The number of local festivals being held nationwide in 2008 is expected to be over 1,000 as the number rapidly increased due to the implementation of local self-government system in the 1990s. The local festivals, which are being held in competition with one another under the leadership of each loca...
The number of local festivals being held nationwide in 2008 is expected to be over 1,000 as the number rapidly increased due to the implementation of local self-government system in the 1990s. The local festivals, which are being held in competition with one another under the leadership of each local government, are being held too closely to one another in similar shapes and contents without any differentiation. This study mainly find out based on Boryeong Mud Festival, Gangjin Celadon Cultural Festival, and Geumsan Insam Festival which are representative of Korean festival what specific factors are attracted and satisfied by visitors. So from the results this study offers useful information to lead success festival and develop economy. To purpose of this study is firstly to estimate the importance, satisfaction, intention of revisit and recommendation of three festivals's visitors and compare the results and secondly to find out how the importance effects on satisfaction and then, how the satisfaction effects on intention of revisit and recommendation. Lastly it is to seek differentiations of intention of revisit by three festivals. According to results of this study, the following points have been deduced. First, the importance of three festivals- Boryeong Mud Festival, Gangjin Celadon Cultural Festival and, Geumsan Insam Festival are revealed which are character of festival, convenience of facilities and, convenience of participation. Second, the differentiation of intention of revisit showed that Geumsan is the highest rate controversy, Boryeong is the lowest rate. Third, the intention of revisit is positively effected by the satisfaction of festival. Lastly, the intention of recommendation is positively effected by the satisfaction of festival. This study shows some suggestions. In case of Boryeong Mud Festival, many twenties participated in festival so, programs which give them exciting experience are necessary. In case of Gangjin Celadon Cultural Festival, most participants is family and, attends for education. Therefore it needs to developed historical and cultural programs. In case of Geumsan Insam Festival, for increasing consumption of ginseng programs which let visitors know advantages of ginseng are necessary. According to all results, developing special programs by using unique characters of festival could create excellent cultural event.
The number of local festivals being held nationwide in 2008 is expected to be over 1,000 as the number rapidly increased due to the implementation of local self-government system in the 1990s. The local festivals, which are being held in competition with one another under the leadership of each local government, are being held too closely to one another in similar shapes and contents without any differentiation. This study mainly find out based on Boryeong Mud Festival, Gangjin Celadon Cultural Festival, and Geumsan Insam Festival which are representative of Korean festival what specific factors are attracted and satisfied by visitors. So from the results this study offers useful information to lead success festival and develop economy. To purpose of this study is firstly to estimate the importance, satisfaction, intention of revisit and recommendation of three festivals's visitors and compare the results and secondly to find out how the importance effects on satisfaction and then, how the satisfaction effects on intention of revisit and recommendation. Lastly it is to seek differentiations of intention of revisit by three festivals. According to results of this study, the following points have been deduced. First, the importance of three festivals- Boryeong Mud Festival, Gangjin Celadon Cultural Festival and, Geumsan Insam Festival are revealed which are character of festival, convenience of facilities and, convenience of participation. Second, the differentiation of intention of revisit showed that Geumsan is the highest rate controversy, Boryeong is the lowest rate. Third, the intention of revisit is positively effected by the satisfaction of festival. Lastly, the intention of recommendation is positively effected by the satisfaction of festival. This study shows some suggestions. In case of Boryeong Mud Festival, many twenties participated in festival so, programs which give them exciting experience are necessary. In case of Gangjin Celadon Cultural Festival, most participants is family and, attends for education. Therefore it needs to developed historical and cultural programs. In case of Geumsan Insam Festival, for increasing consumption of ginseng programs which let visitors know advantages of ginseng are necessary. According to all results, developing special programs by using unique characters of festival could create excellent cultural event.
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