신제품개발이 조직지식축적과 차기제품개발성과에 미치는 영향 Impacts of new product development on the accumulation of organizational memory and the performance of subsequent product development원문보기
New product development is one of the most important activities in the firm. And there have been many studies for new product success, but most studies have static perspectives. This study suggests evolutionary process perspective in which the accumulated capability through new product development p...
New product development is one of the most important activities in the firm. And there have been many studies for new product success, but most studies have static perspectives. This study suggests evolutionary process perspective in which the accumulated capability through new product development process affects the performance of subsequent product development. To explain the accumulation of capability, studies on organizational learning and organizational capability are reviewed. There are three questions to answer. First is how the organizational memory proficiency of new product development activity affects the increase of product development capability. Second is how the relationship between the organizational memory proficiency and the product development capability is contingent on the type of new product. Third is how the increase of product development capability affects the performance of subsequent product development. This research questions are studied with literature review, statistical analysis of surveyed data, and case study. The statistical analysis is undertaken to test the hypothesized relationships among the organizational memory proficiency, product development capability, new product type, and the performance of subsequent product development. Data are collected from 34 firms which won the IR52 prize. Correlation analysis, Fisher's Z-test, and Kruskal-Wallis test are employed to test the main hypotheses and further analyses. The major findings are summarized as follows: First, the higher the organizational memory proficiency is, the higher the degree of accumulation in organizational resource, market opportunity exploration capability, R&D capability, new product sale capability, and communication capability is. Second, the relationship between the organizational memory proficiency and the production capability is stronger in imitative product development, while the relationship between the organizational memory proficiency and the R&D capability is stronger in creative product development. Third, the higher the degree of accumulation in R&D capability and project management capability, the higher the technological performance of subsequent product development is. Finally, some managerial implications and limitations of this study are described and future research directions are suggested.
New product development is one of the most important activities in the firm. And there have been many studies for new product success, but most studies have static perspectives. This study suggests evolutionary process perspective in which the accumulated capability through new product development process affects the performance of subsequent product development. To explain the accumulation of capability, studies on organizational learning and organizational capability are reviewed. There are three questions to answer. First is how the organizational memory proficiency of new product development activity affects the increase of product development capability. Second is how the relationship between the organizational memory proficiency and the product development capability is contingent on the type of new product. Third is how the increase of product development capability affects the performance of subsequent product development. This research questions are studied with literature review, statistical analysis of surveyed data, and case study. The statistical analysis is undertaken to test the hypothesized relationships among the organizational memory proficiency, product development capability, new product type, and the performance of subsequent product development. Data are collected from 34 firms which won the IR52 prize. Correlation analysis, Fisher's Z-test, and Kruskal-Wallis test are employed to test the main hypotheses and further analyses. The major findings are summarized as follows: First, the higher the organizational memory proficiency is, the higher the degree of accumulation in organizational resource, market opportunity exploration capability, R&D capability, new product sale capability, and communication capability is. Second, the relationship between the organizational memory proficiency and the production capability is stronger in imitative product development, while the relationship between the organizational memory proficiency and the R&D capability is stronger in creative product development. Third, the higher the degree of accumulation in R&D capability and project management capability, the higher the technological performance of subsequent product development is. Finally, some managerial implications and limitations of this study are described and future research directions are suggested.
주제어
#New product development Organizational memory Performance 신제품개발 조직기억 성과
학위논문 정보
저자
김경진
학위수여기관
한국과학기술원
학위구분
국내석사
학과
경영공학전공
지도교수
배종태,Bae, Zong-Tae
발행연도
2000
총페이지
ii, 90 p.
키워드
New product development Organizational memory Performance 신제품개발 조직기억 성과
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