The purpose of this study is to seek a plan of differentiation from the imported chicken meat and a countermeasure for vitalizing the consumption of chicken meat in the country by grasping problems about a chicken meat market. Most of the businesses were being distributed through the head office in ...
The purpose of this study is to seek a plan of differentiation from the imported chicken meat and a countermeasure for vitalizing the consumption of chicken meat in the country by grasping problems about a chicken meat market. Most of the businesses were being distributed through the head office in using chicken meat. In case of the direct distribution, the delivery was being made mainly through the large meat-packing industry or the large food material industry. Most of the businesses gave the response as saying of using only the homemade chicken meat. Its reason was in order of consumer's confidence, taste, and quality. As a result of surveying consumers, the respondents as saying of 'eating chicken food(chicken Jjimdak) with the completed cooking through food service or delivery’ accounted for 46.6%. The consumers who cook and eat by buying raw chicken such as Dak-bokkeumtang(Braised Spicy Chicken), Baeksuk(chicken boiled in plain water), Samgyetang(Ginseng Chicken Soup) were surveyed to be 47.2%. These people were shown to purchase chicken meat at a large mart, stall/dakjip of a conventional market, and a small-and medium-sized mart. The consumers were indicated to judge the quality of chicken meat after seeing sanitary condition, meat color, quality assurance mark, and packing state. Also, about half of the consumers gave the response as saying of not confirming the country of origin when purchasing chicken meat product because of being difficult to find the indication of the country of origin. In case of eating chicken food as the food service, 57.3% gave the response as saying of ‘not confirming the country of origin.’ Hence, the outcome was indicated that is opposite to a case of buying raw chicken or the processed(semi-cooked) product. However, 50.3% of the consumers who decide on whether or not purchasing depending on the country of origin prefer the domestic chicken meat. The processed(semi-cooked) chicken meat was indicated to be bought mainly at a large mart or a small-and medium-sized mart, which is primarily cheap in price, close and reliable. In case of giving an order for chicken meat to a food service or delivery restaurant, brand, price and location were indicated to be mainly considered. Most criteria of selection were based on taste. In case of buying raw chicken, 59.6% of the consumers gave the response as saying of considering the packed meat. The brand meat was shown to be actually consumed by 66.7%. Its reasons were indicated to include the good sanitation, the use of domestic chicken, the possibility of confirming the manufacture date & expiration date, and the good quality even if being higher in price than the non-brand product. Likewise, even in case of purchasing at the food service and delivery restaurant, the brand chicken meat was clarified to be preferred for a reason of a problem about trust and sanitation. Therefore, the consumption of chicken can be differentiated the domestic chicken meat by the improvement in safety and quality, by Cold Chain System, by the prevention of unfair circulation, by a drop in price, and by the obligation of the origin mark. Also, there is a need to pursue a promotional measure by annual time and by target(children, adolescents, housewives, and elders) as well as to offer the experience and information so that consumers can easily understand the nutrition of chicken meat and the differentiation between the domestic fresh meat and the imported frozen meat through the advertising businesses such as IPTV and mobile including TV and radio as for consumers in line with the direction of the recent media trend. In addition, the promotion of consumption in domestic chicken meat needs to be progressed by connecting it with the rapidly-growing consumption culture through expanding the camping-based processed(semi-cooked) product and utilizing sports marketing according to a rise in the camping population caused by the rapidly-growing camping culture.
The purpose of this study is to seek a plan of differentiation from the imported chicken meat and a countermeasure for vitalizing the consumption of chicken meat in the country by grasping problems about a chicken meat market. Most of the businesses were being distributed through the head office in using chicken meat. In case of the direct distribution, the delivery was being made mainly through the large meat-packing industry or the large food material industry. Most of the businesses gave the response as saying of using only the homemade chicken meat. Its reason was in order of consumer's confidence, taste, and quality. As a result of surveying consumers, the respondents as saying of 'eating chicken food(chicken Jjimdak) with the completed cooking through food service or delivery’ accounted for 46.6%. The consumers who cook and eat by buying raw chicken such as Dak-bokkeumtang(Braised Spicy Chicken), Baeksuk(chicken boiled in plain water), Samgyetang(Ginseng Chicken Soup) were surveyed to be 47.2%. These people were shown to purchase chicken meat at a large mart, stall/dakjip of a conventional market, and a small-and medium-sized mart. The consumers were indicated to judge the quality of chicken meat after seeing sanitary condition, meat color, quality assurance mark, and packing state. Also, about half of the consumers gave the response as saying of not confirming the country of origin when purchasing chicken meat product because of being difficult to find the indication of the country of origin. In case of eating chicken food as the food service, 57.3% gave the response as saying of ‘not confirming the country of origin.’ Hence, the outcome was indicated that is opposite to a case of buying raw chicken or the processed(semi-cooked) product. However, 50.3% of the consumers who decide on whether or not purchasing depending on the country of origin prefer the domestic chicken meat. The processed(semi-cooked) chicken meat was indicated to be bought mainly at a large mart or a small-and medium-sized mart, which is primarily cheap in price, close and reliable. In case of giving an order for chicken meat to a food service or delivery restaurant, brand, price and location were indicated to be mainly considered. Most criteria of selection were based on taste. In case of buying raw chicken, 59.6% of the consumers gave the response as saying of considering the packed meat. The brand meat was shown to be actually consumed by 66.7%. Its reasons were indicated to include the good sanitation, the use of domestic chicken, the possibility of confirming the manufacture date & expiration date, and the good quality even if being higher in price than the non-brand product. Likewise, even in case of purchasing at the food service and delivery restaurant, the brand chicken meat was clarified to be preferred for a reason of a problem about trust and sanitation. Therefore, the consumption of chicken can be differentiated the domestic chicken meat by the improvement in safety and quality, by Cold Chain System, by the prevention of unfair circulation, by a drop in price, and by the obligation of the origin mark. Also, there is a need to pursue a promotional measure by annual time and by target(children, adolescents, housewives, and elders) as well as to offer the experience and information so that consumers can easily understand the nutrition of chicken meat and the differentiation between the domestic fresh meat and the imported frozen meat through the advertising businesses such as IPTV and mobile including TV and radio as for consumers in line with the direction of the recent media trend. In addition, the promotion of consumption in domestic chicken meat needs to be progressed by connecting it with the rapidly-growing consumption culture through expanding the camping-based processed(semi-cooked) product and utilizing sports marketing according to a rise in the camping population caused by the rapidly-growing camping culture.
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