한류는 1990년대 후반 이후부터 중국, 대만, 베트남 등 동아시아 지역을 중심으로 형성된 영화, 드라마, 가요 등 한국 대중문화와 한국패션, 한국산 가전제품, 심지어 김치, 고추장 등 한국 전통음식 등에 대한 이상적인 선호 현상을 의미하는 것이다. 한류는 우리나라가 문화 수용국에서 문화 생산국으로 발돋움하게 해 주었을 뿐 아니라, 우리나라는 물론 문화 수용국인 타 아시아 국가들에게 사회적, 경제적, 문화적인 영향을 미쳤다. 하지만 지나친 고(高)가격 정책과 일방적인 문화 콘텐츠 수출로 문화 수용국의 반발을 불러오게 되었으며, 일부 국내•외 언론과 전문가들은‘한류는 지속되지 못하고 사라질 것이다’는 부정적인 견해를 밝히기도 하였다. 하지만 한류는 우리의 문화, 우리의 정서가 다른 아시아 국가에서 공감을 일으켜 한국 문화의 소비를 촉진시킨 문화 현상이며 이를 출발점으로 앞으로의 우리 문화 세계 진출의 활로를 모색할 수 있기 때문에 한류의 중요성을 간과할 수 없다. 이에 본 연구는 지속 가능한 한류를 위한 전략을 디자인 분야와 연계하여 진행하였다. 첫째, 문헌자료분석과 기존통계자료 분석을 통해서 한류의 발달현황과 파급효과를 알아보았으며 한류 현상의 원인을 분석하여 한류현상의 문제점과 앞으로의 방향성에 대해 연구하였다. 한류는 서구의 문화를 유교적 문화기반인 한국 문화의 틀로 재구성하여 아시아인의 대체 문화로 자리잡았으며, 이 과정에서 한국의 독보적인 ...
한류는 1990년대 후반 이후부터 중국, 대만, 베트남 등 동아시아 지역을 중심으로 형성된 영화, 드라마, 가요 등 한국 대중문화와 한국패션, 한국산 가전제품, 심지어 김치, 고추장 등 한국 전통음식 등에 대한 이상적인 선호 현상을 의미하는 것이다. 한류는 우리나라가 문화 수용국에서 문화 생산국으로 발돋움하게 해 주었을 뿐 아니라, 우리나라는 물론 문화 수용국인 타 아시아 국가들에게 사회적, 경제적, 문화적인 영향을 미쳤다. 하지만 지나친 고(高)가격 정책과 일방적인 문화 콘텐츠 수출로 문화 수용국의 반발을 불러오게 되었으며, 일부 국내•외 언론과 전문가들은‘한류는 지속되지 못하고 사라질 것이다’는 부정적인 견해를 밝히기도 하였다. 하지만 한류는 우리의 문화, 우리의 정서가 다른 아시아 국가에서 공감을 일으켜 한국 문화의 소비를 촉진시킨 문화 현상이며 이를 출발점으로 앞으로의 우리 문화 세계 진출의 활로를 모색할 수 있기 때문에 한류의 중요성을 간과할 수 없다. 이에 본 연구는 지속 가능한 한류를 위한 전략을 디자인 분야와 연계하여 진행하였다. 첫째, 문헌자료분석과 기존통계자료 분석을 통해서 한류의 발달현황과 파급효과를 알아보았으며 한류 현상의 원인을 분석하여 한류현상의 문제점과 앞으로의 방향성에 대해 연구하였다. 한류는 서구의 문화를 유교적 문화기반인 한국 문화의 틀로 재구성하여 아시아인의 대체 문화로 자리잡았으며, 이 과정에서 한국의 독보적인 IT 기술은 시간과 장소에 구애 받지 않고 콘텐츠의 공유를 가능하게 하여 한류를 단시간에 전파하는데 크게 기여하였다. 둘째, 문화 산업에 대한 세계 정세에 대해서 살펴보았다. 21세기는 소프트 시대, 또는 문화의 시대로 전망되고 있으며 기술의 발달이 중심이 되었던 산업시대와는 달리, 기술력으로는 경쟁력을 가지기 어렵게 되어 개별 국가의 독창적 자산인 ‘문화’가 21세기의 새로운 키워드로 떠오르게 되었다. 이러한 관점에서 한류는 우리 문화의 세계화 가능성을 보여주었다는 데에 큰 의의가 있다. 셋째, 문화와 디자인의 관계에 대해 살펴보았다. 우리 나라에서는 디자인의 발달이 산업의 발달과 함께 전개되어 디자인은 제품생산과정의 일부라고 여겨져 왔으나 최근에는 디자인의 문화적 의미가 급격히 확장되어 디자인이 문화산업의 핵심요소이자 기반 기술로 여겨지고 있다. 디자인은 한 시대의 문화를 반영하며, 문화를 반영한 독창적인 디자인은 제품 경쟁력의 원천이 된다. 