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NTIS 바로가기International journal of costume and fashion, v.12 no.1, 2012년, pp.1 - 10
Kirn, Ji-Young (Dept. of Clothing & Textiles, Hanyang University) , Park, Ah-Leum (Dept. of Clothing & Textiles, Hanyang University) , Cho, Hyun-Kyung (Dept. of Clothing & Textiles, Hanyang University) , Lee, Kyu-Hye (Dept. of Clothing & Textiles, Hanyang University)
This study is to examine whether those who have experiences of living abroad are influenced by overseas culture in their seeking of clothing benefits and brand attitude, to analyze and summarize the differences from those who have no such experience, and to ultimately present marketing opportunities...
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