We can find that ‘sermon’ is used negatively in Korea’s society. Saying “Don’t preach”, can be seen as an expression of how stubborn and priggery people are. Like this,the reason why today’s audience are so negative about sermons, is because preachers unilaterally claim their opinions. Sermons made without understanding the audience, but insisting the preacher’s thoughts are hostile to the audience. They negate authority and dislike listening to sermons because identification is not made between them. Of people who appear in the Bible, we need to study about Judas, who succeeded in identification with the audience. He persuaded his brothers and Joseph, who had a grudge against Judas’brothers and father. He did not learn any skills of convincing, but was able to persuade these people by understanding their thoughts and identifying with them. The preacher must understand the audience and preach what their can hear. Because the preacher can convince the audience, one of the most important keywords in modern rhetorics is identification. The audience listen when identification happens between the audience and preacher. In today’s Korean churches, we have to figure out today’s Korean audience,to capture them. The Korean audience share the traditional emotion of ‘affection’, so sermons must be delivered by appealing ‘affection’. Korea’s ‘Affection’ can be said as a warm heart, something totally different from love or mercy. To Koreans who share this warm heart, sermons not made of keen and sharp reason, but delivered by appealing to warm emotions are appropriate and needed. A sermon delivered with a mother’s heart which can embrace the audience can persuade them.
We can find that ‘sermon’ is used negatively in Korea’s society. Saying “Don’t preach”, can be seen as an expression of how stubborn and priggery people are. Like this,the reason why today’s audience are so negative about sermons, is because preachers unilaterally claim their opinions. Sermons made without understanding the audience, but insisting the preacher’s thoughts are hostile to the audience. They negate authority and dislike listening to sermons because identification is not made between them. Of people who appear in the Bible, we need to study about Judas, who succeeded in identification with the audience. He persuaded his brothers and Joseph, who had a grudge against Judas’brothers and father. He did not learn any skills of convincing, but was able to persuade these people by understanding their thoughts and identifying with them. The preacher must understand the audience and preach what their can hear. Because the preacher can convince the audience, one of the most important keywords in modern rhetorics is identification. The audience listen when identification happens between the audience and preacher. In today’s Korean churches, we have to figure out today’s Korean audience,to capture them. The Korean audience share the traditional emotion of ‘affection’, so sermons must be delivered by appealing ‘affection’. Korea’s ‘Affection’ can be said as a warm heart, something totally different from love or mercy. To Koreans who share this warm heart, sermons not made of keen and sharp reason, but delivered by appealing to warm emotions are appropriate and needed. A sermon delivered with a mother’s heart which can embrace the audience can persuade them.
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