This study was designed for studying marketing strategies for fostering incentive tour in Jeju Island. For this purpose of study, the study includes literature review and theoretical models which were developed earlier in the other studies. Several results are revealed. The marketing mix procedure for incentive tour includes product and service factors. For product mix strategies for incentive tour, Jeju island may provide variety of tourist attractions by including other tourist attractions in Jeju as well as inland. The price for incentive tour may be higher than other tour products. The placement of incentive tour is mostly done by travel agents. For that, strong partnership with them are strongly suggested. Promotion by improving image of the destination is also suggested.
This study was designed for studying marketing strategies for fostering incentive tour in Jeju Island. For this purpose of study, the study includes literature review and theoretical models which were developed earlier in the other studies. Several results are revealed. The marketing mix procedure for incentive tour includes product and service factors. For product mix strategies for incentive tour, Jeju island may provide variety of tourist attractions by including other tourist attractions in Jeju as well as inland. The price for incentive tour may be higher than other tour products. The placement of incentive tour is mostly done by travel agents. For that, strong partnership with them are strongly suggested. Promotion by improving image of the destination is also suggested.
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