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A greeting card display system and method presents cards in grouped arrangements by category and sub-category. Locator headers span multiple columns of a tiered matrix of card stations to define the area of a group of cards. Related groups of cards are relatively positioned in the display to facilit

A greeting card display system and method presents cards in grouped arrangements by category and sub-category. Locator headers span multiple columns of a tiered matrix of card stations to define the area of a group of cards. Related groups of cards are relatively positioned in the display to facilitate customer location of cards of a particular category or subcategory. A header or megalocator, which defines a broad category or theme of cards such as “Birthday”, extends over all of the columns of card stations of the display. Separate locators, beneath the header, extend over some of the columns of card stations below the header, and define a subcategory of cards such as “Birthday for Her”. All of the cards under the subcategory locators are within the defined subcategory, until another locator is reached, defining another subcategory such as “Birthday for Mom”. Because all of the cards of the subcategory defined by the locator are in stations directly below the locator, occasion-specific cards can be easily located on the display. The greeting card display system can also be implemented in an on-line retail environment.

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1. A greeting card display device configured to display a plurality of greeting cards arranged according to categories and subcategories of events or occasions or greetings or intended recipients, the greeting card display device comprising: a display structure having a plurality of rows and columns

1. A greeting card display device configured to display a plurality of greeting cards arranged according to categories and subcategories of events or occasions or greetings or intended recipients, the greeting card display device comprising: a display structure having a plurality of rows and columns of greeting card-supporting stations;a header which extends horizontally across a width of the display over the columns of stations, the header identifying a main category to which greeting cards in each of the stations correspond;a first level group locator identifying a first subcategory of greeting cards related to the main category and located in stations below the header, the first level group locator extending horizontally across one or more columns of stations below the header;and a second level group locator identifying a second subcategory of greeting cards related to the main category and to the first subcategory and located in stations below the stations of the first level group locator, the second level group locator extending horizontally across one or more columns of stations below the header and below the first level group locator;wherein the second level group locator is visually distinguishable from the first level group locator by differing size, shape, color or font. 2. The greeting card display device of claim 1 comprising at least two second level group locators at a common elevation on the greeting card display and below the first level group locator. 3. The greeting card display device of claim 1, wherein a second subcategory of greeting cards identified by one of the second level group locators pertains to an event or occasion. 4. The greeting card display device of claim 1 comprising at least two second subcategories of greeting cards each identified by a second level group located, wherein one of the second subcategories is related to males, and another of the second subcategories is related to females. 5. The greeting card display device of claim 1 further comprising at least one additional second level group locator spanning horizontally across one or more stations below another second level group locator. 6. The greeting card display device of claim 1, wherein all of the locators identify subcategories of greeting cards which have subject matter which is related to the category identified by the header. 7. The greeting card display device of claim 1, wherein first level group locators are positioned at a common elevation on the display device below the header. 8. The greeting card display device of claim 1, wherein second level group locators arc positioned at a common elevation on the display device below the header and below the first level group locators. 9. A greeting card display device for displaying greeting cards in a store by arrangement in categories, and for grouping and displaying subcategories of cards related to the categories, the greeting card display device having: (a) a card display structure having a plurality of greeting card stations arranged in parallel rows and columns;(b) a header which spans across substantially all of the columns of the display, the header bearing an identity of a category to which greeting cards on the display pertain;(c) a first locator positioned below the header and spanning across at least two columns of greeting card stations of the display, the first locator bearing an identity of a first subcategory of greeting cards related to the particular category identified by the header;(d) a second locator positioned below the header and the first locator and spanning across at least two greeting card stations of the display, the second locator bearing an identity of a second subcategory of greeting cards related to the category identified by the header and related to the first subcategory identified by the first locator;wherein the second locator is visually distinguishable from the first level locator by differing size, shape, color or font; andwherein the greeting cards in the first subcategory and greeting cards in the second subcategory are visible simultaneously. 