초록 ▼

○ 한국 밤은 알이 크고 노란 색을 띠는 장점이 있으므로 제과용 원료로 사용하는 것이 바람직함. 일본에는 깐밤 수출이 지속되도록 유지하고, 다른 나라에는 고급 제과 원료로 공급하는 방안이 필요함. 현지 진출한 식품업체와 협력하는 방안을 추진한 결과 일본, 대만, 중국, 홍콩 등의 현지 조사 및 기호도 조사를 실시하였음.
○ 떫은감 감말랭이는 외국에서 선호도가 높으나 냉동유통해야 하는 문제가 있음. 이를 위한 기술개발이 과제이므로 특허 10-1555684, 10-619065 등록하였으며, 출원 10-2015-0179264, 10

○ 한국 밤은 알이 크고 노란 색을 띠는 장점이 있으므로 제과용 원료로 사용하는 것이 바람직함. 일본에는 깐밤 수출이 지속되도록 유지하고, 다른 나라에는 고급 제과 원료로 공급하는 방안이 필요함. 현지 진출한 식품업체와 협력하는 방안을 추진한 결과 일본, 대만, 중국, 홍콩 등의 현지 조사 및 기호도 조사를 실시하였음.
○ 떫은감 감말랭이는 외국에서 선호도가 높으나 냉동유통해야 하는 문제가 있음. 이를 위한 기술개발이 과제이므로 특허 10-1555684, 10-619065 등록하였으며, 출원 10-2015-0179264, 10-2017-0083536 등을 하였음.
○ 표고버섯은 일본과 홍콩이 유망한 시장임. 중국산과 차별되도록 원목재배 표고버섯을 중심으로 안전성을 강조하는 마케팅이 필요함. 표고버섯을 활용한 다양한 가공제품 개발도 과제로 수행한 결과 특허 출원 10-2017-0067660과 표고버섯차, 원형 유지 저온진공건조제품 등을 개발하였음.
○ 산양삼은 중국과 베트남이 유망한 시장임. 중국에는 안전성을 강조하는 마케팅이 필요하고 북미 화기삼, 중국 삼과 차별화하는 전략으로 현지에서 요구하는 산양삼주와 신선편이 세척 산양삼상품 제조공정을 확립하였음. 특허출원 10-2017-0083538, 주요단기 임산물 일본 수출 가능성 논문게재와 국내 및 국제학술대회 발표를 5건 발표하였음.
(출처: 보고서 요약서 5p)

Abstract ▼

○ Establishment of pre-treatment process technology after harvesting such as production, processing, distribution, storage and logistics for domestic non-timber forest products (basic design and 1 of patent registration)
○ Establishment and proposal of process and facility design for maintenance

