초록 ▼

An advertisement is associated with a particular user move in a gaming environment where playing of the user move by a user results in the advertisement being displayed at the user's gaming device. With multiple users, each play of a unique user move results in a corresponding uniquely targeted adve

An advertisement is associated with a particular user move in a gaming environment where playing of the user move by a user results in the advertisement being displayed at the user's gaming device. With multiple users, each play of a unique user move results in a corresponding uniquely targeted advertisement being displayed at the respective gaming device of each user. User moves and associated advertisements are bound to one another based on a frequency of use of the user move in game play and the desirability of the advertiser to associate the advertisement with the user move.

대표청구항 ▼

1. A method comprising: receiving a play including a first selection criterion, a second selection criterion, and a user move from a client device, the first selection criterion including a ranking standard indicative of a relationship rank between one or more advertiser and a gaming provider, the s

1. A method comprising: receiving a play including a first selection criterion, a second selection criterion, and a user move from a client device, the first selection criterion including a ranking standard indicative of a relationship rank between one or more advertiser and a gaming provider, the second selection criterion including a price standard, the user move comprising first letter elements from a set of letter elements forming a partial word and a second letter element associated with a previously played user move, the first letter elements and the second letter element forming a word from the partial word, the word having a predefined meaning;retrieving a first advertisement having content relating to the word, a second advertisement having content relating to the word, and a selection specification;selecting one of the first selection criterion and the second selection criterion according to the selection specification to determine a preferred selection criterion;using at least one processor, evaluating the first advertisement and the second advertisement according to the preferred selection criterion, to produce a first valuation and a second valuation respectively; andin response to the evaluating, causing presentation of the first advertisement at the client device when, according to the preferred selection criterion, the first valuation exceeds the second valuation. 2. The method of claim 1, further comprising: receiving a first selection valuation, a second selection valuation, and a play identifier from a further client device;comparing the first selection valuation with the second selection valuation;assigning the first selection criterion a higher importance within the selection specification than the second selection criterion when the comparing determines the first selection valuation is greater than the second selection valuation; andassociating the selection specification to the play according to the play identifier,wherein the play identifier corresponds with the play, the first selection valuation is a valuation assigned to the first selection criterion, and the second selection valuation is a valuation assigned to the second selection criterion. 3. The method of claim 1, wherein the selection specification being determined according to a relative importance of the first selection criterion and the second selection criterion. 4. The method of claim 1, further comprising: in response to the receiving, determining the word and predefined meaning of the word; andin response to the determining, retrieving the first advertisement and the second advertisement. 5. The method of claim 1, further comprising: receiving at least one user move of a set of user moves having the word;determining the word and the predefined meaning of the word according to an indicator accompanying the at least one user moves; andin response to the determining the word and the predefined meaning of the word, retrieving the first advertisement and the second advertisement according to the word and the predefined meaning of the word. 6. The method of claim 1, wherein the preferred selection criterion is one of a set of instructions and a set of standards, the preferred selection criterion being a rule of evaluation to differentiate one advertisement over another according to the evaluating. 7. The method of claim 1, wherein the preferred selection criterion includes one of a maximum advertisement purchase price, a maximum price paid to purchase an advertising campaign including the respective advertisement, and a maximum price per click associated with receipt of a selection indication corresponding to an advertisement. 8. The method of claim 1, wherein the preferred selection criterion includes one of a relationship rank of an advertiser corresponding to the advertisement and a maximum frequency of use of the user move triggering the advertisement, the relationship rank indicative of a relationship between the gaming provider and the advertiser. 9. The method of claim 1, wherein the first advertisement and the second advertisement include a respective advertisement property, wherein the respective advertisement property is at least one of a purchase price, a purchase price of an inclusive advertising campaign, a price per click associated with receipt of a selection indication, a relationship rank of an associated advertiser, a frequency of use of a triggering user move, and a time sense a most recent display. 10. A non-transitory machine-readable storage medium including instructions, that when implemented by at least one processor perform operations comprising: receiving a play including a first selection criterion, a second selection criterion, and a user move from a client device, the first selection criterion including a ranking standard indicative of a relationship rank between one or more advertiser and a gaming provider, the second selection criterion including a price standard, the user move comprising first letter elements from a set of letter elements forming a partial word and a second letter element associated with a previously played user move, the first letter elements and the second letter element forming a word from the partial word, the word having a predefined meaning;retrieving a first advertisement having content relating to the word, a second advertisement having content relating to the word, and a selection specification;selecting one of the first selection criterion and the second selection criterion according to the selection specification to determine a preferred selection criterion;using at least one processor, evaluating the first advertisement and the second advertisement according to the preferred selection criterion, to produce a first valuation and a second valuation respectively; andin response to the evaluating, causing presentation of the first advertisement at the client device when, according to the preferred selection criterion, the first valuation exceeds the second valuation. 11. The storage medium of claim 10, further comprising: receiving a first selection valuation, a second selection valuation, and a play identifier;comparing the first selection valuation with the second selection valuation;assigning the first selection criterion a higher importance within the selection specification than the second selection criterion when the comparing determines the first selection valuation is greater than the second selection valuation; andassociating the selection specification to the play according to the play identifier,wherein the play identifier corresponds with the play, the first selection valuation is a valuation assigned to the first selection criterion, and the second selection valuation is a valuation assigned to the second selection criterion. 12. The storage medium of claim 10, wherein the selection specification being determined according to a relative importance of the first selection criterion and the second selection criterion. 13. The storage medium of claim 10, further comprising: in response to the receiving, determining the word and the predefined meaning of the word; andin response to the determining, retrieving the first advertisement and the second advertisement. 14. The storage medium of claim 10, further comprising: receiving at least one user move of a set of user moves having the word;determining the word and the predefined meaning of the word according to an indicator accompanying the at least one user moves; andin response to the determining the word and the predefined meaning of the word, retrieving the first advertisement and the second advertisement according to the word and the predefined meaning of the word. 15. The storage medium of claim 10, wherein the preferred selection criterion is one of a set of instructions and a set of standards, the preferred selection criterion being a rule of evaluation to differentiate one advertisement over another according to the evaluating. 16. The storage medium of claim 10, wherein the preferred selection criterion includes one of a maximum advertisement purchase price, a maximum price paid to purchase an advertising campaign including the respective advertisement, and a maximum price per click associated with receipt of a selection indication corresponding to an advertisement. 17. The storage medium of claim 10, wherein the preferred selection criterion includes one of a relationship rank of an advertiser corresponding to the advertisement and a maximum frequency of use of the user move triggering the advertisement, the relationship rank indicative of a relationship between the gaming provider and the advertiser. 18. The storage medium of claim 10, wherein the first advertisement and the second advertisement include a respective advertisement property, wherein the respective advertisement property is at least one of a purchase price, a purchase price of an inclusive advertising campaign, a price per click associated with receipt of a selection indication, a relationship rank of an associated advertiser, a frequency of use of a triggering user move, and a time sense a most recent display. 19. The method of claim 1, wherein the content of the first advertisement and the second advertisement relating to the word comprises a presence of the word in the first advertisement and the second advertisement. 20. The method of claim 1, wherein the content of the first advertisement and the content of the second advertisement relating to the word comprises the content of the first advertisement and the content of the second advertisement relating to the predetermined meaning of the word. 21. The storage medium of claim 10, wherein the content of the first advertisement and the content of the second advertisement relating to the word comprises a presence of the word in the first advertisement and the second advertisement. 22. The storage medium of claim 10, wherein the content of the first advertisement and the content of the second advertisement relating to the word comprises the content of the first advertisement and the content of the second advertisement relating to the predetermined meaning of the word.