The purpose of this exploratory study is to explore the feasibility of space tourism, as an emerging market. The research was conducted in two way- steps with two methodologies, to two groups. First, mini-delphi method is applied to potential space tourism suppliers. Interviews with travel agents was conducted to clarify the commercial feasibility of space tourism. Results revealed that as long as reasonable price and safety are guaranteed, the space tourism product will be positively considered as the portfolio of rich market product. Also support from government and cooperation with advertisement and event company will accelerate the market growth. Secondly, more focusing on the safety problem in space tourism commercialization, survey with potential space tourist was deployed to verify relation with the risk perception, space tourism attitude and TAS(thrill and adventure seeking). Results said that as long as potential space tourists have a willingness to take a risk and have a thrill-adventure-seeking tendency, they will form favorable space tourism attitude. This research is expected to give an attention to the space tourism market and also give a business portfolio for the travel agency in upcoming mass market.
The purpose of this exploratory study is to explore the feasibility of space tourism, as an emerging market. The research was conducted in two way- steps with two methodologies, to two groups. First, mini-delphi method is applied to potential space tourism suppliers. Interviews with travel agents was conducted to clarify the commercial feasibility of space tourism. Results revealed that as long as reasonable price and safety are guaranteed, the space tourism product will be positively considered as the portfolio of rich market product. Also support from government and cooperation with advertisement and event company will accelerate the market growth. Secondly, more focusing on the safety problem in space tourism commercialization, survey with potential space tourist was deployed to verify relation with the risk perception, space tourism attitude and TAS(thrill and adventure seeking). Results said that as long as potential space tourists have a willingness to take a risk and have a thrill-adventure-seeking tendency, they will form favorable space tourism attitude. This research is expected to give an attention to the space tourism market and also give a business portfolio for the travel agency in upcoming mass market.
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