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A soft-sided insulated container assembly is made of a flexible wall structure that is movable between a collapsed position and a deployed position. In one variation of the deployed position it resembles a tote-bag; in another variation of folding the deployed position corresponds to a generally box

A soft-sided insulated container assembly is made of a flexible wall structure that is movable between a collapsed position and a deployed position. In one variation of the deployed position it resembles a tote-bag; in another variation of folding the deployed position corresponds to a generally box-like shape. The container includes a self-inflating wall structure that has an inner layer or skin, an outer layer or skin, and a resilient, open-cell insulating layer trapped between the two skins. A valve governs the ability to take in or to expel air. The outer layer may be thicker and more robust that the inner layer, the better to resist abrasion or punctures. The inner layer may be reflective. There may be a removable internal liner. That liner may be transparent.

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1. An inflatable soft-sided insulated container, comprising: an inflatable wall structure having an inside skin; an outside skin; and a layer of foam insulation captured between said inside skin and said outside skin;said wall structure having a pre-defined fold location at which said wall structure

1. An inflatable soft-sided insulated container, comprising: an inflatable wall structure having an inside skin; an outside skin; and a layer of foam insulation captured between said inside skin and said outside skin;said wall structure having a pre-defined fold location at which said wall structure is foldable into panels defining an enclosure having an insulated chamber defined therewithin;said wall structure having a closure governing access to said insulated chamber;said wall structure having releasable securements mounted at opposite ends of said closure;said securements being configured and operable to retain said enclosure in a six-sided box shape;said enclosure has a bottom wall, a top wall, a front wall, a back wall, a first end wall and a second end wall;said wall structure has a first edge, and a second edge, said first edge being opposed to said second edge;said first and second edges having respective opposed halves of a zipper mounted thereto, said zipper defining said closure; andwhen said wall structure is folded into said six-sided box shape, flaps extend from said top wall and from said bottom wall, said flaps having respective tips; and said securements tie said respective tips of said flaps of said top wall and said bottom wall together. 2. The inflatable, soft-sided insulated container of claim 1 wherein: when said wall structure is folded into said six-sided box shape, said zipper runs centrally along said top wall; said flaps are triangularly folded flaps;said zipper terminates at said respective tips of said flaps; a first of said securements is mounted at said tip of one of said folded flaps, and a second of said securements is mounted at said tip of a second of said folded flaps. 3. The inflatable, soft-sided insulated container of claim 1 wherein weldments made in said wall structure form said pre-defined fold locations. 4. The inflatable, soft-sided insulated container of claim 1 wherein handles are mounted to each of said front wall and said back wall. 5. The inflatable, soft-sided insulated container of claim 4 wherein each of said front and back walls is reinforced by a doubler, and said handles are mounted to said doublers respectively. 6. The inflatable, soft-sided insulated container of claim 1 wherein said wall structure is selectively inflatable and deflatable, and when deflated, said wall structure is formed into a roll. 7. The inflatable soft-sided insulated container of claim 1 wherein said container has an outlet by which to permit said inflatable wall structure to be deflated. 8. An inflatable soft-sided insulated container, comprising: an inflatable wall structure having an inside skin; an outside skin; and a layer of foam insulation captured between said inside skin and said outside skin;said inflatable wall structure being bonded together to form an insulated chamber therewithin;pre-defined fold locations formed in said inflatable wall structure, at which said inflatable wall structure is folded;weldments made in said inflatable wall structure form said pre-defined fold locations;in a first folded position of said inflatable wall structure at said pre-defined fold locations said inflatable wall structure and said insulated chamber have a six-sided box shape;in a second folded position of said inflatable wall structure at said pre-defined fold locations said inflatable wall structure and said insulated chamber have a tote bag shape that is different from said six-sided box shape;said inflatable wall structure having a closure governing access to said insulated chamber;said inflatable wall structure having releasable securements mounted at opposite ends of said closure;said securements being configured and operable to retain said inflatable wall structure in said six-sided box shape. 9. The inflatable, soft-sided insulated container of claim 8 wherein said inside skin and said outside skin are welded together about their respective peripheries. 10. The inflatable soft-sided insulated container of claim 9 wherein said container has an inlet to permit said inflatable wall structure to be self-inflating. 11. The inflatable, soft-sided insulated container of claim 8 wherein, said enclosure has a bottom wall, a top wall, a front wall, a back wall, a first end wall and a second end wall;said wall structure has a first edge, and a second edge, said first edge being opposed to said second edge;said first and second edges having respective opposed halves of a zipper mounted thereto, said zipper defining said closure; andsaid top wall, said bottom wall, said first end wall and said second end wall are centrally foldable to permit said wall structure to be formed into said tote-bag shape. 