Method and system for providing targeted information using profile attributes with variable confidence levels in a mobile environment
원문보기
IPC분류정보
국가/구분
United States(US) Patent
등록
국제특허분류(IPC7판)
H04M-003/42
H04L-029/08
H04W-004/12
H04W-004/02
H04W-064/00
H04W-008/24
G06F-017/30
G06F-021/10
G06F-021/62
G06Q-030/02
출원번호
US-0134891
(2008-06-06)
등록번호
US-9485322
(2016-11-01)
발명자
/ 주소
Krishnaswamy, Dilip
Aggarwal, Pooja
Daley, Robert S.
Lundqvist, Patrik
출원인 / 주소
QUALCOMM Incorporated
대리인 / 주소
Gordon, Alan
인용정보
피인용 횟수 :
11인용 특허 :
95
초록▼
Various systems and methods for of generating a user profile for use in providing targeted-content-messages to a wireless access terminal (W-AT) are disclosed. For example, a user profile with at least one profile element may be provided to the W-AT, and a profile confidence level for the profile el
Various systems and methods for of generating a user profile for use in providing targeted-content-messages to a wireless access terminal (W-AT) are disclosed. For example, a user profile with at least one profile element may be provided to the W-AT, and a profile confidence level for the profile element may be also provided.
대표청구항▼
1. A method of receiving targeted-content-messages at a wireless access terminal (W-AT), the method comprising: generating a user profile with at least a profile element and a respective confidence level for the profile element, wherein the profile element corresponds to an age-range of a user of th
1. A method of receiving targeted-content-messages at a wireless access terminal (W-AT), the method comprising: generating a user profile with at least a profile element and a respective confidence level for the profile element, wherein the profile element corresponds to an age-range of a user of the W-AT, wherein the respective confidence level for the age-range of the user is determined based at least in part upon a determination that the W-AT is operating within a home location; andreceiving one or more targeted-content-messages at the W-AT from a remote apparatus based on the profile element and the respective confidence level for presentation by the W-AT. 2. The method of claim 1, further comprising: sending a request for targeted content-messages to the remote apparatus based on the profile element and the respective confidence level,wherein the one or more targeted-content-messages are received in response to the request. 3. The method of claim 2, wherein at least one targeted-content-message is one of a local weather report, a news report, a sport-related message, an advertisement or travel directions. 4. The method of claim 3, wherein at least one targeted-content-message is an advertisement. 5. The method of claim 3, wherein at least one targeted-content-message is one of a local weather report or a news report. 6. The method of claim 1, wherein the respective confidence level includes a range of values assigned to the profile element. 7. The method of claim 1, further comprising receiving at least one set of criteria at the W-AT configured to assist the W-AT to determine the profile element or the respective profile confidence level independent of a network server. 8. The method of claim 1, further comprising receiving criteria for generating the user profile, wherein the user profile is generated based on the received criteria. 9. The method of claim 1, further comprising displaying at least one of the received targeted-content-messages using a display of the W-AT. 10. The method of claim 1, further comprising: sending a request for targeted content-messages to the remote apparatus based on the user profile on the W-AT; andwherein the receiving is in response to the sending. 11. A method of generating a targeted-content-message-related profile for use in obtaining targeted content messages at a wireless access terminal (W-AT), the method comprising: generating a user profile including at least one profile element with a profile confidence level, wherein the at least one profile element corresponds to an age-range of a user of the W-AT wherein the profile confidence level for the age-range of the user is determined based at least in part upon a determination that the W-AT is operating within a home location;selecting at least one targeted-content-message based on the profile confidence level associated with the at least one profile element; andpresenting the at least one targeted-content-message in response to the selection. 12. The method of claim 11, wherein the selection is based on a comparison between the profile confidence level with a desired profile element confidence level associated with the at least one targeted-content-message. 13. The method of claim 11, wherein the at least one profile element includes a plurality of profile elements that are associated with a plurality of respective profile confidence levels,wherein the selection of the at least one targeted-content-message is based on the plurality of respective profile confidence levels. 14. A wireless access terminal (W-AT) configured to deliver targeted-content-messages to a consumer, comprising: means for generating a user profile with at least a profile element and a respective confidence level for the profile element, wherein the profile element corresponds to an age-range of a user of the W-AT, wherein the respective confidence level for the age-range of the user is determined based at least in part upon a determination that the W-AT is operating within a home location; andmeans for receiving one or more targeted-content-messages at the W-AT from a remote apparatus based on the profile element and the respective confidence level for presentation by the W-AT. 15. The W-AT of claim 14, further comprising: means for sending a request for targeted content-messages to the remote apparatus based on the profile element and the respective confidence level,wherein the means for receiving receives at least one of the one or more targeted-content-messages in response to the request. 16. The W-AT of claim 15, wherein at least one targeted-content-message is one of a local weather report, a news report, a sport-related message, an advertisement or travel directions. 17. The W-AT of claim 16, wherein at least one targeted-content-message is an advertisement. 18. The W-AT of claim 16, wherein at least one targeted-content-message is one of a local weather report or a news report. 19. The W-AT of claim 14, wherein the respective confidence level includes a range of values assigned to the profile element. 20. The W-AT of claim 14, further comprising: means for receiving at least one set of criteria at the W-AT configured to assist the W-AT to determine the profile element or the respective profile confidence level independent of a network server. 21. The W-AT of claim 14, further comprising means for receiving criteria to generate the user profile, wherein the user profile is generated based on the received criteria. 