• 검색어에 아래의 연산자를 사용하시면 더 정확한 검색결과를 얻을 수 있습니다.
  • 검색연산자
검색연산자 기능 검색시 예
() 우선순위가 가장 높은 연산자 예1) (나노 (기계 | machine))
공백 두 개의 검색어(식)을 모두 포함하고 있는 문서 검색 예1) (나노 기계)
예2) 나노 장영실
| 두 개의 검색어(식) 중 하나 이상 포함하고 있는 문서 검색 예1) (줄기세포 | 면역)
예2) 줄기세포 | 장영실
! NOT 이후에 있는 검색어가 포함된 문서는 제외 예1) (황금 !백금)
예2) !image
* 검색어의 *란에 0개 이상의 임의의 문자가 포함된 문서 검색 예) semi*
"" 따옴표 내의 구문과 완전히 일치하는 문서만 검색 예) "Transform and Quantization"
쳇봇 이모티콘
ScienceON 챗봇입니다.
궁금한 것은 저에게 물어봐주세요.

논문 상세정보

루머 유형에 대한 기업의 대응전략

Coping Strategy Considering Rumor Type

상품학연구 v.36 no.5 , 2018년, pp.91 - 95   http://dx.doi.org/10.36345/kacst.2018.36.5.010

Fake news has become a hot topic in South Korea and the United States. Fake news sometimes doesn't end in one of many news stories. It can have a very serious negative effect on the situation. In elections, election candidates change to fake news. Companies go bankrupt due to fake news in corporate management. The negative impact of fake news is beyond imagination. Fake news continues to appear. Even mainstream media is often known as the origin of fake news. Rumors and fake news are similar. misinformation leads to strange judgments. One cannot blame the uncontrollable rumors. Rumor is that despite the regulation, it is constantly appealing. In the end, a reasonable response strategy is needed. In many cases, rumors are spread further due to incorrect responses. In many cases, the spread of rumors is neglected, resulting in irreversible disasters. This study was divided into the strategy of silence and denial and refutation. As a results, concerning negative rumors associated with products, we have confirmed that active denial and refutation strategies are more reasonable than silent strategies. However, there was no difference between a silent and a denial and a refutation strategy for negative rumors involving companies. If you don't think about the statistical significance, There was also evidence that silence could be more reasonable than denial and refutation in relation to a company.

참고문헌 (0)

  1. 이 논문의 참고문헌 없음

이 논문을 인용한 문헌 (0)

  1. 이 논문을 인용한 문헌 없음


원문 PDF 다운로드

  • KCI :

원문 URL 링크

  • 원문 URL 링크 정보가 존재하지 않습니다.
상세조회 0건 원문조회 0건

DOI 인용 스타일