12. The inflatable, soft-sided insulated container of claim 8 wherein, when deflated, said wall structure is formed into a roll. 13. The soft-sided insulated container of claim 8 wherein said foam insulation layer includes a resilient open-cell foam. 14. An inflatable soft-sided insulated container, comprising: an inflatable wall structure having an inside skin; an outside skin; and a layer of foam insulation captured between said inside skin and said outside skin;said inflatable wall structure having weldments at pre-defined fold locations at which said wall structure is folded;said inflatable wall structure being bonded together to define an insulated chamber therewithin;said inflatable wall structure having a closure governing access to said insulated chamber;said container has a collapsed, deflated, position;said container has a first deployed position in which folds at said pre-determined fold locations form said inflatable wall structure and said insulated chamber into a deployed, inflated, six-sided box shape;said container has a second deployed position in which said folds at said pre-determined fold locations form said inflatable wall structure and said insulated chamber into a deployed, inflated, tote bag shape, said second deployed position being different from said first deployed position and being an alternate thereto;said inflatable wall structure having releasable securements mounted at opposite ends of said closure; and said securements being configured and operable to retain said inflatable wall structure in said six-sided box shape. 15. The inflatable soft-sided insulated container of claim 14 wherein said container has an inlet to permit said inflatable wall structure to be self-inflating. 16. The soft-sided insulated container of claim 14 wherein said inflatable wall structure includes a valve operable to permit at least one of (a) inflation thereof; and (b) deflation thereof. 17. The inflatable, soft-sided insulated container of claim 14 wherein said inside skin and said outside skin are welded together about their respective peripheries; said wall structure is selectively inflatable and deflatable; and, when deflated, said wall structure is formable into a roll. 18. The inflatable, soft-sided insulated container of claim 14 wherein: said enclosure has a bottom wall, a top wall, a front wall, a back wall, a first end wall and a second end wall;said wall structure has a first edge, and a second edge, said first edge being opposed to said second edge;said first and second edges having respective opposed halves of a zipper mounted thereto, said zipper defining said closure; andsaid top wall, said bottom wall, said first end wall and said second end wall are centrally foldable to permit said wall structure to be formed into a tote-bag configuration. 19. The inflatable, soft-sided insulated container of claim 14 wherein: said enclosure has a bottom wall, a top wall, a front wall, a back wall, a first end wall and a second end wall;said wall structure has a first edge, and a second edge, said first edge being opposed to said second edge;said first and second edges mate to define said closure; andwhen said wall structure is folded into said six-sided box shape, flaps extend from said top wall and from said bottom wall; and said securements tie said respective tips of said flaps of said top wall and said bottom wall together. 20. An inflatable soft-sided insulated container, comprising: an inflatable wall structure having an inside skin; an outside skin; and a layer of foam insulation captured between said inside skin and said outside skin;said wall structure having a pre-defined fold location at which said wall structure is foldable into panels defining an enclosure having an insulated chamber defined therewithin;said wall structure having a closure governing access to said insulated chamber;said wall structure having releasable securements mounted at opposite ends of said closure;said securements being configured and operable to retain said enclosure in a six-sided box shape;said inside skin and said outside skin are welded together about respective peripheries thereof;weldments made in said wall structure form said pre-defined fold locations;said inflatable wall structure includes a resilient open-cell foam, is self-inflating, and has an outlet by which to permit said inflatable wall structure to be deflated;said wall structure has a first edge, and a second edge, said first edge being opposed to said second edge;said first and second edges having respective opposed halves of a zipper mounted thereto, said zipper defining said closure;said container is configurable between a collapsed, deflated, position; a deployed, inflated configuration corresponding to said six-sided box shape; and a deployed, inflated, tote bag configuration;said top wall, said bottom wall, said first end wall and said second end wall are centrally foldable to permit said wall structure to be moved into said tote-bag configuration;in said six-sided box shape, said enclosure has a bottom wall, a top wall, a front wall, a back wall, a first end wall and a second end wall;when said wall structure is folded into said six-sided box shape, flaps extend from said top wall and said bottom wall, and said securements tie respective tips of said flaps of said top wall and said bottom wall together;when said wall structure is folded into said six-sided box shape, said zipper runs centrally along said top wall; and said flaps are triangularly folded flaps; andsaid zipper terminates at tips of said triangularly folded flaps; a first of said securements is mounted at a tip of one of said folded flaps, and a second of said securements is mounted at a tip of a second of said folded flaps.