Ids and passwords serve not only as a gateway to Internet but also as a stronghold to protect privacy. In spite of their every day usage and importance, studies on ids and/or passwords are still lacking – how Internet users configure ids and passwords, how they adapt them to new technological requir...
Ids and passwords serve not only as a gateway to Internet but also as a stronghold to protect privacy. In spite of their every day usage and importance, studies on ids and/or passwords are still lacking – how Internet users configure ids and passwords, how they adapt them to new technological requirements and new sites, whether and how users change the complexity or security levels of password as they perceive risks of different kinds and magnitudes are still needed to be understood for practitioners and policy-makers as well. The study is intended to comprehend the details of id and password composition and changes focusing on the components of id and password, to investigate the effect of perceived risks and privacy information leakage experience. Due to the lack of prior studies, the study is rather exploratory and the results will lead more in-depth studies on the formation and changes of ids and passwords, consumers’ heuristic on memory, perceived risk’s effect, and user reaction to the privacy information leakage through Internet. The research problems are proposed through various literature and analyzed through the two step questionnaire and interview procedure. Due to the sensitive nature on passwords, respondents are asked to fill out a general and less sensitive questionnaire first, mainly Internet usage and id composition and changes, then to bring the questionnaire for the next interview and questionnaire on passwords. The qualified questionnaires which completed the two step are 149 and they are used to analyze the research problems. The respondents are undergraduate students. The results are as follows: First, the composition components of users’ first id and password are found to be different, suggesting they use different mechanism to formation. The users’ first id has more English characters than numerics while the first password has more numerics than English letters. In both cases, English characters tend to be related to the user’s name while numerics are related to the telephone numbers and simple and easy to key-in numbers. Second, the formation components of users’ primary id and password are also different for those who have changed their first id and/or password. Both primary ids and passwords have more English letters than numerics. The primary ids are composed of mainly users’ name or initials in English and ones’ birthday or other anniversary day in numerics. The primary passwords have the most component that are keyed in Korean words and phrases into English, and in the case of numerics, simple and easy to key-in numbers and repetitive numbers are used mainly. Third, the length of the primary password are found to be longer than that of the first. It is speculated that the site security measure changes caused the difference. Fourth, perceived financial risk and social risk did not cause the increased level of id and password security measured as the relative importance between id and passwords, the length and the formation, and the frequency of changes. But those who have higher perceived risk tend to put more importance in passwords. Lastly, those who have privacy information leakage experience tend to make their password longer than those who have not. Other password security measures did not make difference. The results of the study will contribute to the understanding of Internet users’ id and password formation and changes, providing information on how to improve the id and password security measures. The exploratory nature of this study will stimulate more study on the id and password issues, expand the literature on perceived risk and users’ reaction to privacy information leakage. The limitations of the study includes the sample selection, the lack of in-depth measures of perceived risk and privacy information leakages. It is hoped that future study will consolidate and expand the results of the study.
Ids and passwords serve not only as a gateway to Internet but also as a stronghold to protect privacy. In spite of their every day usage and importance, studies on ids and/or passwords are still lacking – how Internet users configure ids and passwords, how they adapt them to new technological requirements and new sites, whether and how users change the complexity or security levels of password as they perceive risks of different kinds and magnitudes are still needed to be understood for practitioners and policy-makers as well. The study is intended to comprehend the details of id and password composition and changes focusing on the components of id and password, to investigate the effect of perceived risks and privacy information leakage experience. Due to the lack of prior studies, the study is rather exploratory and the results will lead more in-depth studies on the formation and changes of ids and passwords, consumers’ heuristic on memory, perceived risk’s effect, and user reaction to the privacy information leakage through Internet. The research problems are proposed through various literature and analyzed through the two step questionnaire and interview procedure. Due to the sensitive nature on passwords, respondents are asked to fill out a general and less sensitive questionnaire first, mainly Internet usage and id composition and changes, then to bring the questionnaire for the next interview and questionnaire on passwords. The qualified questionnaires which completed the two step are 149 and they are used to analyze the research problems. The respondents are undergraduate students. The results are as follows: First, the composition components of users’ first id and password are found to be different, suggesting they use different mechanism to formation. The users’ first id has more English characters than numerics while the first password has more numerics than English letters. In both cases, English characters tend to be related to the user’s name while numerics are related to the telephone numbers and simple and easy to key-in numbers. Second, the formation components of users’ primary id and password are also different for those who have changed their first id and/or password. Both primary ids and passwords have more English letters than numerics. The primary ids are composed of mainly users’ name or initials in English and ones’ birthday or other anniversary day in numerics. The primary passwords have the most component that are keyed in Korean words and phrases into English, and in the case of numerics, simple and easy to key-in numbers and repetitive numbers are used mainly. Third, the length of the primary password are found to be longer than that of the first. It is speculated that the site security measure changes caused the difference. Fourth, perceived financial risk and social risk did not cause the increased level of id and password security measured as the relative importance between id and passwords, the length and the formation, and the frequency of changes. But those who have higher perceived risk tend to put more importance in passwords. Lastly, those who have privacy information leakage experience tend to make their password longer than those who have not. Other password security measures did not make difference. The results of the study will contribute to the understanding of Internet users’ id and password formation and changes, providing information on how to improve the id and password security measures. The exploratory nature of this study will stimulate more study on the id and password issues, expand the literature on perceived risk and users’ reaction to privacy information leakage. The limitations of the study includes the sample selection, the lack of in-depth measures of perceived risk and privacy information leakages. It is hoped that future study will consolidate and expand the results of the study.
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