a first geographic area represented by the first geospatial data object. 14. The system of claim 13, wherein identifying a first geospatial data object experiencing an increased volume of access comprises applying a statistical measure to access data associated with the first geospatial data object to identify an increased volume of access, the access data describing the number of instances in which the host server provides access to the first geospatial data object to the one or more client devices. 15. The system of claim 13, wherein identifying a first geospatial data object experiencing an increased volume of access comprises: monitoring, for a plurality of periods, the number of instances in which each of the plurality of geospatial data objects is accessed by the one or more client devices; andidentifying a first period that exhibits a larger number, with respect to selected other periods of the plurality of periods, of instances in which the first geospatial data object is accessed. 16. The system of claim 13, wherein identifying a first geospatial data object experiencing an increased volume of access comprises: measuring, for each of the plurality of geospatial data objects, a volume of access versus time;monitoring, for each of the plurality of geospatial data objects, a derivative of the volume of access with respect to time; andidentifying a first geospatial data object having a derivative exhibiting a positive value exceeding a threshold value. 17. The system of claim 13, wherein the host server is configured to perform further operations comprising selecting the item of content from a plurality of items of content based upon a content selection algorithm that incorporates relevance data, popularity data, and advertising partnership data. 18. The system of claim 17, wherein selecting the item of content comprises: identifying a point of interest located within the first geographic area represented by the first geospatial data object; andselecting an item of content associated with the point of interest based upon the content selection algorithm that incorporates relevance data, popularity data, and advertising partnership data. 19. The system of claim 18, wherein identifying a point of interest located within the first geographic area represented by the first geospatial data object comprises: identifying a plurality of points of interest located within the first geographic area represented by the first geospatial data object; andselecting a first point of interest based upon a point of interest selection algorithm that incorporates one or more secondary signals, the selected item of content being associated with the first point of interest. 20. A non-transitory machine readable medium storing instructions that, when executed by one or more computing devices, cause the one or more computing devices to perform operations comprising: monitoring the number of instances in which each of a plurality of geospatial data objects included in a geographic information system is downloaded by one or more client devices, each of the plurality of geospatial data objects respectively representing one of a plurality of defined geographic areas;identifying a first geospatial data object experiencing an abnormally large number of downloads; andincreasing the visibility, within the geographic information system, of content associated with the first geospatial data object. 21. The non-transitory machine readable medium of claim 20 wherein: the number of instances in which each geospatial data object is downloaded by the one or more client devices is monitored for a plurality of sequential periods; andidentifying a first geospatial data object experiencing an abnormally large number of downloads comprises: evaluating a percent change, for each period with respect to a previous sequential period, in the number of instances in which each geospatial data object is downloaded by the one or more client devices; andidentifying a first period exhibiting a percent change, with respect to downloads of a first geospatial data object, that is greater than a threshold value. 22. The non-transitory machine readable medium of claim 20 wherein: monitoring the number of instances in which each geospatial data object is downloaded by one or more client devices comprises monitoring a plurality of derivatives respectively associated with the plurality of geospatial data objects, the plurality of derivatives respectively describing the change in the number of downloads of each geospatial data object by the one or more client devices over time; andidentifying a first geospatial data object experiencing an abnormally large number of downloads comprises identifying a first derivative describing an abnormally large increase in downloads of a first geospatial data object over time.
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이 특허에 인용된 특허 (5)
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