논문개요 현대 여성의 사회진출의 증가로 외모에 대한 관심과 미용관리 행동의 범위가 확대되어 미용 산업은 단순히 타고난 외모를 유지 관리하는 범주를 벗어나 외모를 개선시키는 역할과 위생적이고 건강한 아름다움을 추구하는 다양한 분야로 확대되고 있다. 제모관련 산업의 경우 현대사회에서 요구하는 새로운 미용관리의 한 부분으로써 정착화 되고 있다. 본 연구는 피부 관리와 미용행동의 특성 및 제모의 사용실태와 제모부위에 따른 만족도를 연구하기 위해 2013년 9월 1일부터 9월 30일까지 20대～40대 성인여성 351명을 대상으로 설문조사 하였으며 실증분석은 모두 ...
논문개요 현대 여성의 사회진출의 증가로 외모에 대한 관심과 미용관리 행동의 범위가 확대되어 미용 산업은 단순히 타고난 외모를 유지 관리하는 범주를 벗어나 외모를 개선시키는 역할과 위생적이고 건강한 아름다움을 추구하는 다양한 분야로 확대되고 있다. 제모관련 산업의 경우 현대사회에서 요구하는 새로운 미용관리의 한 부분으로써 정착화 되고 있다. 본 연구는 피부 관리와 미용행동의 특성 및 제모의 사용실태와 제모부위에 따른 만족도를 연구하기 위해 2013년 9월 1일부터 9월 30일까지 20대～40대 성인여성 351명을 대상으로 설문조사 하였으며 실증분석은 모두 유의수준 p<.05에서 검증하였으며, SPSSWIN 21.0 프로그램을 사용하였으며, 연구의 결과는 다음과 같다. 첫째, 조사대상자의 일반적 사항을 살펴보면 20대 63.2%, 30대 31.6%, 40대 5.1%로 미혼 70.7%, 기혼 27.9%이었으며, 고졸 20.8%, 전문대졸 31.6%, 대졸 38.7%, 대학원이상 5.7%, 기타 3.7%로 학생 16.2%, 전업주부 15.4%, 전문직 28.5%, 사무직 21.7%, 판매서비스직 13.4%, 기타 4.8%로 나타났다 둘째, 조사대상자의 주관적 판단에 의한 피부유형은 20대와 30대의 경우 복합성이 각각 18.6%, 8.3%로 나타났으며 40대의 경우 건성 2.6%이었다(p<.01), 피부관리 방법의 경우 피부관리실 방문 43.9%(p<.01), 전문직과 전업주부의 경우 피부 관리실 방문이 각각 11.4%, 8.8%로 가장 높게 나타났다(p<.001). 또한 기혼이 미혼보다 월 평균 피부 관리 횟수가 많은 것으로 나타나 유의한 차이를 보였으며(p<.05), 미용지출 비용의 경우 소득이 높을수록 평균 지출비용이 높게 나타나 유의한 차이를 보였다(p<.001). 셋째, 미용관리 행동에서는 연령이 높을수록 외모에 관련된 인식도가 높게는 나타났으며 학력별로는 대학원이상학력이 가장 높게 나타났다. 피부타입에 맞는 화장품의 올바른 선택은 전문직의 경우 3.94점으로 가장 높게 나타났으며(p<.01), 소득이 높을수록 높게 나타나 유의한 차이를 보였다(p<.05). 기능성 화장품의 사용은 20대 3.41점, 30대 3.68점, 40대 3.83점으로 연령이 높을수록 높게 나타났으며(p<.01), 그러나 최신 유행 패턴에 맞는 색조화장은 20대가 3.05점으로연령이 낮을수록 높게 나타났다(p<.05). 넷째, 첫 제모를 시작한 나이는 연령이 낮을수록 시작이 낮았으나(p<.001), 학력이 높을수록 시작한 나이가 많은 것으로(p<.001). 학생의 경우 19.40세로 가장 낮았으며 전업주부의 경우 24.07세로 가장 높게 나타났다(p<.001). 