System and method for selecting sponsored images to accompany text
원문보기
IPC분류정보
국가/구분
United States(US) Patent
등록
국제특허분류(IPC7판)
G06F-017/30
G06Q-030/02
G06Q-050/00
출원번호
US-0010832
(2016-01-29)
등록번호
US-9773259
(2017-09-26)
발명자
/ 주소
Heyward, Michael
Bosma, Maarten
Brotherton, Samuel
DePue, III, Charles
Contreras, Manuel Ernesto Gomez
Evans, Chase
출원인 / 주소
WhisperText, Inc.
대리인 / 주소
White and Williams LLP
인용정보
피인용 횟수 :
0인용 특허 :
4
초록▼
A system for selecting an image to accompany text from a user in connection with a social media post. The system includes receiving text from the user; identifying one or more search terms based on the text; identifying candidate images from images in one or more image databases using the search ter
A system for selecting an image to accompany text from a user in connection with a social media post. The system includes receiving text from the user; identifying one or more search terms based on the text; identifying candidate images from images in one or more image databases using the search terms, where the candidate images comprise a sponsored image; presenting one or more candidate images to the user, where the sponsored image is presented preferentially compared to other candidate images; receiving from the user a selected image from the one or more candidate images; generating the social media post comprising the selected image and the user-submitted text; and transmitting the social media post for display.
대표청구항▼
1. A system for selecting an image to accompany text from a user in connection with a social media post, comprising a processor and a tangible storage medium, said tangible storage medium comprising code executable by the processor for performing steps comprising: a) receiving text from the user;b)
1. A system for selecting an image to accompany text from a user in connection with a social media post, comprising a processor and a tangible storage medium, said tangible storage medium comprising code executable by the processor for performing steps comprising: a) receiving text from the user;b) identifying one or more search terms based on the text;c) identifying a set of candidate images from images in one or more image databases using the search terms, where the set of candidate images comprises a sponsored image;d) eliminating an image from the set of candidate images based on an elimination factor;e) presenting at least a subset of the set of candidate images to the user, where the sponsored image is presented preferentially compared to other candidate images;f) receiving from the user a selected image from the set of candidate images;g) generating the social media post wherein the social media post is of a similar size and of a similar shape as the selected image, and wherein the social media post comprises the text displayed superimposed on the selected image; andh) transmitting the social media post for display. 2. The system of claim 1, wherein step f) further comprises storing information relating to the selected image including one or more of an image identifier, time/date of use, use occurrence, and geographic location of the user. 3. The system of claim 1, wherein the elimination factor comprises one or more of time of use of the image, date of use of the image, frequency of use of the image, and geographic location of the user. 4. The system of claim 1, wherein the user-submitted text further comprises one or more search terms and step b) comprises identifying those search terms. 5. The system of claim 1, wherein step b) comprises generating search terms based on the user-submitted text. 6. The system of claim 1, wherein step e) further comprises presenting a predetermined number of sponsored images. 7. The system of claim 1, wherein step e) further comprises presenting sponsored images in a predetermined proportion to other images. 8. The system of claim 1, wherein the selected image is the sponsored image, and further comprising step i) accounting views of the social media post by other users in connection with the sponsored image, a campaign, or a third-party associated with the sponsored image. 9. The system of claim 1, wherein the selected image is the sponsored image, and further comprising step i) receiving responses to the social media post and accounting those responses in connection with the sponsored image, a campaign, or a third-party associated with the sponsored image. 10. The system of claim 9, wherein the response comprises a like, favorite, reply, personal message, or request to chat with the user. 11. The system of claim 1, wherein the selected image is the sponsored image and further comprising: i) receiving from a second user a request to reply to the social media post and receiving text from the second user; andj) presenting one or more candidate images to the second user, where a second sponsored image is presented preferentially compared to other candidate images, and wherein the second sponsored image is linked to a sponsor or campaign associated with the sponsored image. 12. The system of claim 11, further comprising: k) receiving from the second user a second selected Image from the one or more candidate images;l) generating the social media reply post comprising the second selected image and the second user-submitted text; andm) transmitting the social media reply post for display. 13. A system for selecting an image to accompany text from a user in connection with a social media post, comprising a processor and a tangible storage medium, said tangible storage medium comprising code executable by the processor for performing steps comprising: a) receiving text and geographic location information from the user;b) identifying one or more search terms based on the text;c) identifying candidate images from images in one or more image databases using the search terms and one of the geographic location information and the time/date, where the candidate images comprise a sponsored image;d) presenting one or more candidate images to the user, where the sponsored image is presented preferentially compared to other candidate images;e) receiving from the user a selected image from the one or more candidate images and storing information relating to the selected image including one or more of an image identifier, time/date of use, use occurrence, and geographic location of the user;f) generating the social media post wherein the social media post is of a similar size and of a similar shape as the selected image, and wherein the social media post comprises the text displayed superimposed on the selected image; andg) transmitting the social media post for display. 14. The system of claim 13, wherein the selected image is the sponsored image and further comprising: h) receiving from a second user a request to reply to the social media post and receiving text from the second user; andi) presenting one or more candidate images to the second user, where a second sponsored image is presented preferentially compared to another candidate images, and wherein the second sponsored image is linked to a sponsor or campaign associated with the sponsored image. 15. The system of claim 14, further comprising: j) receiving from the second user a second selected image from the one or more candidate images;k) generating the social media reply post comprising the second selected image and the second user-submitted text; andl) transmitting the social media reply post for display.
Jackson, Todd; Bunner, Andrew A.; Steiner, Matthew S.; Pongsajapan, John; Cheng, Jessica Shih-Lan; Ho, Edward S.; McBride, Sean E., Recommending posts to non-subscribing users.
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