The effects of nonverbal advertising with the impact on consumers’ buying action (Centering print advertising cases of Millet’s climbing boots) The effects of nonverbal advertising with the impact on consumers’ buying action (Centering print advertising cases of Millet’s climbing boots)
For effective advertising, where we should focus, on visual or text , had been discussed for a long time since the origin of advertising. But it must be considered further in the aspect that consumers are not affected simply by this kind of matter on the weight. Thus this study has been done to find out the effect of nonverbal impactful advertising and another on consumers. Centering the advertising cases of Millet's climbing boots using the nonverbal impactful advertising, the survey for consumers was done with comparing other companies' advertising. I tried to understand the effect on consumers' action through researching mainly on the items such as concentration, comprehension, cognition, preference, purchasing desire and ability conveying messages .In Millet's advertising which has minimal text and moderated visual , much higher result was found on all the items comparing with competitive companies'. In conclusion, we could find out nonverbal impactful advertising is more effective in conveying information and attracts more attention from consumers than verbal impactful advertising through this study. Primarily consumers go through data processing about a brand through visual and make decisions in the middle of the process.
For effective advertising, where we should focus, on visual or text , had been discussed for a long time since the origin of advertising. But it must be considered further in the aspect that consumers are not affected simply by this kind of matter on the weight. Thus this study has been done to find out the effect of nonverbal impactful advertising and another on consumers. Centering the advertising cases of Millet's climbing boots using the nonverbal impactful advertising, the survey for consumers was done with comparing other companies' advertising. I tried to understand the effect on consumers' action through researching mainly on the items such as concentration, comprehension, cognition, preference, purchasing desire and ability conveying messages .In Millet's advertising which has minimal text and moderated visual , much higher result was found on all the items comparing with competitive companies'. In conclusion, we could find out nonverbal impactful advertising is more effective in conveying information and attracts more attention from consumers than verbal impactful advertising through this study. Primarily consumers go through data processing about a brand through visual and make decisions in the middle of the process.
※ AI-Helper는 부적절한 답변을 할 수 있습니다.