ABSTRACT
A Study of Analysis on Management Status of
Domestic Membership Golf Clubs
This study aims to grasp status and problem that membership golf clubs face by analyzing management status progress for recent 10 years of domestic pure membership golf clubs and to present so...
ABSTRACT
A Study of Analysis on Management Status of
Domestic Membership Golf Clubs
This study aims to grasp status and problem that membership golf clubs face by analyzing management status progress for recent 10 years of domestic pure membership golf clubs and to present solution about this. In order to achieve the goal of this study, the study samples were categorized as whole, region and opening time, and analyzed management status progress and difference of pure membership golf clubs mainly with the number of golf course visitors and profitability. Also, it confirmed what difference there is between the result of management status progress and the result of this study about membership golf clubs(including golf clubs with membership and public) of golf related research institutes.
First, as the result of analyzing management status of domestic membership golf clubs for the recent 10 years, management performance of membership golf clubs in golf boom time were mostly appeared in upward like the result of golf related research institutes and advanced studies. Actual membership golf clubs' industry was steadily growing unlike many presses and medias expected domestic golf clubs would get damaged first due to 2008 world financial crisis in the second half. However, as competition for customer attraction between golf clubs intensified due to slowed growth of golf population and continuous increase of the number of golf clubs, it confirmed that the number of membership golf clubs in management crisis is rapidly growing. Also, as the result of comparing and analyzing membership golf clubs of golf related research institute(including golf clubs with membership and public) and management performance of pure membership golf clubs of this study, management performance of pure membership golf clubs was appeared in more severe level.
Second, the number of visitors and sales of pure membership golf clubs in golf boom time steadily appeared to increase. However, the number of golf clubs' visitors in 2011 and 2015 after golf boom time appeared to increase compared to the previous year, but the reason why sales appeared to rather decrease is because the expenditure per capita is continuously decreasing after the golf boom period. The cause is because percentage of the golf clubs that exempts membership fee rapidly increased and non-members avoided using membership golf clubs due to the high admission fees for non-member and the continuous raise. Thus, from 2011 to 2015, it steadily appeared deficit in sales, and scale of net loss during the term appeared to increase way more than the scale of sales loss due to the load of interest expense and other heavy tax.
Third, as the result of analyzing management status of pure membership golf clubs by region, percentage of the golf courses that appeared sales loss due to continuous decline of visitors and expense per capita after golf boom time in general appeared to rapidly increase. Thus, after golf boom time, until 2015, throughout all regions, operational loss of golf clubs has been mostly appeared, and management performance of Jeju, Gangwon, and Chungcheong appeared to be the most severe. The reason is because the percentage of golf clubs that exempt member admission fee appeared to be the highest in order of Jeju, Gangwon, and Chungcheon, and this affected to management performance of golf clubs. In addition, the percentage of total expense of pure membership golf clubs of Jeju and Gangwon appeared to continuously exceed its turnover for recent 10 years, so it may know that the percentage of golf clubs in serious management crisis is way higher compared to other regions.
Fourth, in order to check that the main reason of management crisis of domestic membership golf clubs after golf boom is really exemption of member admission fee, as the result of comparing and analyzing management situation of pure membership golf clubs that opened before and after 2000, the management status of golf clubs that opened after 2000, which exempts member admission (below 30,000 won), appeared to be very severe. Golf clubs that opened before 2000 appeared to generate average 30,000 won of profit excluding individual consumption tax and national sports promotional funds, and it has steadily appeared surplus in sales for recent 10 years as total expense is sustained less than sales. Thus, even if interest fee and various heavy tax are imposed, it appeared to sustain management surplus level in general. However, golf course that opened after 2000 almost does not generate profit excluding individual consumption tax and national sports promotional funds, and the percentage of total expense also appeared to exceed sales level so that it continuously appeared sales loss for recent 10 years. Also, interest expense and many heavy taxes appeared to aggravate golf clubs operational loss level more.
Fifth, main reason to suffer the management crisis of domestic membership golf clubs after golf boom is decrease in revenue of golf clubs due to exemption of member admission fee, and increase of total expense and many heavy taxes appeared to increasingly increase the management crisis of golf clubs. Thus, the plans for improving management of domestic membership golf clubs are as follow. First of all, it is to extend discount width of non-member admission fee in order to increase golf clubs revenue by attracting non-member with high customer transaction per capita. Also, it largely percentages in total expense, and it secures transparency of management cost spending to reduce the course management expense that is excessively being spent, and it needs to bench-mark the golf clubs that course management expense is spent the least in the nation. And improvement of various heavy taxes currently applying to membership golf clubs is necessary. In particular, property tax rate is up to 75 times higher than general corporations, so the amount from 1 billion to 4 billion won is being paid every year as property tax so that the percentage of the golf clubs that suffer sales loss is increasing. Finally, domestic membership golf clubs need diversification in revenue structure. It confirmed successful cases of domestic and foreign golf courses that does local-friendly business such as wedding and conference in order to increase food and beverage incomes excluding admission fee that percentages the most in golf course revenue. In addition, it confirmed cases generating new profit by utilizing golf clubs' facilities such as golf soccer, disk golf program operation, snow mobile experience and license program operation, and other during closure period for winter season.