또한 연령이 높을수록 제모를 한 기간이 길었으며(p<.001), 겨드랑이가 35.6%로 가장 높게 나타났으며 다리 28.5%, 팔 13.4%, 브라질리언 13.1%, 안면윤곽 6.6%, 비키니라인 2.8%순으로 나타났다. 전체적으로 면도 42.5%, 전문 관리실 30.2%, 레이저 11.1%, 화장품 10%, 제모기 5.7%, 스트립 제모 0.6%순으로 나타났다 다섯째, 미용관리 행동 인식도, 제모후 만족도, 비키니 브라질리언 만족도, 제모인식도 상관관계 분석을 실시한 결과 미용관리 행동 인식도, 비키니 브라질리언만족도, 제모인식의 경우에 유의한 정적인 상관관계를 보였다(p<.01). 제모를 할 때와 다른 제모방법의 차이 및 전문샵에서 제모를 받는 것과 셀프 제모와의 차이점에서는 유의한 차이를 나타내지 못했으나 향후 제모서비스의 의향에서는 유의한 차이를 나타냈다(p<.05). 여섯째, 비키니&브라질리언 제모에 대해 알고 있었으며(p<.001), 비키니&브라질리언 제모를 받은 후 만족도에서도 유의한 차이를 나타냈다(p<.05). 또한 얼굴 제모 유의한 정적인 영향을 미치는 것으로 나타났으며(p<.05), 얼굴 제모에 대한 만족도와 제모 후 화장이 잘 받는 것을 느끼는 경우에서도 유의한 정적인 영향을 미치는 것으로 나타났다(p<.05). 또한 얼굴 제모의 꾸준한 관리를 받고, 다른 사람에게 추천을 하겠다는 응답에서도 유의한 정적인 영향을 미치는 것으로 나타났다(p<.05). 그러므로, 본 연구에서는 성인여성의 제모관리의 인식과 실태 및 만족도에 관한 연구를 통해 꾸준히 증가하고 있는 뷰티산업의 한 분야로서 제모산업이 자리매김을 하기를 기대하며 제모마케팅의 기초자료로써 유용하게 활용될 것으로 기대한다.
논문개요 현대 여성의 사회진출의 증가로 외모에 대한 관심과 미용관리 행동의 범위가 확대되어 미용 산업은 단순히 타고난 외모를 유지 관리하는 범주를 벗어나 외모를 개선시키는 역할과 위생적이고 건강한 아름다움을 추구하는 다양한 분야로 확대되고 있다. 제모관련 산업의 경우 현대사회에서 요구하는 새로운 미용관리의 한 부분으로써 정착화 되고 있다. 본 연구는 피부 관리와 미용행동의 특성 및 제모의 사용실태와 제모부위에 따른 만족도를 연구하기 위해 2013년 9월 1일부터 9월 30일까지 20대～40대 성인여성 351명을 대상으로 설문조사 하였으며 실증분석은 모두 유의수준 p<.05에서 검증하였으며, SPSSWIN 21.0 프로그램을 사용하였으며, 연구의 결과는 다음과 같다. 첫째, 조사대상자의 일반적 사항을 살펴보면 20대 63.2%, 30대 31.6%, 40대 5.1%로 미혼 70.7%, 기혼 27.9%이었으며, 고졸 20.8%, 전문대졸 31.6%, 대졸 38.7%, 대학원이상 5.7%, 기타 3.7%로 학생 16.2%, 전업주부 15.4%, 전문직 28.5%, 사무직 21.7%, 판매서비스직 13.4%, 기타 4.8%로 나타났다 둘째, 조사대상자의 주관적 판단에 의한 피부유형은 20대와 30대의 경우 복합성이 각각 18.6%, 8.3%로 나타났으며 40대의 경우 건성 2.6%이었다(p<.01), 피부관리 방법의 경우 피부관리실 방문 43.9%(p<.01), 전문직과 전업주부의 경우 피부 관리실 방문이 각각 11.4%, 8.8%로 가장 높게 나타났다(p<.001). 