Methods and systems for presenting online content elements based on information known to a service provider
원문보기
IPC분류정보
국가/구분
United States(US) Patent
등록
국제특허분류(IPC7판)
G06F-017/30
G06Q-020/02
G06Q-020/10
G06Q-020/40
G06Q-030/02
G06Q-040/00
H04L-029/08
H04L-029/06
H04W-004/02
출원번호
US-0227709
(2007-10-26)
등록번호
US-9430517
(2016-08-30)
국제출원번호
PCT/CA2007/001921
(2007-10-26)
§371/§102 date
20081125
(20081125)
국제공개번호
WO2008/148184
(2008-12-11)
발명자
/ 주소
Murray, Sean MacLean
Fortier, Stéphane Maxime François
Bouchard, Jean
출원인 / 주소
BCE INC.
대리인 / 주소
Gowling WLG (Canada) LLP
인용정보
피인용 횟수 :
0인용 특허 :
31
초록▼
Methods and systems for presenting online content elements based on information known to a service provider. One of the methods is a method for presenting online content at a communication apparatus, the communication apparatus being assigned an identifier. The method comprises: obtaining informatio
Methods and systems for presenting online content elements based on information known to a service provider. One of the methods is a method for presenting online content at a communication apparatus, the communication apparatus being assigned an identifier. The method comprises: obtaining information that pertains to a profile associated with the identifier and provided by a service provider involved in assigning the identifier to the communication apparatus; determining an online content element to be presented at the communication apparatus based on the information; and causing the communication apparatus to present the online content element. Another one of the methods is a method for facilitating determination of online content to be presented at a communication apparatus. Servers for implementing the methods are also provided.
대표청구항▼
1. A method for presenting online content at a communication apparatus, the communication apparatus using a network access service provided by a service provider to exchange data over a packet-switched network, the communication apparatus being assigned an identifier by the service provider, said me
1. A method for presenting online content at a communication apparatus, the communication apparatus using a network access service provided by a service provider to exchange data over a packet-switched network, the communication apparatus being assigned an identifier by the service provider, said method comprising: sending a request to a network component associated with the service provider, the request conveying the identifier and requesting service point location information pertaining to the communication apparatus;receiving the service point location information;determining an online content element to be presented at the communication apparatus based on the service point location information; andcausing the communication apparatus to present the online content element, wherein the identifier comprises one of: a logical identifier allowing the communication apparatus to exchange data over the packet-switched network;an IP address; anda profile identifier used to identify the profile but not required by the communication apparatus to exchange data over the packet-switched network. 2. A method as claimed in claim 1, wherein the online content element is an online advertisement. 3. A method as claimed in claim 1, wherein the online content element is a primary content element of a network site accessed by the communication apparatus. 4. A method as claimed in claim 1, wherein the online content element is an online page. 5. A method as claimed in claim 2, wherein said sending, said receiving, said determining and said causing are performed by an ad server associated with a network site accessed by the communication apparatus. 6. A method as claimed in claim 3, comprising implementing the network site accessed by the communication apparatus. 7. A method for facilitating determination of online content to be presented at communication apparatus, the communication apparatus using a network access service provided by a service provider to exchange data over a packet-switched network, the communication apparatus being assigned an identifier by the service provider, said method comprising: receiving a request from a network component associated with a network site accessed by the communication apparatus, the request conveying the identifier and requesting service point location information pertaining to the communication apparatus;consulting a database to obtain the service point location information; andtransmitting the service point location information to the network component to allow the network component to determine an online content element to be presented at the communication apparatus based on the service point location information, wherein the identifier comprises one of: a logical identifier allowing the communication apparatus to exchange data over the packet-switched network;an IP address; anda profile identifier used to identify the profile but not required by the communication apparatus to exchange data over the packet-switched network. 8. A method as claimed in claim 7, said method comprising assigning the identifier to the communication apparatus. 9. A method as claimed in claim 7, wherein the online content element is an online advertisement. 10. A method as claimed in claim 7, wherein the online content element is a primary content element of the network site. 11. A method as claimed in claim 7, wherein the online content element is an online page. 12. A method as claimed in claim 9, wherein the network component is an ad server associated with the network site. 13. A method as claims in claim 10, wherein the network component implements the network site. 14. A server for facilitating determination of online content to be presented at a communication apparatus, the communication apparatus using a network access service provided by a service provider to exchange data over a packet-switched network, the communication apparatus being assigned an identifier by the service provider, said server comprising: an interface for receiving and sending data; anda memory for storing instructions:a processor coupled to said interface and said memory and operative for executing the instructions for: receiving via the interface a request from a network component associated with a network site accessed by the communication apparatus, the request conveying the identifier and requesting service point location information pertaining to the communication apparatus;consulting a database to obtain the service point location information; andtransmitting the service point location information to the network component to allow the network component to determine an online content element to be presented at the communication apparatus based on the service point location information, wherein the identifier comprises one of: a logical identifier allowing the communication apparatus to exchange data over the packet-switched network;an IP address; anda profile identifier used to identify the profile but not required by the communication apparatus to exchange data over the packet-switched network. 15. The server as claimed in claim 14, wherein the online content element is an online advertisement. 16. The server as claimed in claim 14, wherein the online content element is a primary content element of the network site. 17. The server as claimed in claim 14, wherein the online content element is an online page. 18. The server as claimed in claim 14, wherein the network component is an ad server associated with the network site. 19. The server as claimed in claim 14, wherein the network component implements the network site.
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