22. The W-AT of claim 14, further comprising a display means configured to display at least one of the received targeted-content-messages using a display of the W-AT. 23. The W-AT of claim 14, further comprising: means for sending a request for targeted content-messages to the remote apparatus based on the user profile on the W-AT, wherein the means for receiving receives the one or more targeted-content-messages in response to the request. 24. A wireless access terminal (W-AT) configured to deliver targeted-content-messages to a consumer, comprising: processing circuitry configured to generate a user profile with a profile element and a respective confidence level for the profile element, wherein the profile element corresponds to an age-range of a user of the W-AT, wherein the respective confidence level for the age-range of the user is determined based at least in part upon a determination that the W-AT is operating within a home location; andreceiving circuitry configured to receive one or more targeted-content-messages at the W-AT from a remote apparatus based on the profile element and the respective confidence level for presentation by the W-AT. 25. The W-AT of claim 24, further comprising: transmitting circuitry configured to send a request for content-messages to the remote apparatus based on the profile element and the respective confidence level, wherein at least one of the one or more targeted-content-messages is received in response to the request. 26. The W-AT of claim 25, wherein at least one targeted-content-message is one of a local weather report, a news report, a sport-related message, an advertisement or travel directions. 27. The W-AT of claim 26, wherein at least one targeted-content-message is an advertisement. 28. The W-AT of claim 26, wherein at least one targeted-content-message is one of a local weather report or a news report. 29. The W-AT of claim 24, wherein the respective confidence level includes a range of values assigned to the profile element. 30. The W-AT of claim 24, wherein the receiving circuitry is further configured to receive criteria to generate the user profile, wherein the user profile is generated based on the received criteria. 31. The W-AT of claim 24, further comprising a display screen to display the one or more targeted-content-messages. 32. A non-transitory computer-readable medium containing instructions stored thereon, which, when executed by a wireless access terminal (W-AT), cause the W-AT to perform operations, the instructions comprising: a first set of instructions for generating a user profile with at least a profile element and a respective confidence level for the profile element, wherein the profile element corresponds to an age-range of a user of the W-AT, wherein the respective confidence level for the age-range of the user is determined based at least in part upon a determination that the W-AT is operating within a home location; anda second set of instructions for receiving one or more targeted-content-messages at the W-AT from a remote apparatus based on the profile element and the respective confidence level for presentation by the W-AT. 33. The non-transitory computer-readable medium of claim 32, further comprising: a third set of instructions for sending a request for content-messages to the remote apparatus based on the profile element and the respective confidence level, wherein at least one of the one or more targeted-content-messages is received in response to the request. 34. The non-transitory computer-readable medium of claim 33, wherein at least one targeted-content-message is one of a local weather report, a news report, a sport-related message, an advertisement or travel directions. 35. The non-transitory computer-readable medium of claim 34, wherein at least one targeted-content-message is an advertisement. 36. The non-transitory computer-readable medium of claim 32, wherein the respective confidence level includes a range of values assigned to the profile element. 37. One or more integrated circuits that together comprise: processing circuitry configured to generate a user profile with at least a profile element and a respective confidence level for the profile element, wherein the profile element corresponds to an age-range of a user of the W-AT; andreceiving circuitry configured to receive one or more targeted-content-messages at a wireless access terminal (W-AT) from a remote apparatus based on the profile element and the respective confidence level for presentation by the W-AT, wherein the respective confidence level for the age-range of the user is determined based at least in part upon a determination that the W-AT is operating within a home location. 38. An apparatus, comprising: processing circuitry; anda memory coupled to the processing circuitry that includes:a first set of instructions for generating a user profile with at least a profile element and a respective confidence level for the profile element, wherein the profile element corresponds to an age-range of a user of the W-AT; anda second set of instructions for receiving one or more targeted-content-messages at a wireless access terminal (W-AT) from a remote apparatus based on the profile element and the respective confidence level for presentation by the W-AT, wherein the respective confidence level for the age-range of the user is determined based at least in part upon a determination that the W-AT is operating within a home location; anda third set of instructions for sending a request for content-messages to the remote apparatus based on a first profile element and a respective first confidence level, wherein at least one targeted-content-message is received in response to the request, and wherein the at least one targeted-content-message is an advertisement. 39. A method of receiving targeted-content-messages at a wireless access terminal (W-AT), the method comprising: generating a user profile with at least a profile element and a respective confidence level for the profile element, wherein the profile element corresponds to an age-range of a user of the W-AT, and wherein the respective confidence level for the age-range of the user is based at least in part on a number of text messages that are transmitted and/or received by the W-AT; andreceiving one or more targeted-content-messages at the W-AT from a remote apparatus based on the profile element and the respective confidence level for presentation by the W-AT. 40. The method of claim 30, wherein the age-range corresponds to an age range including ages that fall below an age threshold, andwherein the number of text messages being above a text threshold corresponds to an increased value or range of values for the respective confidence level.
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