○ Establishment of pre-treatment process technology after harvesting such as production, processing, distribution, storage and logistics for domestic non-timber forest products (basic design and 1 of patent registration)
○ Establishment and proposal of process and facility design for maintenance of loss quality (analysis of microorganism, residual pesticide and internal quality, 1 of patent application)
○ Carrying out process establishment and facility design for harvesting-transporting-storing-preprocessing–packaging-storage-distribution (analysis of internal quality and appearance, presentation of sensory evaluation result, 1 of patent registration and 1 of patent application)
○ Research on products packaging for long-distance distribution (packing method for each item, patent application and registration and application for practical use)
○ Development of local adaptive product such as fresh food or processed products for exploitation of export markets (6 of patent application and 1 of patent registration)
○ Production, distribution and importㆍexport of non-timber forest products
chestnut has been a major export item in the past, but now exports are declining as output decreases. In the Japanese market, there is a still demand for Korean chestnut, but it does not meet the demand. Difficulties in exporting chestnuts include difficulty in securing fresh raw materials, loss of confidence in buyers due to changes in export unit prices, lack of peeling ability, lack of high value-added processed goods. persimmon was recognized as a high - income crop and the size of cultivation increased. Recently, the export of dry persimmon is increasing, mainly exported to Vietnam. persimmon export has problems such as low recognition abroad, difficulties in freezing distribution, problems in customs clearance, lack of awareness of producers and exporters. The annual production of jujube has increased by 7.4% over the last 10 years. exports are not very large, but they are exported to Japan. Export of shiitake mushrooms has a negative impact on domestic production of raw materials, lack of differentiation strategies, and insufficient supply of products in line with buyer demand. The export of wild-stimulated ginseng is not much, but it is mainly export to Vietnam and USA. There is a problem of exporting due to lack of awareness of wild-stimulated ginseng, lack of differentiation, lack of processing facilities, lack of awareness of producers for export.
○ Non-Timber Forest Products Market Survey about Japan
In Japan, chestnut imports account for 60 percent of consumption. According to Japanese consumer surveys in 2013, they prefer a chestnuts, which has a tall and yellow color. Korean chestnut have the same characteristics. It is possible to check the possibility of export of Japan.
As the production persimmon decreased significantly, the production dried persimmon decreased as well. persimmon is consumed variously for snacks and dessert. To approach the market, it is necessary to reduce prices through small-sized packages, transparent P film packaging, and improve reliability through marking the producer name. Shiitake mushrooms are commonly used for various purposes such as soups, fried and fried rice. Due to the increase in dual-income and single-income families, there are many small-sized packages and vacuum-packed products. To investigate the export possibility of processed products of non-timber forest products, tasting survey was conducted with Japanese consumers who participated in the 「FOODEX JAPAN」.
As a result of the survey, the chestnut bread, mushroom snack, and persimmons chips were well-received by likehood and purchasing physician.
Conjoint analysis was used to analyze the preference of non-timber forest products of Japanese housewives by property. There was a clear preference difference in forest property and level.
Korean products are preferred over Chinese ones, but their competitiveness is somewhat lower than that of Japanese ones. Japanese housewives were not sensitive to price and responded more sensitively to other attribute changes
○ Non-Timber Forest Products Market Survey about Taiwan
Taiwan's dependence on imports is high because of the shortage of production compared to the demand for the chestnut. Chestnuts are mainly consumed for raw, baking, cooking. There is an opportunity for export shiitake mushrooms. because Taiwan prohibits the import of Chinese one. The imports of Korean dried shiitake mushrooms have been decreasing since 2012. The import of raw shiitake mushrooms are not very high because the customs procedure is difficult. There is a high preference for shiitake mushrooms with a strong aroma. Korean ginseng is recognized as a high-quality health food, has high recognition, and is distributed to department stores and traditional markets. Taiwanese buy a lot of health food, and the preference of ginseng is high. For that reason, it should be promoted as a high-quality strategy. Consumer survey shows that Taiwanese consumers prefer good quality, low price, and imported goods for reasons of purchasing imported non-timber forest products. Korean non-timber forest products showed lower preference than Japanese ones due to their high price and safety. Efforts should be made to manage the safety of exported non-timber forest products.
○ Non-Timber Forest Products Market Survey about China
China is the largest exporter of chestnuts and exports to more than 40 countries around the world.
The chestnuts is mainly spent on roast chestnuts, which accounts for 60-70% of the chestnut consumption. Various chestnuts products are sold at discount stores. The production of persimmon grows at an average annual rate of 6.4% and the cultivation area also steadily increases. Exports have declined since peaking at 11,603 tons in 2005. Exports of dried shiitake mushrooms rise every year. The consumption of shiitake mushrooms increases rapidly with the recognition that its healthy foods.