또한 기혼이 미혼보다 월 평균 피부 관리 횟수가 많은 것으로 나타나 유의한 차이를 보였으며(p<.05), 미용지출 비용의 경우 소득이 높을수록 평균 지출비용이 높게 나타나 유의한 차이를 보였다(p<.001). 셋째, 미용관리 행동에서는 연령이 높을수록 외모에 관련된 인식도가 높게는 나타났으며 학력별로는 대학원이상학력이 가장 높게 나타났다. 피부타입에 맞는 화장품의 올바른 선택은 전문직의 경우 3.94점으로 가장 높게 나타났으며(p<.01), 소득이 높을수록 높게 나타나 유의한 차이를 보였다(p<.05). 기능성 화장품의 사용은 20대 3.41점, 30대 3.68점, 40대 3.83점으로 연령이 높을수록 높게 나타났으며(p<.01), 그러나 최신 유행 패턴에 맞는 색조화장은 20대가 3.05점으로연령이 낮을수록 높게 나타났다(p<.05). 넷째, 첫 제모를 시작한 나이는 연령이 낮을수록 시작이 낮았으나(p<.001), 학력이 높을수록 시작한 나이가 많은 것으로(p<.001). 학생의 경우 19.40세로 가장 낮았으며 전업주부의 경우 24.07세로 가장 높게 나타났다(p<.001). 또한 연령이 높을수록 제모를 한 기간이 길었으며(p<.001), 겨드랑이가 35.6%로 가장 높게 나타났으며 다리 28.5%, 팔 13.4%, 브라질리언 13.1%, 안면윤곽 6.6%, 비키니라인 2.8%순으로 나타났다. 전체적으로 면도 42.5%, 전문 관리실 30.2%, 레이저 11.1%, 화장품 10%, 제모기 5.7%, 스트립 제모 0.6%순으로 나타났다 다섯째, 미용관리 행동 인식도, 제모후 만족도, 비키니 브라질리언 만족도, 제모인식도 상관관계 분석을 실시한 결과 미용관리 행동 인식도, 비키니 브라질리언만족도, 제모인식의 경우에 유의한 정적인 상관관계를 보였다(p<.01). 제모를 할 때와 다른 제모방법의 차이 및 전문샵에서 제모를 받는 것과 셀프 제모와의 차이점에서는 유의한 차이를 나타내지 못했으나 향후 제모서비스의 의향에서는 유의한 차이를 나타냈다(p<.05). 여섯째, 비키니&브라질리언 제모에 대해 알고 있었으며(p<.001), 비키니&브라질리언 제모를 받은 후 만족도에서도 유의한 차이를 나타냈다(p<.05). 또한 얼굴 제모 유의한 정적인 영향을 미치는 것으로 나타났으며(p<.05), 얼굴 제모에 대한 만족도와 제모 후 화장이 잘 받는 것을 느끼는 경우에서도 유의한 정적인 영향을 미치는 것으로 나타났다(p<.05). 또한 얼굴 제모의 꾸준한 관리를 받고, 다른 사람에게 추천을 하겠다는 응답에서도 유의한 정적인 영향을 미치는 것으로 나타났다(p<.05). 그러므로, 본 연구에서는 성인여성의 제모관리의 인식과 실태 및 만족도에 관한 연구를 통해 꾸준히 증가하고 있는 뷰티산업의 한 분야로서 제모산업이 자리매김을 하기를 기대하며 제모마케팅의 기초자료로써 유용하게 활용될 것으로 기대한다.
ABSTRACT Awareness of Hair Removal in Adult Women and Satisfaction according to Hair Removal Areas Lee, Yoo Jin Major in Skin care and Obesity Management Department of Health Welfare Graduate School of Lifetime Welfare Sungshin Women's University With today’s ever-increasing social activities of wom...