10. The greeting card display device of claim 9 further comprising an additional first locator positioned laterally with respect to the other first locator, the additional first locator bearing an identity of an additional first subcategory of cards related to both the category identified by the header and to the first subcategory identified by the other first locator. 11. The greeting card display device of claim 9 further comprising an additional second locator positioned laterally with respect to the other second locator, the additional second locator bearing an identity of an additional second subcategory of cards related to both the category identified by the header and to the second subcategory identified by the other second locator. 12. The greeting card display device of claim 10, wherein the first locator has a length different than the additional first locator. 13. The greeting card display device of claim 11, wherein the second locator has a length different than the additional second locator. 14. A greeting card display device for holding and arranging greeting cards by categories and subcategories for selection and purchase by a consumer in a store, the greeting card display device comprising: a display structure having a plurality of card pockets arranged in a rectangular formation with a plurality of rows and a plurality of columns of card pockets, each card pocket configured to hold one or more cards which pertain to a category or subcategory;a megalocator mounted on the display structure and positioned above one of the plurality of rows of card pockets of the display, the megalocator extending over a plurality of columns of card pockets and identifying a category of cards contained in the card pockets below the megalocator;a first level group of card pockets identified by a first level locator positioned below the megalocator, the first level locator extending over a fewer number of columns of card pockets than the megalocator and identifying a first subcategory of cards contain in the first level group of card pockets which are related to the category identified by the megalocator;wherein the greeting cards under the megalocator and the greeting cards under the first level locator are visible simultaneously. 15. The greeting card display device of claim 14, wherein the megalocator identifies a category of cards as cards for a birthday. 16. The greeting card display device of claim 14, wherein the first level locator identifies a first subcategory of cards by an identifier selected from the group of: grandfather, father, grandson, son, uncle, brother and nephew. 17. The greeting card display device of claim 14, wherein the first level locator identifies a first subcategory of cards by an identifier selected from the group of: grandmother, mother, granddaughter, daughter, aunt, sister and niece. 18. The greeting card display device of claim 14, wherein there is at least one row of card pockets between the megalocator and the first level locator. 19. The greeting card display device of claim 14 further comprising a second level locator positioned below the megalocator and extending over a fewer number of columns of card pockets than the megalocator and identifying a second subcategory of cards contained in a second level group of card pockets which are related to the category identified by the megalocator. 20. A greeting card display device comprising: a display structure having a plurality of card pockets arranged in a rectangular formation with a plurality of rows and a plurality of columns of card pockets, each card pocket configured to hold one or more greeting cards which pertain to a category or subcategory of greeting card subject matter;a megalocator on the display structure and positioned above one of the plurality of rows of card pockets of the display, the megalocator extending over a plurality of columns of card pockets and identifying a category of cards contained in the card pockets located below the megalocator;a first level group of card pockets identified by a first level locator positioned below the megalocator, the first level locator extending over a fewer number of columns of card pockets than the megalocator and identifying a first subcategory of cards contained in the first level group of card pockets which are related to the category identified by the megalocator;a second level group of card pockets identified by a second level locator positioned below the megalocator and extending over a fewer number of columns of card pockets than the megalocator and identifying a second subcategory of cards contained in a second level group of card pockets which are related to the category identified by the megalocator,wherein the first level locator and the second level locator are arranged bilaterally and symmetrically and are logically related. 21. The greeting card display device of claim 20, wherein the second level locator is positioned over the same row of card pockets as the first level locator. 22. The greeting card display device of claim 20, wherein the second level locator is positioned over a different row of card pockets than the first level locator. 23. The greeting card display device of claim 20, wherein the second level locator extends over the same number of card pockets as the first level locator. 24. The greeting card display device of claim 20, wherein the second level locator extends over a different number of card pockets as the first level locator. 