Jujube grows rapidly, with cultivated area and production showing annual growth rate of over 10%. Emerging technologies such as new product breeding technology, poultry farming technology, and facility cultivation technology have been widely applied to increase production volume and profitability. Consumers consume jujube in winter season. It is mainly used for boiling or for snacking. Preference survey on processed products of non-timber forest products showed high preference for roast chestnut, shelled chestnut and chestnut bread. and Shiitake mushroom source, dried persimmons, ice ripe persimmon, and korea wild-stimulated ginseng drink preferences were high. Consumers' preference for Chinese products is high, but it can be overcome by improving quality and packaging.
○ Non-Timber Forest Products Market Survey about Hong Kong
Hong Kong has more than 95% dependence on agro-food imports. Hong Kong consumers like to eat, spend on their favorite things, enjoy tasting, eating out and taking out. and has interest in healthy foods and well-being increases. Shiitake mushrooms are not produced and depend entirely on imports. Most of them are imported from China. Hong Kong Cantonese cuisine is preferred to export raw as it is preferred to save raw materials. Shiitake mushrooms Natural seasonings, shiitake mushrooms laver and other products need to develop. In Hong Kong, ginseng is popular as a health food. There are many North American and Chinese products sold. Korean ginseng is highly recognized but has lost its market share due to the negative recognition that there is a 'heat transfer effect'. To export wild-stimulated ginseng to Hong Kong, need to raise awareness and publicity. It is necessary to make an effort to show the buyer the production site of wild-stimulated ginseng. It is necessary to endeavor to eliminate the misunderstanding of 'heat transfer effect' backed by food science research showing superiority of wild-stimulated ginseng.
○ Non-Timber Forest Products Market Survey about Vietnam
In Vietnam, consumer needs are heightened by the wealthy population and rising household income, premium food consumption increases. As the demand for health food increases, the size of the market grows and the demand for food safety increases.
In Vietnam, most shiitake mushrooms depend on imports. Shiitake mushrooms belong to high quality foods and are used as festive and party foods. Ginseng imports increased with the growth of the health functional food market. As in 2013, 95.5% of Vietnam's imports of ginseng are from Korea and are popular with a variety of supplements. wild-stimulated ginseng needs a different method to show different quality and efficacy from ginseng product.
○ Export Strategy for Non-Timber Forest Products
SWOT analysis of non-timber forest products exports was conducted. It is strong in the production of clean non-timber forest products, the ability to develop high value-added finished products, and government export support. Weaknesses include small farmer’s aging trends, difficulty in securing stable exports, low cost competitiveness with high production costs, and lack of overseas marketing capabilities. Opportunities include the proximity to the Chinese market, the rise of the Southeast Asian market, the spread of food culture through the Korean Wave, the use of FTA, and the reduction of tariffs. Threats include the prospect of abolishing export subsidies, strengthening foreign food safety standards, and competing with China. The problem of export support policy is that only export-oriented products are supported, lack of export performance management, lack of link between export- specialized region and export-leading organization, lack of export infrastructure support, short-term overseas promotion business, limited exporters. In order to develop export-specialized non-timber forest product varieties and to develop commercialization, overseas market research institute, exporters, producers and R & D research institutes cooperate to develop new markets and provide information, develop leading technology of export process, support research on wild-stimulated ginseng efficacy research, Development of varieties and peeling technologies, development of various processed products, and establishment of advanced agricultural technologies and cooperation. The following are the export marketing plans for chestnut to each country. We need to improve our export base for Japan, maintain stable volume, and improve peeling chestnut quality. need to develop high-quality processed products through cooperation with confectionery companies and export them to China. Exporting raw materials for confectionery and developing processed products for Taiwan, Hong Kong and Vietnam.
The following are the export marketing plans for each country by persimmon.
Developed small-scale product for Japan, Securing frozen distribution facilities for China, Development of healthy-style dessert for Taiwan, Developed healthy desserts and secured frozen distribution facilities for Hong Kong, Securing freezing distribution facilities and developing products at room temperature for Vietnam.
The following are the export marketing plans for each country by shiitake mushroom.
Maintain stable volume for Japan, Emphasizing safety for China, Emphasis on origin and wood-cultivate shiitake mushroom Commercialization for Taiwan, Emphasize differentiation and safety from China and Delivery of high-quality food materials, development Shiitake mushrooms Natural seasonings, shiitake mushrooms laver for Hong Kong, Emphasis on differentiation and origin from China for Vietnam.
The following are the export marketing plans for each country by wild-stimulated ginseng. Exported processed goods and affiliated with restaurants for Japan, Emphasizing safety for China, Differentiated from Panax quinquefolium, presented efficacy and functionality, developed easy-to-eat processed products for Hong Kong, Excessive competition and differentiation from ginseng for Vietnam.
It is necessary to transfer the processing technology and support the overseas market development efforts by selecting the hope companies for the export of the processed products.
(출처: Summary 11p)