ABSTRACT Awareness of Hair Removal in Adult Women and Satisfaction according to Hair Removal Areas Lee, Yoo Jin Major in Skin care and Obesity Management Department of Health Welfare Graduate School of Lifetime Welfare Sungshin Women's University With today’s ever-increasing social activities of women, their interest in personal appearance and efforts to have good looks have increased as well, and this trend has moved the beauty industry to pursue not only maintenance of natural looks or personal grooming but also effective improvement of appearance and beauty with healthful looks. In line with this trend, the hair removal industry is being considered a major and even essential area of personal grooming today. This study surveyed 351 women between 20’s and 40’s from September 1, 2013 to September 30, 2013 in order to examine their behaviors related with skin care and grooming as well as hair removal behavior among the women and their satisfaction with the result. The empirical analysis was verified with the significance level of p<.05, using the program of SPSSWIN 21.0, and the following is the results of the study. First, 63.2% of the respondents were in 20’s, 31.6% in 30’s and 5.1% in 40’s while 70.7% of the women were single and 27.9% were married. With regard to their education, 20.8% of those surveyed finished high school as their highest level of education, 31.6% finished college, 38.7%, university, 5.7%, graduate school, and 3.7% belonged to other category. In respect of their occupation, 16.2% of the respondents were students, 15.4%, housewives, 28.5%, professionals, 21.7%, office workers, 13.4%, sales representatives, and 4.8% belonged to other category. Second, regarding the skin types assessed by their subjective judgment, 29.7% of the 20’s and 26.1% of the 30’s showed the combination skin type while 50% of the 40’s showed the dry skin type (p<.01). Concerning their skin care behaviors, 43.9% (p<.01) of the married women among the respondents as well as 40% of professionals and 57.4% of housewives (p<.001) had visited a skin care speci-alist, showing the highest rates among those surveyed. In addition, the frequency of visiting a skin care speci-alist was higher in married women than in single women, showing a significant difference (p<.05). And the amount of skin care expenses increased with their income, showing a significant difference (p<.001) as well. Third, with regard to personal grooming behaviors, the respondents with higher ages and higher education had a higher level of awareness about their personal appearance. The score assessing proper selection of cosmetics for personal skin type was highest in professionals with 3.94 (p<.01), and this score increased with their income, showing a significant difference (p<.05). The score assessing the use of functional cosmetics was 3.41 in 20’s, 3.68 in 30’s and 3.83 in 40’s, increasing with age (p<.01) while the use of makeup of the latest trends was highest in 20’s with 3.05, decreasing with age (p<.05). Fourth, the age of first experiencing hair removal decreased with age (p<.001) but increased with education (p<.001). The age was lowest (19.4) among students and highest (24.07) among housewives (p<.001). And the length of the period of hair removal increased with age p<.001). Specifically, the most common area of hair removal was the armpits (35.6%), followed by legs (28.5%), arms (13.4%), Brazilian waxing (13.1%), face (6.6%), and bikini waxing (2.8%). And the most common method of hair removal was shaving (42.5%), followed by skin care speci-alist (30.2%), laser (11.1%), cosmetics (10%), epilator (5.7%), and hair removal strips (0.6%). Fifth, their satisfaction with hair removal was 3.26, indicating above normal. According to the correlation analysis of satisfaction with hair removal, awareness of the need for personal grooming, satisfaction with Brazilian & bikini waxing, and awareness of the need for hair removal, there was a significant positive correlation among all the factors, including satisfaction with hair removal, awareness of the need for personal grooming, satisfaction with Brazilian & bikini waxing, and awareness of the need for hair removal (p<.01). In respect of variables that may affect satisfaction with hair removal, practicing of hair removal, difference in the methods of hair removal, and the difference between using a skin care speci-alist and self hair removal showed no significant difference but indicated significant difference as to the future intention of receiving hair removal services (p<.05). Sixth, the respondents were aware of Brazilian & bikini waxing (p<.001) and showed a significant difference in satisfaction with these types of waxing (p<.05). Removal of facial hair showed a meaningful positive effect (p<.05) along with positive responses to questions related with their satisfaction with facial hair removal and effects on a good makeup (p<.05). In addition, facial hair removal positively affected the responses to questions pertaining to future intention of receiving facial hair removal and recommendation to others (p<.05) as well. This study provides useful information for marketing activities of the hair removal industry with statistical data of skin care and personal grooming behaviors as well as practicing of and satisfaction with hair removal, aimed at solid establishment of this growing industry as a major part of the beauty industry.
