As the products of mass media, such as drama, movies, and commercial advertisements, have grown and entertained us, they induce people to visit the locations where they were filmed. However, little has been known what effects exist in movie or television-induced locations on tourism. The purpose of ...
As the products of mass media, such as drama, movies, and commercial advertisements, have grown and entertained us, they induce people to visit the locations where they were filmed. However, little has been known what effects exist in movie or television-induced locations on tourism. The purpose of this study was to investigate the effects on tourism through locations induced by drama, movies, and commercial advertisements. More specifically, this study examined the relationships between the perceptions of movie or television-induced images, the perceptions of movie or television-induced attributes, the perceptions of destination attributes and movie or television-induced destination images on tourism. This investigation was also to delineate how destination images influenced destination preferences with respect to types of movie or television-induced images (e.g., drama, movies, and commercial advertisements) and location scenes (e.g., natural, urban, artificial). Self-administrated questionnaires developed to achieve the purposes of this research were disseminated and collected during the event of the 8th Busan International Movie Festival from October 2nd to October 10th, 2003. Total of 800 data were collected, however, 721 data (90%) were used for this study because some (72, 10%) were insincere responses. Descriptive analyses were employed to overview the general outcomes of results. In addition, several statistical tests, such as factor, ANOVA, and Multiple regression, were conducted to identify whether statistical associations exist among variables. The results, first, indicated that there were statistically significant relationships between the perceptions of movie or television-induced images and movie or television-induced destination images on tourism. Findings suggest that if audiences enjoy delightful movies, they will feel destination images with fun and delightfulness when they visit the location scene. Second, a statistically significant association existed between the perceptions of movie or television-induced attributes and movie or television-induced destination images on tourism. The results suggest that if drama and movie gains in public favor, the location when they were filmed will become new and fantastical destination to people. This is because movie or television-induced images makes people get familiar with the location scenes. Third, there were statistically significant relationships between the perceptions of destination attributes and destination images. The results suggest that when destination develops good activity programs for tourists, it will gain fun and fantastical images due to tourists positive activities. Fourth, movie or television-induced images seem to influence destination preferences. The implication of the result is that if local government tries to attract movie or television filming in its territory, the location of movie or television filming will promote tourism so that this will result in improving destination images and local economy as well. Fifth, drama and commercial advertisements among the products of mass media appear to influence more destination preferences than movies do. This would be because drama and commercial advertisements have longer exposure times and more chances to contact audiences than movies have so that they would influence potential tourists behaviors. Sixth, movie or television-induced images were associated with tourist destination preferences in accordance with types of location scenes (e.g., natural, urban, artificial) where they were filmed. Natural-based location scenes are more likely to at attract visitors than urban-based ones, because people are believed to free themselves from busy and stuffy places such as a city.
As the products of mass media, such as drama, movies, and commercial advertisements, have grown and entertained us, they induce people to visit the locations where they were filmed. However, little has been known what effects exist in movie or television-induced locations on tourism. The purpose of this study was to investigate the effects on tourism through locations induced by drama, movies, and commercial advertisements. More specifically, this study examined the relationships between the perceptions of movie or television-induced images, the perceptions of movie or television-induced attributes, the perceptions of destination attributes and movie or television-induced destination images on tourism. This investigation was also to delineate how destination images influenced destination preferences with respect to types of movie or television-induced images (e.g., drama, movies, and commercial advertisements) and location scenes (e.g., natural, urban, artificial). Self-administrated questionnaires developed to achieve the purposes of this research were disseminated and collected during the event of the 8th Busan International Movie Festival from October 2nd to October 10th, 2003. Total of 800 data were collected, however, 721 data (90%) were used for this study because some (72, 10%) were insincere responses. Descriptive analyses were employed to overview the general outcomes of results. In addition, several statistical tests, such as factor, ANOVA, and Multiple regression, were conducted to identify whether statistical associations exist among variables. The results, first, indicated that there were statistically significant relationships between the perceptions of movie or television-induced images and movie or television-induced destination images on tourism. Findings suggest that if audiences enjoy delightful movies, they will feel destination images with fun and delightfulness when they visit the location scene. Second, a statistically significant association existed between the perceptions of movie or television-induced attributes and movie or television-induced destination images on tourism. The results suggest that if drama and movie gains in public favor, the location when they were filmed will become new and fantastical destination to people. This is because movie or television-induced images makes people get familiar with the location scenes. Third, there were statistically significant relationships between the perceptions of destination attributes and destination images. The results suggest that when destination develops good activity programs for tourists, it will gain fun and fantastical images due to tourists positive activities. Fourth, movie or television-induced images seem to influence destination preferences. The implication of the result is that if local government tries to attract movie or television filming in its territory, the location of movie or television filming will promote tourism so that this will result in improving destination images and local economy as well. Fifth, drama and commercial advertisements among the products of mass media appear to influence more destination preferences than movies do. This would be because drama and commercial advertisements have longer exposure times and more chances to contact audiences than movies have so that they would influence potential tourists behaviors. Sixth, movie or television-induced images were associated with tourist destination preferences in accordance with types of location scenes (e.g., natural, urban, artificial) where they were filmed. Natural-based location scenes are more likely to at attract visitors than urban-based ones, because people are believed to free themselves from busy and stuffy places such as a city.
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