목차 Contents

• 표지 ... 1
• 제 출 문 ... 3
• 보고서 요약서 ... 5
• 요약문 ... 7
• SUMMARY ... 11
• CONTENT ... 16
• 목차 ... 17
• 제1장. 연구개발과제의 개요 ... 19
• 제1절. 연구개발 목적 ... 19
• 제2절. 연구개발의 필요성 ... 19
• 제3절. 연구개발 범위 ... 24
• 제2장. 국내외 기술 개발 현황 ... 27
• 제1절. 세계적 수준 ... 27
• 제2절. 국내수준 ... 27
• 제3절. 국내․외의 연구현황 ... 28
• 제4절. 향후 전망 ... 28
• 제5절. 선행연구검토 ... 29
• 제3장 연구 수행 내용 및 성과 ... 30
• 제1절. 신선 임식품 산지에서 장거리 소비지 까지 통합형 Food System 공정분석 ... 30
• 제2절. 신선임산물 수배송 시스템에서의 위해 환경 분석 ... 91
• 제3절. FTA 확대에 대응한 임식품 고부가 수출전략 임산물 거점 친환경 복합 가공처리 확립 ... 122
• 제4절. 식품기업이 참여한 수출시장 개척 가능한 현지 적응형 신상품 개발 ... 159
• 제5절. 우리나라 단기임산물 생산ㆍ유통 및 수출입 실태 ... 182
• 제6절. 일본의 임산물 시장조사 ... 218
• 제7절. 대만의 임산물 시장조사 ... 264
• 제8절. 중국의 임산물 시장조사 ... 291
• 제9절. 홍콩의 임산물 시장 조사 ... 348
• 제10절. 베트남의 임산물 시장조사 ... 359
• 제11절. 단기임산물 수출 전략 ... 374
• 제4장. 목표 달성도 및 관련 분야 기여도 ... 390
• 제5장. 연구개발성과의 활용계획 ... 393
• 제6장. 연구 과정에서 수집한 해외 과학기술 정보 ... 394
• 제 1절. 중국(북경) 단기임산물 유통현황 및 소비형태 파악 ... 394
• 제 2절. 중국(상해) 단기임산물 유통현황 및 소비형태 파악 ... 404
• 제 3절. 일본내(도쿄, 오사카) 단기임산물 유통체계 및 소비형태 파악 ... 413
• 제 4절. 대만 내(타이페이) 단기임산물의 유통체계 및 소비형태 파악 ... 419
• 제 5절. 홍콩, 베트남 산양상 시장조사 ... 428
• 제 6절. 일본 소비자 단기임산물 제품 홍보 및 기호도 조사 ... 437
• 제 7절. 일본 소비자 단기임산물 제품 기호도 조사 ... 450
• 제7장. 연구개발성과의 보안등급 ... 457
• 제8장. 국가과학기술종합정보시스템에 등록한 연구시설·장비 현황 ... 458
• 제9장. 연구개발과제 수행에 따른 연구실 등의 안전 조치 이행 실적 ... 459
• 제10장. 연구개발과제의 대표적 연구 실적 ... 461
• 제11장. 기타 사항 ... 463
• 제12장. 참고 문헌 ... 464
• 끝페이지 ... 468