제품에 내제된 개별국가의 문화는 국가 이미지화 되고, 국가의 이미지는 브랜드화 되기도 하는데 이 때 디자인의 역할은 더욱 중요해 진다. 초기 한류는 대중문화가 주를 이루었지만, 한류가 한국의 문화 또는 한국적인 삶의 양식에 까지 범위가 확대된다면 ‘한국’이란 브랜드가 세계 속에서 경쟁력을 가질 수 있을 것이다. 이를 위해서는 한국의 전통 문화원형을 바탕으로 패션, 제품, 문화상품 등 다양한 영역에 걸쳐 한국적 디자인을 개발하고자 하는 노력이 필요하다. 앞으로의 한류는 일방적으로 문화콘텐츠를 수출하는 것에 그치는 것이 아니라 미디어의 발달과 더불어 우리 문화와 다른 문화가 만나고 소통하는‘문화허브’로서의 역할을 하게 될 것이다.
한류는 1990년대 후반 이후부터 중국, 대만, 베트남 등 동아시아 지역을 중심으로 형성된 영화, 드라마, 가요 등 한국 대중문화와 한국패션, 한국산 가전제품, 심지어 김치, 고추장 등 한국 전통음식 등에 대한 이상적인 선호 현상을 의미하는 것이다. 한류는 우리나라가 문화 수용국에서 문화 생산국으로 발돋움하게 해 주었을 뿐 아니라, 우리나라는 물론 문화 수용국인 타 아시아 국가들에게 사회적, 경제적, 문화적인 영향을 미쳤다. 하지만 지나친 고(高)가격 정책과 일방적인 문화 콘텐츠 수출로 문화 수용국의 반발을 불러오게 되었으며, 일부 국내•외 언론과 전문가들은‘한류는 지속되지 못하고 사라질 것이다’는 부정적인 견해를 밝히기도 하였다. 하지만 한류는 우리의 문화, 우리의 정서가 다른 아시아 국가에서 공감을 일으켜 한국 문화의 소비를 촉진시킨 문화 현상이며 이를 출발점으로 앞으로의 우리 문화 세계 진출의 활로를 모색할 수 있기 때문에 한류의 중요성을 간과할 수 없다. 이에 본 연구는 지속 가능한 한류를 위한 전략을 디자인 분야와 연계하여 진행하였다. 첫째, 문헌자료분석과 기존통계자료 분석을 통해서 한류의 발달현황과 파급효과를 알아보았으며 한류 현상의 원인을 분석하여 한류현상의 문제점과 앞으로의 방향성에 대해 연구하였다. 한류는 서구의 문화를 유교적 문화기반인 한국 문화의 틀로 재구성하여 아시아인의 대체 문화로 자리잡았으며, 이 과정에서 한국의 독보적인 IT 기술은 시간과 장소에 구애 받지 않고 콘텐츠의 공유를 가능하게 하여 한류를 단시간에 전파하는데 크게 기여하였다. 둘째, 문화 산업에 대한 세계 정세에 대해서 살펴보았다. 21세기는 소프트 시대, 또는 문화의 시대로 전망되고 있으며 기술의 발달이 중심이 되었던 산업시대와는 달리, 기술력으로는 경쟁력을 가지기 어렵게 되어 개별 국가의 독창적 자산인 ‘문화’가 21세기의 새로운 키워드로 떠오르게 되었다. 이러한 관점에서 한류는 우리 문화의 세계화 가능성을 보여주었다는 데에 큰 의의가 있다. 셋째, 문화와 디자인의 관계에 대해 살펴보았다. 우리 나라에서는 디자인의 발달이 산업의 발달과 함께 전개되어 디자인은 제품생산과정의 일부라고 여겨져 왔으나 최근에는 디자인의 문화적 의미가 급격히 확장되어 디자인이 문화산업의 핵심요소이자 기반 기술로 여겨지고 있다. 디자인은 한 시대의 문화를 반영하며, 문화를 반영한 독창적인 디자인은 제품 경쟁력의 원천이 된다. 제품에 내제된 개별국가의 문화는 국가 이미지화 되고, 국가의 이미지는 브랜드화 되기도 하는데 이 때 디자인의 역할은 더욱 중요해 진다. 초기 한류는 대중문화가 주를 이루었지만, 한류가 한국의 문화 또는 한국적인 삶의 양식에 까지 범위가 확대된다면 ‘한국’이란 브랜드가 세계 속에서 경쟁력을 가질 수 있을 것이다. 이를 위해서는 한국의 전통 문화원형을 바탕으로 패션, 제품, 문화상품 등 다양한 영역에 걸쳐 한국적 디자인을 개발하고자 하는 노력이 필요하다. 앞으로의 한류는 일방적으로 문화콘텐츠를 수출하는 것에 그치는 것이 아니라 미디어의 발달과 더불어 우리 문화와 다른 문화가 만나고 소통하는‘문화허브’로서의 역할을 하게 될 것이다.
