The present study and the distribution structure of the diamond industry in South Korea about the reality was an attempt to improve the study, the starting point for the rough and polished diamond market, the uniqueness of the South Korea match was to seek to focus on strategic marketing. To this end, the following detailed research agenda setting and the diamond industry and target country studies were performed. First, the theoretical background, through the marketing activities in several important dimensions and concepts through the diamonds of the uniqueness of the product types and products were discussed. Second, the market demand through the active management of the general concept of becoming a marketing and looking out through the definition of marketing reality and diamond jewelry market was approaching. Analyzing the results of this study demonstrate that a diamond gives marketers implications are as follows. First, the importance of store management evaluation store atmosphere, reputation, design, the display shows the image with the highest average market is being evaluated as the most important factor. Second, a competent professional salesperson in the field is essential to increase the revenue.
The present study and the distribution structure of the diamond industry in South Korea about the reality was an attempt to improve the study, the starting point for the rough and polished diamond market, the uniqueness of the South Korea match was to seek to focus on strategic marketing. To this end, the following detailed research agenda setting and the diamond industry and target country studies were performed. First, the theoretical background, through the marketing activities in several important dimensions and concepts through the diamonds of the uniqueness of the product types and products were discussed. Second, the market demand through the active management of the general concept of becoming a marketing and looking out through the definition of marketing reality and diamond jewelry market was approaching. Analyzing the results of this study demonstrate that a diamond gives marketers implications are as follows. First, the importance of store management evaluation store atmosphere, reputation, design, the display shows the image with the highest average market is being evaluated as the most important factor. Second, a competent professional salesperson in the field is essential to increase the revenue.
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