Abstract ▼ AI-Helper

The World Wide Web has been developed drastically as means of communication and its role has also increased in this modern world. In this situation, for better communication, we need to have more specific and in-depth approach and understanding about the kinetic typography increasingly used on the w...

The World Wide Web has been developed drastically as means of communication and its role has also increased in this modern world. In this situation, for better communication, we need to have more specific and in-depth approach and understanding about the kinetic typography increasingly used on the web sites as a way of delivering information. For better information transfer, in this study, we analyzed the kinetic typography used on the web sites using the Gestalt perception theory and systemized the process of desirable kinetic typography forms. And we also surveyed college students, usually the main users of the internet, to find out the real impact of the kinetic typography on information transfer. In this way, we have got following the three results. First, 'proximity' which has a feature of grouping by the dimension of time and 'similarity' which has a feature of grouping by the similar factors such as size, shape and light and shade can deliver more obvious and organized information to the users and also enhance the eye-catching prominency and readability. Second, 'simplicity' can help the users to recognize the kinetic typography more quickly on the web sites, making the purpose of information clear. Lastly, 'good continuation' which is a main factor for movement and 'uniform movement' which has a feature of repetition and consistency strengthen the users' understanding by enabling the users to guess the contents which will be presented on screen. They can help deliver information as effectively and clearly as the kinetic developers intended. These results of the study can suggest that the kinetic typography used on the information web sites can enhance the communication ability between the kinetic typography developers and the users by applying the Gestalt theory.

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