1. Introduction ‘Hallyu’ defines the ideal preference phenomenon of Korean popular culture, fashion, traditional food which started from late 1990s around East Asia region such as China, Taiwan, and Vietnam etc. Hallyu has been a stepping stone to our country to transform as a culture creating count...
1. Introduction ‘Hallyu’ defines the ideal preference phenomenon of Korean popular culture, fashion, traditional food which started from late 1990s around East Asia region such as China, Taiwan, and Vietnam etc. Hallyu has been a stepping stone to our country to transform as a culture creating country and affected other culture accepting countries thru out Asia socially, economically, and culturally. But high-price policy and one-way culture export brought culture accepting countries’ repulsive reactions. Despite of some opposition, hallyu is our culture and sentiment that has aroused empathy within other Asia countries and caused acceleration of Korean culture consummation. This phenomenon has opened a way for our culture to reach out to the world and gave an opportunity to realize the importance of hallyu. This study is about the strategy to maintain hallyu and its design field. 2. The Concept of Hallyu 2-1. The Definition of Hallyu In early years, hallyu only defined the popularity of Korean mass culture. But now, hallyu has expanded its definition and includes preference of Korean culture, Korean products, and even Koreans. Also, the word, ‘new-hallyu’ has appeared. This explains Korea is accepting hallyu very positively and trying to get productive results in exporting culture contents. 2-2. The Cultural and Social Backgrounds of Hallyu China had been a cultural suzerain in East Asia for a long time, but it could not satisfy the needs of high quality life standards which has developed during its economic development. After Hong Kong united to China in 1997, the culture infra of Hong Kong moved to United States and lost its influence on Asian culture. Japan accepted Western culture earlier than other East Asia countries and they developed and exported their own culture. But, many Asia countries who had to go through the pain of Japanese invasion during World War II rejected Japanese culture. Under this confusion, Korean culture could take up its place as an alternative culture in Asia. Arousing Emotional Empathy of Asia There was a limit for Asian countries to absorb Western culture, because their backgrounds were different. But Korean culture accomplished the harmony of Asian culture and Western culture and minimized their differences. The Arrival of an Information-Oriented Society The consumers of a new generation in wealthy economic environment and open information society helped Hallyu to spread out. Also, the appearance of a new media, such as cable television and internet, has expanded the acceptance of cultural contents and brought following increase of demands in contents. New contents have spread out fast through Korea’s advanced IT technology and online culture. Asian youth accepted these culture contents immediately. This phenomenon helped hallyu to make inroads on the field of Hollywood culture. 2-3. The Meaning of Hallyu Looking into our modern and contemporary history, we have taken other developed countries’ culture such as China, Japan or United States. But, hallyu has become catalysis for our country, as followed the improvement of Korea’s image and the creation of national brands. Consequently, Hallyu made a strong foundation for Korea as a culture creating country in the world. Also, the introduction of Korean life style from soap operas has brought a fresh culture shock to Asia countries. Korean life style has become very popular among Asians. Starting with soap operas, the different genre (songs, movies, and online game) of Korean popular culture was later exported thru out Asia. 2-4. The Present Problem of Hallyu One-way Culture Export Korea was too focused on selling contents as it got popular, they neglected to develop new contents and the high priced contents has brought apathies among the Asian consumers. The Limit of Hallyu Consumers Hallyu has been spreading its popular culture through Korean celebrities to other countries. But, the one-sided popular culture carries a risk of being a fad, because it has limited consumers who usually are women and young people. So we need to create variety culture contents. The Vague Identity of Hallyu Korean culture products does not contain any native nor traditional essence. In order to maintain hallyu, we need to create our own traditional culture contents which contain generality and derive interests on the characteristic of Korean traditional culture. Besides, we also need to make a traditional role model which includes Korean traditional culture and even Korean life style. 3. The Strategy to Maintain Design Hallyu 3-1. The Relations of Design and Culture Culture is a colligated word that includes the result of beliefs, behaviors, and ethics. It usually can be seen as a custom in society as well as a regulation to human behavior. Culture is a part of social life and the culture; itself is the entire design of human life. Design has created our daily life and also defined the method of life. It established cultural identity and followed the advancement of science technique and social changes. Furthermore, design has guided new life styles. As a result, through the results of design, we can conjecture about the culture and the techniques that were used in that time. In the present time, the central value of life is moving to design from technology so; design has a important meaning as a keyword that reflects the back in the times. 