ABSTRACT
A Study of Analysis on Management Status of
Domestic Membership Golf Clubs
This study aims to grasp status and problem that membership golf clubs face by analyzing management status progress for recent 10 years of domestic pure membership golf clubs and to present solution about this. In order to achieve the goal of this study, the study samples were categorized as whole, region and opening time, and analyzed management status progress and difference of pure membership golf clubs mainly with the number of golf course visitors and profitability. Also, it confirmed what difference there is between the result of management status progress and the result of this study about membership golf clubs(including golf clubs with membership and public) of golf related research institutes.
First, as the result of analyzing management status of domestic membership golf clubs for the recent 10 years, management performance of membership golf clubs in golf boom time were mostly appeared in upward like the result of golf related research institutes and advanced studies. Actual membership golf clubs' industry was steadily growing unlike many presses and medias expected domestic golf clubs would get damaged first due to 2008 world financial crisis in the second half. However, as competition for customer attraction between golf clubs intensified due to slowed growth of golf population and continuous increase of the number of golf clubs, it confirmed that the number of membership golf clubs in management crisis is rapidly growing. Also, as the result of comparing and analyzing membership golf clubs of golf related research institute(including golf clubs with membership and public) and management performance of pure membership golf clubs of this study, management performance of pure membership golf clubs was appeared in more severe level.
Second, the number of visitors and sales of pure membership golf clubs in golf boom time steadily appeared to increase. However, the number of golf clubs' visitors in 2011 and 2015 after golf boom time appeared to increase compared to the previous year, but the reason why sales appeared to rather decrease is because the expenditure per capita is continuously decreasing after the golf boom period. The cause is because percentage of the golf clubs that exempts membership fee rapidly increased and non-members avoided using membership golf clubs due to the high admission fees for non-member and the continuous raise. Thus, from 2011 to 2015, it steadily appeared deficit in sales, and scale of net loss during the term appeared to increase way more than the scale of sales loss due to the load of interest expense and other heavy tax.
Third, as the result of analyzing management status of pure membership golf clubs by region, percentage of the golf courses that appeared sales loss due to continuous decline of visitors and expense per capita after golf boom time in general appeared to rapidly increase. Thus, after golf boom time, until 2015, throughout all regions, operational loss of golf clubs has been mostly appeared, and management performance of Jeju, Gangwon, and Chungcheong appeared to be the most severe. The reason is because the percentage of golf clubs that exempt member admission fee appeared to be the highest in order of Jeju, Gangwon, and Chungcheon, and this affected to management performance of golf clubs. In addition, the percentage of total expense of pure membership golf clubs of Jeju and Gangwon appeared to continuously exceed its turnover for recent 10 years, so it may know that the percentage of golf clubs in serious management crisis is way higher compared to other regions.
Fourth, in order to check that the main reason of management crisis of domestic membership golf clubs after golf boom is really exemption of member admission fee, as the result of comparing and analyzing management situation of pure membership golf clubs that opened before and after 2000, the management status of golf clubs that opened after 2000, which exempts member admission (below 30,000 won), appeared to be very severe. Golf clubs that opened before 2000 appeared to generate average 30,000 won of profit excluding individual consumption tax and national sports promotional funds, and it has steadily appeared surplus in sales for recent 10 years as total expense is sustained less than sales. Thus, even if interest fee and various heavy tax are imposed, it appeared to sustain management surplus level in general. However, golf course that opened after 2000 almost does not generate profit excluding individual consumption tax and national sports promotional funds, and the percentage of total expense also appeared to exceed sales level so that it continuously appeared sales loss for recent 10 years. Also, interest expense and many heavy taxes appeared to aggravate golf clubs operational loss level more.
Fifth, main reason to suffer the management crisis of domestic membership golf clubs after golf boom is decrease in revenue of golf clubs due to exemption of member admission fee, and increase of total expense and many heavy taxes appeared to increasingly increase the management crisis of golf clubs. Thus, the plans for improving management of domestic membership golf clubs are as follow. First of all, it is to extend discount width of non-member admission fee in order to increase golf clubs revenue by attracting non-member with high customer transaction per capita. Also, it largely percentages in total expense, and it secures transparency of management cost spending to reduce the course management expense that is excessively being spent, and it needs to bench-mark the golf clubs that course management expense is spent the least in the nation. And improvement of various heavy taxes currently applying to membership golf clubs is necessary. In particular, property tax rate is up to 75 times higher than general corporations, so the amount from 1 billion to 4 billion won is being paid every year as property tax so that the percentage of the golf clubs that suffer sales loss is increasing. Finally, domestic membership golf clubs need diversification in revenue structure. It confirmed successful cases of domestic and foreign golf courses that does local-friendly business such as wedding and conference in order to increase food and beverage incomes excluding admission fee that percentages the most in golf course revenue. In addition, it confirmed cases generating new profit by utilizing golf clubs' facilities such as golf soccer, disk golf program operation, snow mobile experience and license program operation, and other during closure period for winter season.
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