ABSTRACT Awareness of Hair Removal in Adult Women and Satisfaction according to Hair Removal Areas Lee, Yoo Jin Major in Skin care and Obesity Management Department of Health Welfare Graduate School of Lifetime Welfare Sungshin Women's University With today’s ever-increasing social activities of women, their interest in personal appearance and efforts to have good looks have increased as well, and this trend has moved the beauty industry to pursue not only maintenance of natural looks or personal grooming but also effective improvement of appearance and beauty with healthful looks. In line with this trend, the hair removal industry is being considered a major and even essential area of personal grooming today. This study surveyed 351 women between 20’s and 40’s from September 1, 2013 to September 30, 2013 in order to examine their behaviors related with skin care and grooming as well as hair removal behavior among the women and their satisfaction with the result. The empirical analysis was verified with the significance level of p<.05, using the program of SPSSWIN 21.0, and the following is the results of the study. First, 63.2% of the respondents were in 20’s, 31.6% in 30’s and 5.1% in 40’s while 70.7% of the women were single and 27.9% were married. With regard to their education, 20.8% of those surveyed finished high school as their highest level of education, 31.6% finished college, 38.7%, university, 5.7%, graduate school, and 3.7% belonged to other category. In respect of their occupation, 16.2% of the respondents were students, 15.4%, housewives, 28.5%, professionals, 21.7%, office workers, 13.4%, sales representatives, and 4.8% belonged to other category. Second, regarding the skin types assessed by their subjective judgment, 29.7% of the 20’s and 26.1% of the 30’s showed the combination skin type while 50% of the 40’s showed the dry skin type (p<.01). Concerning their skin care behaviors, 43.9% (p<.01) of the married women among the respondents as well as 40% of professionals and 57.4% of housewives (p<.001) had visited a skin care speci-alist, showing the highest rates among those surveyed. In addition, the frequency of visiting a skin care speci-alist was higher in married women than in single women, showing a significant difference (p<.05). And the amount of skin care expenses increased with their income, showing a significant difference (p<.001) as well. Third, with regard to personal grooming behaviors, the respondents with higher ages and higher education had a higher level of awareness about their personal appearance. The score assessing proper selection of cosmetics for personal skin type was highest in professionals with 3.94 (p<.01), and this score increased with their income, showing a significant difference (p<.05). The score assessing the use of functional cosmetics was 3.41 in 20’s, 3.68 in 30’s and 3.83 in 40’s, increasing with age (p<.01) while the use of makeup of the latest trends was highest in 20’s with 3.05, decreasing with age (p<.05). Fourth, the age of first experiencing hair removal decreased with age (p<.001) but increased with education (p<.001). The age was lowest (19.4) among students and highest (24.07) among housewives (p<.001). And the length of the period of hair removal increased with age p<.001). Specifically, the most common area of hair removal was the armpits (35.6%), followed by legs (28.5%), arms (13.4%), Brazilian waxing (13.1%), face (6.6%), and bikini waxing (2.8%). And the most common method of hair removal was shaving (42.5%), followed by skin care speci-alist (30.2%), laser (11.1%), cosmetics (10%), epilator (5.7%), and hair removal strips (0.6%). Fifth, their satisfaction with hair removal was 3.26, indicating above normal. According to the correlation analysis of satisfaction with hair removal, awareness of the need for personal grooming, satisfaction with Brazilian & bikini waxing, and awareness of the need for hair removal, there was a significant positive correlation among all the factors, including satisfaction with hair removal, awareness of the need for personal grooming, satisfaction with Brazilian & bikini waxing, and awareness of the need for hair removal (p<.01). In respect of variables that may affect satisfaction with hair removal, practicing of hair removal, difference in the methods of hair removal, and the difference between using a skin care speci-alist and self hair removal showed no significant difference but indicated significant difference as to the future intention of receiving hair removal services (p<.05). Sixth, the respondents were aware of Brazilian & bikini waxing (p<.001) and showed a significant difference in satisfaction with these types of waxing (p<.05). Removal of facial hair showed a meaningful positive effect (p<.05) along with positive responses to questions related with their satisfaction with facial hair removal and effects on a good makeup (p<.05). In addition, facial hair removal positively affected the responses to questions pertaining to future intention of receiving facial hair removal and recommendation to others (p<.05) as well. This study provides useful information for marketing activities of the hair removal industry with statistical data of skin care and personal grooming behaviors as well as practicing of and satisfaction with hair removal, aimed at solid establishment of this growing industry as a major part of the beauty industry.
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