3-2. The Cultural Value of Hallyu In the 21st century, information and service has become important and intellectual assets, networks, and brands are emphasized. Especially, culture is a space-time transcending value and creative resource which has unique characteristic of each country. Hallyu fits into these circumstances of the times as a cultural phenomenon. The background of hallyu indicates it did not break out intentionally. Asia consumers have voluntarily accepted hallyu because of its generality that corresponds with the consumers’ sentiment value. Hallyu has showed the possibility of globalization of Korean culture. 3-3. The Strategy to Maintain Design Hallyu The Development of Korean Design Through the Modernization of Tradition As the level of techniques or efficiency gets standardized, the significance of design will grow. In 21st century, the design with global generality and native characteristic will have a world-wide competitive power. So, we need to keep searching for the creative elements from our cultural inheritance. Then, we need to create Korean traditional design and develop it into global design with our uniqueness. This work is not only about the searching of our cultural identity and originality also, the creation of our products’ high added value in global market. Branding Hallyu The Korea’s negative image as a only divided country in the world and the land of frequent labor strikes has transformed its image positively through 88 Seoul Olympics, economic growth called ‘the miracle of Han River’, and Hallyu boom. Nevertheless, our national brand value is not very high. With the low brand value, a lot of domestic companies are suffering from ‘Korea Discount’ on international market. Korea as a national brand is affecting product value. As our national brand value gets higher, the competitiveness of products in markets will be strengthened, too. It will also improve our national image and position in international market. Our efforts to brand our culture has finally been made by the Korean ministry of culture and tourism. The ministry has named our tradition brand, ‘Hanstyle’. HanStyle refers to the source of Korean culture representing and symbolizing Korea, and the branding of Korea traditional cultures including Hangeul, Hansik (Korean-style food), Hanbok(traditional Korean clothes), Hanji (Korean paper), Hanok(traditional Korean-style house), and Hanguk-eumak(Korean Traditional Music) which can be commercialized, globalized, and used in everyday life. It aims at creating job opportunities and added value, and boosting the national image through industrializing, globalizing, and using traditional cultural contents in everyday lives. For successful Hanstyle industry, government should support and manage continuously. Private enterprises and Koreans also try to raise national brand value of Korea. 4. Conclusion 4-1.The Progress of Future Hallyu – Digital Hallyu and the Hub of Asia Culture In the future, based on information technology, the propagation of culture will be accelerated and so as hallyu. Digital Hallyu is a phenomenon that has been spreading out to the world with our digital products and culture that constructed the world’s top IT infra. The big difference between ‘hallyu’ and ‘digital hallyu’ is the power of their influence. First, hallyu’s main market is Asia but, digital hallyu are going for a global market. Second, hallyu is based on Asian sentiment and their sense of values. Digital hallyu is not based on understanding but accepting contents so, there are no limitations of region or value. Therefore, digital hallyu has more advantages of propagating its culture. Based on this developed information technology, Korea needs to be the hub of Asia culture and work on the development of the communication between different cultures and reproduction. 4-2. Importance of Design with Cultural Identity In order to strengthen our national competitiveness, we need to develop our design competitiveness. As this perception spreads out, design is recognized as a symbol for cultural communication and standard. Design with cultural identity is based on traditional originality and global generality. It needs to be applied to all of traditional forms. Moreover, the position of design should be rearranged and the design function and perspective for new era must be manifested. 4-3. Conclusion We can notice that all of the developed countries are culturally developed. Good design represents national level. Not only using design as an element for competitiveness, it needs to be recognized as a way to elevate national standards for a long period of time. The creation of design culture must be supported positively from all over the country. Hallyu as a starting point, I hope Korea will be placed as a culturally powerful country in the world in near future.
