Many areas of digital broadcasting raise concerns about unauthorised reuse of content. Proposals exist in the United States and Europe for applying content control technologies to free-to-air digital television to limit the reuse of broadcast content. These proposals have implications for regulatory options, and for the social and cultural position of television in countries such as Korea. Each proposal also demonstrates the importance of current issues in copyright reform for questions of media law and policy. By examining the history andcurrent status of the CPCM(Content Protection and Copy Management) standard being developed in Europe, this paper suggests that Korean regulators are likely to face similar calls for action on digital broadcast content and the purpose of this paper is to identify different legislative and regulatory approaches and to discuss them in the light of previous experiences with TPM legislation in the U.S. and in Europe. Ultimately, the paper seeksto formulate basic design (or best practice) principles and to sketch the contours of a model law that aims to foster innovation in the digitally networked environment and minimize frequently observed spillover effects of TPM legislation.