25. A greeting card display device comprising: a display structure having a plurality of card pockets arranged in a rectangular formation with a plurality of rows and a plurality of columns of card pockets, each card pocket configured to hold one or more greeting cards which bear subject matter which corresponds with an identified category or subcategory of greeting cards;a first megalocator positioned above one of the plurality of rows of card pockets of the display; the first megalocator extending over a plurality of columns of card pockets and identifying a category of cards contained in the card pockets below the first megalocator;a second megalocator positioned above one of the plurality of rows of card pockets of the display, the second megalocator extending over a plurality of columns of card pockets and identifying a category of cards contained in the card pockets below the second megalocator;a first level group of card pockets identified by a first level locator positioned below the first and second megalocators, the first level locator extending over a fewer number of columns of card pockets than the first or second megalocator and identifying a first subcategory of cards contained in the first level group of card pockets which are related to one of the categories identified by the first or second megalocators;a second level group of card pockets identified by a second level locator positioned below the first and second megalocators, the second level locator extending over a fewer number of columns of card pockets than the first or second megalocator and identifying a second subcategory of cards contained in the second level group of card pockets which are related to one of the categories identified by the first or second megalocators,wherein the greeting cards beneath the first and second megalocators and the first and second level locators are visible simultaneously. 26. The greeting card display device of claim 25, wherein the first megalocator and second megalocator are positioned above the same row of car pockets. 27. The greeting card display device of claim 25, wherein the first megalocator and second megalocator extend over a common number of columns of card pockets. 28. The greeting card display device of claim 25 comprising two first level groups of card pockets identified by two first level locators, one first level locator positioned below the first megalocator and another first level locator positioned below the second megalocator. 29. The greeting card display device of claim 28, wherein the two first level locators are positioned above the same row of card pockets. 30. The greeting card display device of claim 28, wherein the two first level locators are positioned above different rows of card pockets. 31. A greeting card display device for holding and displaying greeting cards according to themes or subject matters of greeting cards, the greeting card display device comprising a display structure with a generally upright frame structure and a plurality of individual card pockets arranged in tiered horizontal rows and columns, each row having a support surface and depth sufficient to accommodate a stock of at least several greeting cards and envelopes, and each row divided horizontally into pockets, each pocket dimensioned to hold multiple cards and envelopes; a megalocator mounted on the display structure, the megalocator identifying a principal category of greeting cards contained within the card pockets of the display, the megalocator extending over each of the columns of card pockets of the display;at least one row of card pockets located beneath the megalocator which includes card pockets in each of the columns or card pockets of the display for holding and displaying greeting cards which are within the principal category of greeting cards identified by the megalocator;a first subcategory locator mounted to the display structure below the megalocator and below the at least one row of card pockets located beneath the megalocator which includes card pockets in each of the columns of card pockets of the display, the first subcategory locator extending over a fewer number of columns of card pockets of the display than the megalocator and identifying a first subcategory of cards which corresponds to the principal category of cards identified by the megalocator;a second subcategory locator mounted to the display structure below the megalocator and below the first subcategory locator and below rows or card pockets below the first subcategory locator, the second subcategory locator extending over a fewer number of columns of card pockets of the display than the first subcategory locator and identifying a second subcategory of cards which corresponds to the principal category of cards identified by the megalocator and which corresponds to the subcategory of cards identified by the first subcategory locator;wherein the megalocator, the first subcategory locator, the second subcategory locator and the greeting cards located under each locator are visible simultaneously. 32. The greeting card display device of claim 31 further comprising at least one additional first subcategory locator mounted to the display structure below the megalocator, the first subcategory locator mounted on the display structure below the megalocator, the first subcategory locator and the second category locator and below rows of card pockets below the second subcategory locator, the at least one additional first subcategory locator identifying an additional first subcategory of cards which is related to the principal category of cards identified by the megalocator. 33. The greeting card display device of claim 32 further comprising at least one additional second subcategory locator mounted to the display structure below the at least one additional first subcategory locator and below rows of card pockets located below the at least one additional first subcategory locator, the at least one additional second subcategory locator identifying an additional second subcategory of cards which is related to the principal category of cards identified by the megalocator and related to the at least one additional first subcategory of cards identified by the at least one additional first subcategory locator.