1. Introduction ‘Hallyu’ defines the ideal preference phenomenon of Korean popular culture, fashion, traditional food which started from late 1990s around East Asia region such as China, Taiwan, and Vietnam etc. Hallyu has been a stepping stone to our country to transform as a culture creating country and affected other culture accepting countries thru out Asia socially, economically, and culturally. But high-price policy and one-way culture export brought culture accepting countries’ repulsive reactions. Despite of some opposition, hallyu is our culture and sentiment that has aroused empathy within other Asia countries and caused acceleration of Korean culture consummation. This phenomenon has opened a way for our culture to reach out to the world and gave an opportunity to realize the importance of hallyu. This study is about the strategy to maintain hallyu and its design field. 2. The Concept of Hallyu 2-1. The Definition of Hallyu In early years, hallyu only defined the popularity of Korean mass culture. But now, hallyu has expanded its definition and includes preference of Korean culture, Korean products, and even Koreans. Also, the word, ‘new-hallyu’ has appeared. This explains Korea is accepting hallyu very positively and trying to get productive results in exporting culture contents. 2-2. The Cultural and Social Backgrounds of Hallyu China had been a cultural suzerain in East Asia for a long time, but it could not satisfy the needs of high quality life standards which has developed during its economic development. After Hong Kong united to China in 1997, the culture infra of Hong Kong moved to United States and lost its influence on Asian culture. Japan accepted Western culture earlier than other East Asia countries and they developed and exported their own culture. But, many Asia countries who had to go through the pain of Japanese invasion during World War II rejected Japanese culture. Under this confusion, Korean culture could take up its place as an alternative culture in Asia. Arousing Emotional Empathy of Asia There was a limit for Asian countries to absorb Western culture, because their backgrounds were different. But Korean culture accomplished the harmony of Asian culture and Western culture and minimized their differences. The Arrival of an Information-Oriented Society The consumers of a new generation in wealthy economic environment and open information society helped Hallyu to spread out. Also, the appearance of a new media, such as cable television and internet, has expanded the acceptance of cultural contents and brought following increase of demands in contents. New contents have spread out fast through Korea’s advanced IT technology and online culture. Asian youth accepted these culture contents immediately. This phenomenon helped hallyu to make inroads on the field of Hollywood culture. 2-3. The Meaning of Hallyu Looking into our modern and contemporary history, we have taken other developed countries’ culture such as China, Japan or United States. But, hallyu has become catalysis for our country, as followed the improvement of Korea’s image and the creation of national brands. Consequently, Hallyu made a strong foundation for Korea as a culture creating country in the world. Also, the introduction of Korean life style from soap operas has brought a fresh culture shock to Asia countries. Korean life style has become very popular among Asians. Starting with soap operas, the different genre (songs, movies, and online game) of Korean popular culture was later exported thru out Asia. 2-4. The Present Problem of Hallyu One-way Culture Export Korea was too focused on selling contents as it got popular, they neglected to develop new contents and the high priced contents has brought apathies among the Asian consumers. The Limit of Hallyu Consumers Hallyu has been spreading its popular culture through Korean celebrities to other countries. But, the one-sided popular culture carries a risk of being a fad, because it has limited consumers who usually are women and young people. So we need to create variety culture contents. The Vague Identity of Hallyu Korean culture products does not contain any native nor traditional essence. In order to maintain hallyu, we need to create our own traditional culture contents which contain generality and derive interests on the characteristic of Korean traditional culture. Besides, we also need to make a traditional role model which includes Korean traditional culture and even Korean life style. 3. The Strategy to Maintain Design Hallyu 3-1. The Relations of Design and Culture Culture is a colligated word that includes the result of beliefs, behaviors, and ethics. It usually can be seen as a custom in society as well as a regulation to human behavior. Culture is a part of social life and the culture; itself is the entire design of human life. Design has created our daily life and also defined the method of life. It established cultural identity and followed the advancement of science technique and social changes. Furthermore, design has guided new life styles. As a result, through the results of design, we can conjecture about the culture and the techniques that were used in that time. In the present time, the central value of life is moving to design from technology so; design has a important meaning as a keyword that reflects the back in the times. 3-2. The Cultural Value of Hallyu In the 21st century, information and service has become important and intellectual assets, networks, and brands are emphasized. Especially, culture is a space-time transcending value and creative resource which has unique characteristic of each country. Hallyu fits into these circumstances of the times as a cultural phenomenon. The background of hallyu indicates it did not break out intentionally. Asia consumers have voluntarily accepted hallyu because of its generality that corresponds with the consumers’ sentiment value. Hallyu has showed the possibility of globalization of Korean culture. 3-3. The Strategy to Maintain Design Hallyu The Development of Korean Design Through the Modernization of Tradition As the level of techniques or efficiency gets standardized, the significance of design will grow. In 21st century, the design with global generality and native characteristic will have a world-wide competitive power. So, we need to keep searching for the creative elements from our cultural inheritance. Then, we need to create Korean traditional design and develop it into global design with our uniqueness. This work is not only about the searching of our cultural identity and originality also, the creation of our products’ high added value in global market. Branding Hallyu The Korea’s negative image as a only divided country in the world and the land of frequent labor strikes has transformed its image positively through 88 Seoul Olympics, economic growth called ‘the miracle of Han River’, and Hallyu boom. Nevertheless, our national brand value is not very high. With the low brand value, a lot of domestic companies are suffering from ‘Korea Discount’ on international market. Korea as a national brand is affecting product value. As our national brand value gets higher, the competitiveness of products in markets will be strengthened, too. It will also improve our national image and position in international market. Our efforts to brand our culture has finally been made by the Korean ministry of culture and tourism. The ministry has named our tradition brand, ‘Hanstyle’. HanStyle refers to the source of Korean culture representing and symbolizing Korea, and the branding of Korea traditional cultures including Hangeul, Hansik (Korean-style food), Hanbok(traditional Korean clothes), Hanji (Korean paper), Hanok(traditional Korean-style house), and Hanguk-eumak(Korean Traditional Music) which can be commercialized, globalized, and used in everyday life. It aims at creating job opportunities and added value, and boosting the national image through industrializing, globalizing, and using traditional cultural contents in everyday lives. For successful Hanstyle industry, government should support and manage continuously. Private enterprises and Koreans also try to raise national brand value of Korea. 4. Conclusion 4-1.The Progress of Future Hallyu – Digital Hallyu and the Hub of Asia Culture In the future, based on information technology, the propagation of culture will be accelerated and so as hallyu. Digital Hallyu is a phenomenon that has been spreading out to the world with our digital products and culture that constructed the world’s top IT infra. The big difference between ‘hallyu’ and ‘digital hallyu’ is the power of their influence. First, hallyu’s main market is Asia but, digital hallyu are going for a global market. Second, hallyu is based on Asian sentiment and their sense of values. Digital hallyu is not based on understanding but accepting contents so, there are no limitations of region or value. Therefore, digital hallyu has more advantages of propagating its culture. Based on this developed information technology, Korea needs to be the hub of Asia culture and work on the development of the communication between different cultures and reproduction. 4-2. Importance of Design with Cultural Identity In order to strengthen our national competitiveness, we need to develop our design competitiveness. As this perception spreads out, design is recognized as a symbol for cultural communication and standard. Design with cultural identity is based on traditional originality and global generality. It needs to be applied to all of traditional forms. Moreover, the position of design should be rearranged and the design function and perspective for new era must be manifested. 4-3. Conclusion We can notice that all of the developed countries are culturally developed. Good design represents national level. Not only using design as an element for competitiveness, it needs to be recognized as a way to elevate national standards for a long period of time. The creation of design culture must be supported positively from all over the country. Hallyu as a starting point, I hope Korea will be placed as a culturally powerful country in the world in near future.
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